Ripples
Lance Koenig, Cecelia Parrish
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How Papier Created a Cult Brand With Microcultures
How do Microcultures shape the way brands connect with their audiences? In this episode of Ripples, Lance Koenig and Cecilia Parrish sit down with Holly Chapman, Head of Brand at Papier, to uncover…
Microcultures That Will Win in 2025
In this episode, Lance and Cecilia dive into the emerging microcultures of 2025 and how they’re set to reshape brand strategy. They explore key themes like escapism, rebellion, and sustainability,…
Microcultures That Dominated 2024
In this episode of Ripples, hosts Lance and Cecelia dive into the microcultures that defined 2024, unpacking how microcultures like the Swifties, anime enthusiasts, Spicy Lit readers, Coastal…
Deep Dive: Dark Academia & Spicy Lit
In this episode of Ripples by Rival, Lance, and Cecelia explore another Deep Dive into two significant microcultures that go hand-in-hand: Spicy Lit and Dark Academia. They discuss how Spicy Lit is…
Deep Dive: Posh Pet Parents
In today's episode, Lance & Cecelia are discussing one of their favorite microcultures to give you a full overview of one of the most important and prevalent microcultures: Posh Pet Parents.…
An introduction to microcultures
Welcome to Ripples by Rival, a limited podcast series where we discuss the Rise of Microcultures, including why this is changing brand strategy and how brands can stay relevant for the next decade.…
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Ripples has published 6 episodes since November 2024, covering topics in Business, Marketing.
Ripples is currently dormant with new episodes every 2 weeks. Average episode length is 25m.
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