Real Pet Industry News
Clayton Payne and Sam Muelas
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Recent Episodes
S3E3 The Lowest IQ move in Pet food
summaryIn this episode, Clayton Payne and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of budget brands and the challenges faced by traditional retailers like…
S3E2 The Importance of Omnichannel Strategies in Pet Retail
In this conversation, Clayton Payne and Sam discuss the differences in innovation between the UK and US pet industries, the importance of omnichannel strategies for brands, and the dynamics of…
S3E1 Welcome to 2026 in the pet industry
In this conversation, Clayton Payne and Sam discuss the current landscape of the pet food industry, focusing on various companies such as Nutriment, Carnly, Scrumbles, and Bella and Duke. They…
A Gently Cooked Let Down
In this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of subscription services and the challenges faced by independent retailers. They explore…
Dog food ratings and marketing strategies
In this conversation, Clayton and Sam discuss the challenges and strategies in the pet food industry, focusing on how brands can improve their ratings on platforms like All About Dog Food. They…
The Hybrid Feeding Phenomena
In this episode, Clayton Payne and Sam discuss the latest trends in pet feeding, focusing on a survey that reveals the popularity of hybrid feeding among pet parents. They explore the implications of…
Should Discounters hit Pet harder??
In this conversation, Clayton and Sam discuss the current state of pet food marketing and retail dynamics in the pet industry. They explore the lack of innovation in pet food marketing, the…
S1E14 The Changing Demographics of Pet Food
In this conversation, Clayton and Sam discuss the booming pet industry, focusing on the increasing populations of dogs and cats in the U.S. and the rising spending on pet care. They explore the…
S2E13 Purina's Market Dynamics
In this episode, Clayton and Sam discuss the current state of the pet food market, focusing on Purina's mixed performance and the challenges faced by veterinary care in the UK. They explore the…
S2E12 Ineffective Advertising Strategies
In this episode, Clayton and Sam discuss the current landscape of the pet food industry, focusing on the winners and losers. They explore the challenges faced by small independent retailers, the…
S2E11 The Creator Economy of Pet food
In this episode, Clayton and Sam discuss the current landscape of the pet industry, highlighting the winners and losers, including veterinary practices, direct-to-consumer companies, and the rise of…
S2E10 D2C Market Spamming
n this conversation, Clayton Payne and Sam discuss the marketing strategies and business models of Butternut Box, a prominent player in the pet food industry. They analyze the effectiveness of its…
S2E9 The Dumbest Marketing
In this episode, Clayton and Sam discuss the shortcomings of marketing strategies in the pet food industry, particularly focusing on a recent ad campaign by Pure Pet Food that they find tone-deaf.…
S2E8 Navigating Competition in the Pet Food Market
summaryIn this conversation, Clayton Payne and Sam discuss the evolving landscape of the pet food industry, focusing on the impact of regenerative farming practices, the scale of major companies, and…
S2E6 The Premiumisation of Cat
summaryIn this conversation, Clayton Payne and Sam discuss the evolving landscape of the pet industry, focusing on profitability, innovation in cat products, the challenges of raw feeding, consumer…
S2E5 The Future of Legacy brands and Superzoo insights
summaryIn this episode of Real Pet Industry News, Clayton Payne and Sam discuss JM Schmucker's recent financial performance, highlighting a significant decline in net pet food sales and the…
S2E4 Pet Industry trends that need to die
summaryIn this episode, Clayton and Sam discuss the evolving landscape of pet brand advertising, emphasizing the shift from traditional media to digital platforms. They explore the effectiveness of…
S2E3 Pets at Home.... change of leadership!!!!!!
summaryIn this conversation, Clayton Payne and Sam discuss the recent leadership changes at Pets at Home, the challenges facing the retail pet industry, and the need for innovation and better product…
S2E2 The Premium Kibble Conundrum
summaryIn this episode, Clayton and Sam discuss various trends in the pet food industry, focusing on the viability of vegan pet food, the challenges of direct-to-consumer (DTC) models, the…
S2E1 The Downfall of Nature's Menu??????
summaryIn this episode, Clayton and Sam discuss the challenges facing the pet food industry, focusing on Nature's Menu's decline due to private equity influence, Bella and Duke's efforts to penetrate…
Frequently Asked Questions
Real Pet Industry News has published 46 episodes since March 2025, covering topics in Kids & Family, Pets & Animals.
Real Pet Industry News is currently dormant with new episodes weekly. Average episode length is 27m.
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