Episodes 6
Avg. Duration 25m
Activity Dormant
Since Nov 2024
Latest Episode Mar 2025

Outreach Signals

Features Guests

Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Hosting
feeds.simplecast.com

Contact & Outreach

About This Podcast

Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.

Social Media

Explore Statistics

Recent Episodes

How Papier Created a Cult Brand With Microcultures

Mar 04, 2025 27m

How do Microcultures shape the way brands connect with their audiences? In this episode of Ripples, Lance Koenig and Cecilia Parrish sit down with Holly Chapman, Head of Brand at Papier, to uncover…

Microcultures That Will Win in 2025

Feb 11, 2025 30m

In this episode, Lance and Cecilia dive into the emerging microcultures of 2025 and how they’re set to reshape brand strategy. They explore key themes like escapism, rebellion, and sustainability,…

Microcultures That Dominated 2024

Jan 30, 2025 33m

In this episode of Ripples, hosts Lance and Cecelia dive into the microcultures that defined 2024, unpacking how microcultures like the Swifties, anime enthusiasts, Spicy Lit readers, Coastal…

Deep Dive: Dark Academia & Spicy Lit

Nov 18, 2024 18m

In this episode of Ripples by Rival, Lance, and Cecelia explore  another Deep Dive into two significant microcultures that go hand-in-hand: Spicy Lit and Dark Academia. They discuss how Spicy Lit is…

Deep Dive: Posh Pet Parents

Nov 18, 2024 17m

In today's episode, Lance & Cecelia are discussing one of their favorite microcultures to give you a full overview of one of the most important and prevalent microcultures: Posh Pet Parents.…

An introduction to microcultures

Nov 18, 2024 23m

Welcome to Ripples by Rival, a limited podcast series where we discuss the Rise of Microcultures, including why this is changing brand strategy and how brands can stay relevant for the next decade.…

Frequently Asked Questions

How many episodes does Ripples have?

Ripples has published 6 episodes since November 2024, covering topics in Business, Marketing.

Is Ripples still active?

Ripples is currently dormant with new episodes every 2 weeks. Average episode length is 25m.

How do I contact Ripples for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Ripples, including email and social media links.

Similar Podcasts