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About This Podcast
An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
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Recent Episodes
S6E76 #76 - Asking Marketing Questions that Technology Can Answer | Real Talk about Marketing an Acxiom Podcast
In this episode, Erin Foxworthy of Snowflake joins the podcast to discuss the future of media and advertising, including the importance of first-party data, governance and privacy, and the role of AI…
S6E75 #75 - Unlocking Incrementally in a Privacy-First World | Real Talk about Marketing an Acxiom Podcast
In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team…
S6E74 #74 - AI Hype Versus Reality | Real Talk about Marketing and Acxiom Podcast
Industry visionary Graham Wilkinson joins the podcast to talk about the industry’s adoption of AI, where it’s working and where it’s not. The team examines the role of AI across generative…
S6E73 #73 - Don’t Get Caught in AI Quicksand | Real Talk about Marketing and Acxiom Podcast
The industry is experiencing the ‘Wild West ‘in terms of AI implementation and associate legislation. Leading patent attorney Gene Quinn of IP Watchdog joins the podcast to discuss the complexity and…
S6E72 #72 - Powerhouse Approaches to Finish Strong in 2025 | Real Talk about Marketing and Acxiom Podcast
The rules of the game have changed—and brands that want to win in 2025 need to play smarter, not just harder. With persistent inflation, rising tariffs, and shifting expectations, just repeating 2024…
S6E71 #71 - AI Innovation Versus Regulation | Real Talk about Marketing and Acxiom Podcast
With a swirl of acquisition news happening in the industry, Zach Van Doren of Acxiom joins the Real Talk podcast to break it all down with hosts Kyle Hollaway and Dustin Raney. They touch on AI…
S6E70 #70 - The Future of Data Collaboration | Real Talk about Marketing and Acxiom Podcast
Are you struggling to eliminate friction as data regulations heighten? Noah Levine and Adrian Bolosan join the conversation to discuss cost-efficient innovations in data modernization. Learn from…
S6E69 #69 - Game-changing Experiences with In-Market Signals | Real Talk about Marketing an Acxiom Podcast
Jonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their intent signals can drive better experiences for both the consumer and the…
S6E68 #68 - Driving the Future of Automotive | Real Talk about Marketing an Acxiom Podcast
Buckle up for a fascinating episode of the podcast with Aaron Shaffer of GM and Janet Cinfio of Acxiom. They examine fascinating aspects of data, privacy, data governance and partnerships needed to…
S6E67 #67 - Telling Stories with Data | Real Talk about Marketing an Acxiom Podcast
Cecilia Dones joins the podcast to give her views on topics ranging from testing and modeling to the ethics of AI and nuances of consent. Working at the intersection of data, marketing and technology…
S6E66 #66 - The Crashing Waves of AI | Real Talk about Marketing an Acxiom Podcast
From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to examine the state of AI in marketing today. Huge shifts are underway…
S6E65 #65 - A Second Look at Cloud | Real Talk about Marketing and Acxiom Podcast
Change agent and industry veteran Ankur Jain joins the podcast to discuss all things cloud – from composable architecture, clean rooms and modern data sharing approaches to optimizing for AI. He…
S5E64 #64 - How Identity Fuels the Collaborative Future
Putting people at the center of experiences is what the collaborative future is all about. This podcast explores what is driving this new wave of brand collaboration and what it means for marketers…
S5E63 #63 - Shepherding Data for Seamless Experiences
The importance of a holistic data strategy, optimizing the marketing tech stack, and being a true behaviorist are all topics we dive into with retail veteran Jesse Blount of National Vision in this…
S5E16 #62 - Healthcare’s Data-Driven Future
Listen in as Sonny Dalal shares insights from his two decades of experience in the life sciences/healthcare industry. He discusses the delicate balancing act of a highly regulated industry to…
S5E15 #61 - How Data and Analytics Drive a Changing Political Landscape
Heather Philpot joins the Real Talk About Real Marketing podcast to dive into how the political fundraising landscape has changed in the last decade. Data, modeling, and digital platforms have…
S5E14 #60 - Applying the Golden Rule to Marketing
Acxiom’s Jess Simpson joins the Real Talk about Real Marketing podcast for a fascinating conversation around digital transformation and what it takes to build an enterprise-level intelligence-based…
S5E13 #59 - Data Science That Drives Business Outcomes
Change Agent Kumar Subramanyam of HP joins the podcast to break the role of data science in driving business outcomes, why activation doesn't matter if you can't measure it, and how to keep an eye…
S5E12 #58 - Unlocking the Value of Data Clean Rooms
The adtech/martech landscape is focused on interoperability, composability and collaboration. David Wells of Snowflake joins the podcast to talk all things data clean room including “Franken-graphs,”…
S5E11 #57 - Making the Complicated Customer Connection Easy
Ted Dixon of Acxiom joins the podcast to discuss all things adtech and partnerships. From working an event like Cannes to the details of packaging data or gaining efficiency with AI, Ted delves into…
Frequently Asked Questions
Real Talk about Marketing has published 76 episodes since July 2020, covering topics in Business, Marketing.
Real Talk about Marketing is currently declining with new episodes monthly. Average episode length is 35m.
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