Episodes 36
Avg. Duration 33m
Activity Dormant
Since Jan 2025
Latest Episode Sep 2025

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Weekly
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Episodic
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www.spreaker.com

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About This Podcast

Hosted by Marla DiCarlo, this show discusses the ins and outs of selling and buying businesses and building value for the future. We toss around the cliché that small business owners put tons of blood, sweat, and tears into their businesses. This is true. Too often, small business owners leave money on the table. They don't take advantage of negotiation because they don't know how to improve or can't determine the right way to market themselves.
Don’t have a sellable company? That is the reason we’re here! Welcome to the Raincatcher podcast.
There's no such thing as an ugly baby, but there is such a thing as an ugly company! Creating a great business doesn’t equate to creating a sellable business. As a small business owner, you invest a significant portion of your personal life into growing your business, so when it comes time to sell your company, it can feel strange and unsettling, similar to sending your child off to college. Marla and Susan show you how to build a business you can be proud of and breaks down the steps to create a mature and sellable business.
Small business is the heartbeat of America, and everyone deserves their chance at the American Dream.  At Raincatcher, Marla and Susan transform small to medium-sized businesses into built-to-sell companies. They help buyers find remarkable enterprises that establish their own legacy.
Increase your awareness around the entire process of selling your business. Every week on Raincatcher, Marla and Susan have fun and informative conversations with small business owners and professionals. Hear their experiences in building value in their company to sell it. Learn from their insights and lessons from going through the process. Experience ultimate freedom and options.
An accomplished business consultant with more than 30 years of professional accounting experience, Marla DiCarlo is the Co-owner and CEO of Raincatcher. Raincatcher has been named by Inc. Magazine as  #1 Business Broker, Best Workplace in 2020, and #376 on Inc. 5000 List in 2021.
Born into a family of entrepreneurs, Marla’s experience spans many different facets of business, including accounting, M&A, finance and management. 
From 2000 to 2008, Marla worked as Director of Accounting for an M&A and investment group that specialized in the purchase, capitalization, and management of real estate and businesses in various sectors. While there, she was responsible for new business deals, investments, and financing and has worked with groups such as Credit Suisse First Boston, ISS Group, Venture West Group, and Madison Dearborn Partners. In 2009, Marla started a fractional CFO, accounting and bookkeeping company which she eventually sold to a private equity group in 2016.
Marla has a Bachelor of Science in Accounting and is a member of several professional organizations. Originally from Arizona, she currently lives in Colorado with her family. 
Get ready to exit your business and start the next stage. Join Marla DiCarlo and learn what universal drivers are essential to make your business attractive and sellable. Only here on Raincatcher.

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Recent Episodes

Finding Solutions That Stick: On Talent Shortage, Culture, And Attracting Clients With Amanda HarNess

Sep 24, 2025 26m Transcript

There is a shortage of talent right now. Business owners struggle to find workers, leaving them in various difficult positions. They are either offering too much to attract (only to rescind them…

Cultivating Leaders: Building High Performance Teams And Enforcing High Level Of Quality In Products And Services With Cristy O’Connor

Sep 17, 2025 24m Transcript

Creating a leadership culture and knowing your numbers are the key to any successful business. But how do you cultivate leaders? Cristy O’Connor, a senior business advisor in Cultivating Advisors,…

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Sep 10, 2025 28m Transcript

Having an excellent public image helps a company establishes its brand as it appears in the public. This is true for both B2B and B2C companies. Public relations plays a critical role in maintaining…

How To Manage Your Finances For A Smooth Retirement Planning with John Stoj

Sep 03, 2025 27m Transcript

Planning for retirement is crucial! When you don't plan, all sorts of problems and false assumptions arise. Financial advisor John Stoj joins Marla DiCarlo and Susan Frew to discuss why planning for…

Business Valuation: Getting The Most Value Out Of Your Business With Kate McMahon

Aug 27, 2025 33m Transcript

Selling a business is not easy for a business owner to make. After all, they have likely put a lot of time, energy, and money into building the business. However, there are times when selling the…

Raising Women’s Voices, Visibility, And Business With Kami Guildner

Aug 20, 2025 34m Transcript

Go out there and breathe the breath of your horse. Do what you’re meant to do. Listen to this episode as your hosts Susan and Marla DiCarlo sit down for a conversation with Kami Guildner about…

