Episodes 49
Avg. Duration 31m
Activity Highly Active
Apple Rating 5.0 (5)
Since Aug 2023
Latest Episode Apr 2026

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Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Consistency
53%
Hosting
feeds.simplecast.com

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About This Podcast

Welcome to Radical Content a new content and social marketing show where our mission is to help brands stop interrupting and start connecting. Eric Gray, former head of Fortune 500 Social and Content teams, now the founder of Maverick Content Studio, highlights how content & engagement is the brand-building superpower you are missing. On this podcast we talk to the brand leaders, creators, and storytellers who have built rabid fans, to help us learn how marketing can shift from transactional selling to a brand that entertains, connects, and creates raving fans. Radical Content is a Maverick Content Studio production. Maverick Content Studio is a social and digital-first content agency helping the biggest brands engage the next generation of fans. If you need help with social media, YouTube, podcasting, or building a fan-first content strategy email us at [email protected].

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Recent Episodes

How The North Face Turned a Viral Complaint Into a Helicopter Marketing Stunt

Apr 27, 2026 34m

In this episode of Radical Content, Eric sits down with Maren Hamilton (former social lead at The North Face, now at Popfly) to break down the full behind-the-scenes story of how a single customer…

Former Ryanair Head of Social Tells Us Why Social Media Impressions Don't Matter...

Apr 13, 2026 38m

Drawing from his experience building one of the most disruptive and talked-about brand voices in the world, Michael Corcoran breaks down how Ryanair used bold strategy, irreverent storytelling, and…

The Truth About Viral Content (From a Red Bull Creative Director)

Mar 30, 2026 35m

What does it actually take to create 500 pieces of content in a single weekend (and more importantly, why would you?).   In this episode of Radical Content, I sit down with Mike Aransky (Creative…

How Cava is Connecting Culture and Content.

Mar 16, 2026 37m

Andrew is leading one of the most creative brand social programs right now, including the launch of “Bowlmates,” CAVA’s social-first dating show that turns the restaurant into the backdrop for…

Any Brand Can Win on Social (Here's How)

Feb 03, 2026 30m

What if the challenge isn’t your brand... but how its story is being told?We unpack how Jenn has driven hundreds of thousands of views by rethinking mindset, storytelling, internal partnerships, and…

The Exact Org Structure I Used to Scale a Social Team from 2 to 24

Jan 19, 2026 13m

One of the most common questions I get from social media leaders is: “What should my social team actually look like?” In this episode, I walk through how to structure small, growing, and…

How Social Media Managers Should Actually Be Using YouTube

Jan 14, 2026 13m

If you’re a social media manager, content lead, or brand-side marketer trying to make YouTube actually work, not just exist, this episode is for you. We talk audience clarity, packaging, hooks,…

The Social Media Reset: What Actually Matters in 2026

Jan 06, 2026 12m

It’s 2026, and a lot of the things social media professionals have relied on for years are starting to break.In this episode, I’m unpacking the biggest shifts I see coming for brand social teams as…

How I Got Promoted from Social Media Manager to Director

Dec 29, 2025 16m

Going from social media manager to director inside a Fortune 500 brand doesn’t happen by accident, and it definitely doesn’t happen by just “posting great content.” In this solo episode, I break down…

8 Red Flags Your Brand Will Never Take Social Seriously

Dec 16, 2025 19m

In this episode of Radical Content, I break down eight red flags that signal your brand is holding social back - from lack of resources and outdated leadership mindsets to micromanagement and broken…

Marriott Head of Content reveals how big travel brands scale content teams

Dec 08, 2025 41m

In this episode of Radical Content, I sit down with Annie Granatstein of Marriott International to break down how one of the world’s biggest travel brands approaches storytelling at scale. We talk…

How To Keep People Watching Your Content (Every Social Pro Should Do This)

Nov 24, 2025 5m

In this episode, I break down the exact four-part framework I use to hold attention, increase retention, and 10x video performance across every platform. After 18 years of creating content for EA…

3 Content Rules That Get Your Brand Millions of Views (No One’s Talking About)

Nov 18, 2025 10m

In this video, I'm sharing 3 content rules brands ignore that unlock millions of views, so you can grow faster without ads. Drawing on 15 years building Fortune 500 social teams at EA Sports and…

We Tried & Ranked Every YouTuber Product

Oct 20, 2025 22m

Creators like MrBeast, Logan Paul, Emma Chamberlain, and Ryan Trahan aren’t just influencers they are running full-blown media companies. In this episode of Radical Content, I’m ranking and…

AI Won't Fix Your Content

Oct 15, 2025 24m

There’s a lot of noise about AI replacing creatives, but the truth is, it’s only replacing the lazy ones. In this episode, I break down how social media and content professionals can actually use AI…

From Stranger to Superfan: The 6 Stages Every Brand Needs to Know

Oct 06, 2025 21m

I’ve spent 20 years helping brands figure out how to build something bigger than reach or clicks—fans. In this episode, I’m breaking down the Fan Building Blueprint: the exact stages people move…

Top 5 Socials | Fast Food Chicken Restaurants

Oct 03, 2025 19m

In this episode of Radical Content, Eric Gray and the crew finally settle one of the most important debates in marketing: Which fast food chicken brand rules social media?What You’ll Learn in This…

Why the NFL Social Just Gets it

Sep 08, 2025 18m

Football season is here, but I’m not just watching the games, I am watching the content. In this episode, I break down how the Minnesota Vikings and Atlanta Falcons are turning their teams into…

I Discovered Dick’s Sporting Goods Marketing Playbook

Sep 01, 2025 17m

I just discovered Dick’s Sporting Goods’ big marketing secret and it’s not what you think. They’ve built their own storytelling studio and are investing in documentaries that hit way deeper than ads.…

How John Deere Went Viral on Social Media

Aug 18, 2025 14m

Think a tractor company can’t win on social media? Think again. In this episode of Radical Content, I dive deep into how John Deere (100-year-old brand) is creating some of the most entertaining,…

Frequently Asked Questions

How many episodes does Radical Content have?

Radical Content has published 49 episodes since August 2023, covering topics in Business, Entrepreneurship.

Is Radical Content still active?

Radical Content is currently highly active with new episodes every 2 weeks. Average episode length is 31m.

How do I contact Radical Content for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Radical Content, including email and social media links.

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