Responsibly Different™
Campfire Consulting
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About This Podcast
We started this channel in 2020 exploring how to best use business as a force for good utilizing our B Corp certification journey as our lens. Now, in 2025, we’re taking what we’ve learned and applying it more deeply to our industry of strategic media planning and buying. Tune in to our new Fireside series which are candid conversations amongst our team about the latest news in the industry, explore our upcoming Impact Chats episodes to uncover the power and role of media in shaping culture and examining the social and environmental impacts of our industry.
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Recent Episodes
The Night Late Night Went Quiet: The End of Colbert's Late Show and Who Really Funds What You Watch
When CBS canceled The Late Show with Stephen Colbert - the #1, Emmy-winning show in late night - they called it "purely a financial decision." Chris Marine isn't so sure. In this special Fireside…
Super Bowl 60, Ads That Stuck
What actually sticks the morning after the biggest media night of the year? We gathered the Campfire team to break down Super Bowl 60 through a marketer’s lens. The ads, the halftime energy, and the…
Why Bold Ideas Still Matter: Authentic Storytelling with Words From The Woods
In this episode of Fireside, Campfire Consulting’s Founder & CEO Chris Marine and Head of Strategy David Gogel sit down with Meranne Behrends and Luke Behrends, founders of Words From The Woods —…
Beyond Resistance: Crafting Messages That Move People to Action
Discover the science of persuasive messaging with communications expert Anat Shenker-Osorio in this compelling archive episode from Benn Marine's former podcast, Ocean of Organizing. While the…
Getting Closer to the Truth: Triangulation Attribution in Practice
Measurement and attribution beyond last click is still in its infancy, and it remains one of the most persistent challenges marketers face at every stage of growth. But we’re also at an exciting…
Celebrating Media's INTERdependence for Responsibly Different's 5 Year Anniversary
On the five-year anniversary of Responsibly Different™, we're diving deep into why healthy media ecosystems matter—not just for brands, but for the very fabric of our communities and democracy. Our…
The Role of Journalism in a World That Needs Truth
In this episode of Fireside, Chris Marine and David Gogel sit down with veteran broadcast journalist and Edward R. Murrow Award winner Brian Yocono for a heartfelt conversation about the purpose and…
Know Before You Go: Building Smarter Media Through Research
Before you drop a dollar into paid media ask yourself, are you really sure you’re reaching the right people?In this episode of Fireside, we sit down with Anastassia Laskey, founder of Ground Control…
Pride Edition: Maine's 43 LGBTQ+ Newspapers and the Fight for Visibility
Hidden among the pages of Maine's queer history lies an extraordinary treasure most people don't know exists: 43 different LGBTQ+ newspapers and newsletters dating from 1974 to 2016, all preserved…
Live, Local, and In the Moment: Rethinking Media Inside Concert Venues
What if the best place to run your next ad isn’t online — but inside a packed concert venue, right before the lights go down?In this episode of Fireside, Chris Marine and David Gogel sit down with…
Brewing Community: How The Midcoast Villager is Redefining Local Journalism
What happens when a local newspaper opens a café? In this episode of Fireside, Chris Marine and David Gogel sit down with Aaron Britt, Publisher of The Midcoast Villager, to explore a bold experiment…
From Shame to Solutions: How Honest Climate Conversations Drive Progress
What happens when our desire for climate accountability transforms into cancel culture? In this thought-provoking conversation, author of the book Cancel Culture in Climate, Jenny Morgan breaks down…
Beyond Good Intentions: Gamifying Climate Action with Katie Patrick
In this special episode of Fireside, Chris Marine and David Gogel of Campfire Consulting are joined by Katie Patrick — Australian-American environmental engineer, author, and self-described “climate…
The Human Touch in AI: Why Machine Learning Needs Human Strategy
The future of media isn’t human vs. machine—it’s human with machine. In this episode, Chris Marine and David Gogel from Campfire Consulting sit down with Adriana Richards and Evan Bogris from AI…
Too Big to Scroll Past: The Smart Play of OOH
Chris Marine and David Gogel of Campfire Consulting sit down with Gerrit Hooker of Outfront Media to talk all things out-of-home — from the beauty of old-school painted billboards to today’s…
Where Discovery Meets Purchase: Shoppable Media's Revolution
Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in…
Super Bowl Ads: Hype, Hustle, and the Hard Truth
It wouldn’t be a media podcast if we didn’t talk about the Big Game! But here’s the twist—Chris and David almost always agree on strategy… except when it comes to the Super Bowl. Who knew?! In this…
Agency Consolidation & Investing in Local Media
Agency consolidations are transforming the media landscape, presenting both opportunities and challenges for global and regional brands. The discussion explores the balance between technological…
Our Take on Disney's CES Announcements
Chris Marine and David Gogel unpack the highlights from Disney’s annual Tech and Data Showcase at CES. They discuss what the team is most excited about and explore the impact these innovations will…
The Power of Voting
Imagine if your voice could influence an election. Join us as Chris, Campfire's founder and Benn, a seasoned political strategist, shares actionable steps to boost voter turnout. From early voting to…
Frequently Asked Questions
Responsibly Different™ has published 154 episodes since July 2020, covering topics in Business, Documentary.
Responsibly Different™ is currently highly active with new episodes every 2 weeks. Average episode length is 39m.
Sign up on Grep.FM to access contact details for Responsibly Different™, including email and social media links.
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