Navigating the Financial and Emotional Obstacles of Selling Your Business with Denise Logan

Aug 13, 2025 53m Transcript

When talking about selling your business, the ending goal shouldn’t just be the highest price. There are personal and emotional obstacles that we need to also focus on apart from just the financial.…

Brutally Honest Business Advice For Entrepreneurs With Carrie Stein

Aug 06, 2025 29m Transcript

Being an entrepreneur can feel lonely and at there are time when you just don’t know where to ask for help. Here to offer honest business advice you need is Carrie Stein of Raincatcher. She is small…

The Impact of Authenticity In Your Business With Amber Swenor

Jul 30, 2025 34m Transcript

It’s very important to incorporate authenticity into your business growth and success. In this episode, our guest Amber Swenor discusses her principle in teaching and coaching leaders and business…

How To Find The Right Franchise Business For You With Greg Macchia

Jul 23, 2025 26m Transcript

How do you find the right franchise business for you? Marla DiCarlo interviews Greg Macchia, a Certified Franchise Executive (CFE) and Host of Franchise Hounds. Greg talks about how you’re paying for…

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Jul 16, 2025 22m

Growing up, Jason Baer saw the financial struggles of his parents trying to make ends meet. He saw how, at the root of it, it was meeting the wrong people that kept them from their goals. They needed…

Selling Your Business From Day One With Paul Reiser

Jul 09, 2025 32m

It's never too early to start thinking about selling your business. Paul Reiser is here to join Susan Frew and Marla DiCarlo to share why. For the past 20 years, Paul was President of Reiser Group…

Managing Your Wealth In A World Full Of Uncertainties With Aaron Leatherwood

Jul 02, 2025 23m

Knowing whether you'll be fine in the next five years financially is a scary thought. This is why wealth management is key to your peace of mind. Times are unpredictable, and you should always take…

Franchising For Small Business Owners: Chasing Opportunities With Gary Wofford

Jun 25, 2025 38m

Small business owners have the unenviable task of finding the right business model. Franchising remains a popular model, promising great success. So how can franchising for small business owners pay…

Why Growing Together Is The Goal, Not The Revenue With Debra Sunderland

Jun 18, 2025 32m

Focusing on the revenue kills the culture. What companies need is to make “growing together” the primary goal. Marla DiCarlo introduces Debra Sunderland, the CEO and founder of Sunderland Coaching.…

The How-To Of Building A Successful Business With Gene Marks

Jun 11, 2025 34m

Building a business isn't the easiest of tasks. There are a lot of things to consider, but the reward is often worth it. We get cracking as Susan Frew and Marla DiCarlo talk shop with small business…

The Power Of Great Leadership: Tapping Into Your Resources And Valuing Your Team With Karyn Ruth White

Jun 04, 2025 38m

What does great leadership mean? How does a great leader deal with abrupt changes and tough decisions? Listen to this episode as Karyn Ruth White shares the key concepts of leadership and solving…

Common Mistakes To Avoid When Selling Your Business With Stan Doida

May 28, 2025 28m

Are you looking to sell your business? Not sure what you need or where to start? Stan Doida is here to help you out! Stan is the co-founder & Managing Attorney at Doida Crow Legal. He sits down…

Fighter Pilot Mindset: How To Focus On Your Mission With Tracy LaTourrette

May 21, 2025 31m

People need to have the mindset of a fighter pilot. You need to be able to learn from your mistakes and never give up. Have the ability to leave your problems behind and focus on the task at hand.…

Why High Trust Organizations Succeed 300% More With Jason O. Harris

May 14, 2025 44m

High trust organizations outperform low trust organizations by roughly 300%. Marla DiCarlo and Susan Pruitt welcome Jason O. Harris, a keynote speaker passionate about helping organizations create a…

Frequently Asked Questions

How many episodes does Raincatcher have?

Raincatcher has published 36 episodes since January 2025, covering topics in Business, Entrepreneurship.

Is Raincatcher still active?

Raincatcher is currently dormant with new episodes weekly. Average episode length is 33m.

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Sign up on Grep.FM to access contact details for Raincatcher, including email and social media links.

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