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About This Podcast
“Real Talk Real Results” podcast is a podcast focused on guiding B2B marketers through the everyday challenges of building strategies, leading teams, and achieving tangible results. Nothing sugar coated here, these are real experts discussing realistic solutions. In the dynamic landscape of B2B marketing, many follow, but few lead. The “Real Talk Real Results” is your Marketing North Star amidst the noise of everyday business conversations.
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Recent Episodes
S1E10 How Modern B2B CMOs are Shaping the Future of Marketing
"When everything is a priority, nothing is a priority." This is a simple truth that defines modern B2B CMO leadership challenges. With so much to do, scale, align, and optimize, B2B CMOs can quickly…
S1E9 Optimizing Demand Creation and Demand Capture for the Buying Cycle
What is the difference between demand creation and demand capture? More importantly, how does not having a strategy for both affect your bottom line?Demand capture alone is a short-term approach to…
S1E8 Cross-Functional Collaboration: Powering Marketing and Product Success
Cross-functional collaboration is the key to elevating product management and product marketing teams to reach unified revenue goals and business growth.The idea is exciting, but the execution…
S1E7 The Content Evolution: How AI SEO Strategy is Changing the Buyer’s Journey
AI has changed digital marketing and SEO strategies as we know it.But how does it affect your practical marketing strategy? Where does it fit into optimizing your content throughout the buyer’s…
S1E6 Vertical Marketing in Identity Verification: The Synergy between Public Sector and Commercial Marketing
How much does public sector marketing differ from commercial marketing?They may seem worlds apart at first glance (and there are some key differences), but in the world of identity verification and…
S1E5 Closing Gaps in the Relationship Between Sales and Marketing
How can sales and marketing work together? In this episode of the Real Talk Real Results podcast, Jonathan Hallatt and Rita Matuzic explore sales and marketing management, sales and marketing…
S1E4 Understanding The Complex Role of Marketing in Operations Management
Marketing plays a huge but sometimes misunderstood role in scale and change management. Given third-party platforms, agencies, contractors, and a wide range of marketing tools (not to mention ads,…
S1E3 Field Marketing & Demand Generation in a Post-Covid World
This episode of the Real Talk Real Results podcast discusses the impact of Field Marketing across the demand funnel including events, ABM, customer engagement, and Partner Marketing. You’ll gain…
S1E2 ABM Strategy: Preventing a Watered-Down Approach
This episode of the Real Talk Real Results podcast demystifies the common misconceptions of Account-Based Marketing (ABM), how to know if ABM would benefit you, and what you need to consider before…
S1E1 How B2B Marketers Survive the Shifting Economy
In this episode, Ram and Rita discuss the challenges and real problems of how budget is shaping Marketing strategies while dealing with layoffs. Marketers are asked to do more with less, but Ram is…
Frequently Asked Questions
Real Talk Real Results has published 10 episodes since November 2023, covering topics in Business, Marketing.
Real Talk Real Results is currently active with new episodes semi-annually. Average episode length is 31m.
Sign up on Grep.FM to access contact details for Real Talk Real Results, including email and social media links.
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