Research Reframed
National Research Group
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About This Podcast
Research Reframed is a podcast from National Research Group that pulls back the curtain on the world of research and insights, exploring how the industry works today and the trends that will shape its future. The series spotlights emerging trends, challenges assumptions, and debunks common myths in insights and data science. Hosted by Jasmina Saleh, Thought Leadership Director at NRG, each episode explores the methodologies that shape decision-making across media, entertainment, technology, and beyond. Through candid conversations with industry experts, Research Reframed cuts through the noise to deliver practical and forward-looking guidance for anyone navigating today’s increasingly complex insights landscape.
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Recent Episodes
What is the secret art to the modern interview?
Knowing your research objectives is the easy part, but getting a room full of strangers to tell you something honest and unguarded is something else entirely. In this episode, Jasmina sits down with…
Has the definition of “premium” changed in the social video era?
Long-held assumptions about high-quality production are being dismantled in the social video era. In this episode, Jasmina is joined by Hena Naghmi and Max Thomson from NRG’s Streaming and Creator…
Will AI redefine the future of qualitative research?
Qual-at-scale is redefining how we approach open-ended research, with AI-driven methodologies turning individual responses into scalable insight. In this episode, Jasmina is joined by AJ Giovannetti,…
How are SMBs hacking the future of B2B marketing?
Small to medium-sized business (SMB) marketers are chasing reach when the data shows precision drives growth. In this live episode, recorded at SXSW 2026, Jasmina is joined by Vita Molis, Head of B2B…
How has the conversation around masculinity changed one year after Adolescence?
A year after Netflix’s Adolescence sparked intense debate about masculinity and the pressures shaping young men today, where has the conversation gone since? In this episode, Jasmina is joined by…
What do our panel of tech experts see coming next?
Who’s really shaping the future of AI policy, and what are the most influential voices saying behind closed doors? In this episode, Jasmina is joined by David Byler, NRG VP and in-house expert on…
How are superfans transforming the franchise landscape?
What does it take to build a successful entertainment franchise in our modern media ecosystem? And who are today’s franchises actually for? In this episode, Jasmina is joined by Matt Blong, EVP, Head…
What can 7,000 stories written by kids reveal about modern childhood?
Research Reframed pulls back the curtain on what's next in the world of research, insights, and data science. In this episode, host Jasmina Saleh is joined by Fergus Navaratnam-Blair, Vice President…
Frequently Asked Questions
Research Reframed has published 8 episodes since January 2026, covering topics in Business, Marketing.
Research Reframed is currently highly active with new episodes every 2 weeks. Average episode length is 29m.
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