SaaS Backwards - Reverse Engineering SaaS Success

Ken Lempit

English Business Business News Management Marketing News

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Episodes 199

Avg. Duration 31m

Activity Highly Active

Apple Rating ★ 5.0 (7)

Since Oct 2020

Latest Episode Jun 2026

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Schedule

Every 2 Weeks

Format

Episodic

Consistency

59%

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About This Podcast

Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast

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Recent Episodes

S5E16 Ep. 199 - What AI Taught One Founder About the Future of SaaS

Jun 05, 2026 27m Transcript

Send us Fan MailGuest: Ivan Lee, Founder & CEO of DatasaurWe’re looking at what happens when AI changes the market faster than the old SaaS playbook can keep up.Ivan Lee, founder and CEO of…

S5E15 Ep. 198 - How to Make Your SaaS Company More Fundable

May 22, 2026 35m Transcript

Send us Fan MailGuest: Anthony Nitsos, Founder of SaaS GurusA SaaS company doesn’t become fundable because it’s growing—it becomes fundable when the financial engine underneath that growth can…

S5E14 Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs

May 01, 2026 26m Transcript

Send us Fan MailGuest: Jason Roberts, Fractional Client Operations Executive at Scale CxO -- In this episode, we explore why SaaS retention problems often begin long before renewal—inside the…

S5E13 Ep. 196 - The SaaS Opportunity Hidden Inside Services

Apr 24, 2026 25m Transcript

Send us Fan MailGuest: Dillon Okner, Founding Partner of The Oak Group / SiteRise -- In this episode, we look at how a services business can become the proving ground for a SaaS opportunity.Dillon…

S5E12 Ep. 195 - Why Code No Longer Drives SaaS Value in the AI Era

Apr 17, 2026 26m Transcript

Send us Fan MailGuest: Tim Schumacher, Co-Founder of saas.group -- In the AI era, code alone no longer drives SaaS value the way it once did.In this episode of SaaS Backwards, we sit down with Tim…

S5E11 Ep. 194 - The SaaS AI Trap: Fast Answers, Bad Decisions

Apr 10, 2026 26m Transcript

Send us Fan MailGuest: KG Charles-Harris, Founder & CEO of Quarrio -- The SaaS AI trap is believing fast answers are good enough when the real advantage comes from trustworthy, decision-grade…

S5E10 Ep. 193 - SaaS AI Readiness: Why Most GTM Teams Aren’t Ready for Agents

Apr 03, 2026 24m Transcript

Send us Fan MailGuest: Cliff Simon, CEO & Founder of Polaris Ops -- AI may be everywhere in SaaS right now, but most go-to-market teams still are not ready to operationalize it.In this episode…

S5E9 Ep. 192 - Why SaaS Growth Now Starts After the Sale

Mar 27, 2026 23m Transcript

Send us Fan MailGuest: You Mon Tsang, Co-Founder & CEO of ChurnZero -- In this episode of SaaS Backwards, Ken Lempit talks with ChurnZero co-founder and CEO You Mon Tsang about why retention…

S5E8 Ep. 191 - The Next SaaS Wave: Don’t Sell the Tool, Own the Outcome

Mar 20, 2026 25m Transcript

Send us Fan MailGuest: Sai Dhanak, CEO & Co-Founder of Deduction -- AI is changing SaaS, but this episode argues the bigger opportunity may be owning the service outcome, not just selling the…

S5E7 Ep. 190 - The SaaS Founder Bottleneck: Why Founder-Led Sales Stops Scaling

Mar 06, 2026 33m Transcript

Send us Fan MailHow to turn founder instincts into a repeatable pipeline engine. Guest: Javier Lozano, Fractional CMO & GTM Leader -- Founder-led sales is often the fastest way to get an…

S5E6 Ep. 189 - SaaS in the AI Agent Era: Org Chart For Your Agents

Feb 27, 2026 36m Transcript

Send us Fan MailGuest: David Gabriel, VP of Marketing at Rhumbix -- AI-Enabled Go-to-Market Strategy, Agentic Marketing, and SaaS Margin ExpansionIn this episode of SaaS Backwards, Ken Lempit sits…

S5E5 Ep. 188 - SaaS in the Age of AI: Augment, Bolt On, or Become Obsolete

Feb 20, 2026 28m Transcript

Send us Fan MailHow SaaS CEOs Should Navigate AI-Native, AI-Augmented, and Bolt-On AI Strategies to Protect Revenue and Reduce Churn Guest: Ken Lempit, President & Chief Strategist at Austin…

S5E4 Ep. 187 - Your SaaS Isn’t Broken—Your Execution Is

Feb 06, 2026 33m Transcript

Send us Fan MailWhy SaaS companies stall at $10M, how execution breaks down, and what founders must change to scale -- Guest: Mark Abbott, Founder & CEO at Ninety Most SaaS companies don’t hit…

S5E3 Ep. 186 - What SaaS Leaders Get Wrong About AI

Jan 30, 2026 31m Transcript

Send us Fan MailGuest: Lara Shackelford, SVP of Growth Marketing at iCapital -- Most SaaS companies are investing heavily in AI, yet many struggle to see meaningful ROI. In this episode of SaaS…

S5E2 Ep. 185 - This SaaS Didn’t Scale With Hype — It Scaled With Systems

Jan 16, 2026 32m Transcript

Send us Fan MailGuest: Kevin Jacobson, CEO at Foxen -- Most SaaS companies try to scale by adding headcount and channels. Foxen scaled by tightening fundamentals.In this episode, Kevin Jacobson, CEO…

S5E1 Ep. 184 - Why Traditional SaaS GTM Collapses in a Self-Service World

Jan 02, 2026 34m Transcript

Send us Fan MailGuest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell. Today’s buyers want to activate, experience value, and…

S4E36 Ep. 183 - What $100M SaaS Companies Do Differently

Dec 19, 2025 31m Transcript

Send us Fan MailGuest: David Karandish, Founder & CEO of Capacity -- Most SaaS companies don’t fail because the technology is bad. They fail because they build point solutions, chase the wrong…

S4E35 Ep. 182 - What Most SaaS Founders Get Wrong About Go-to-Market

Dec 05, 2025 37m Transcript

Send us Fan MailGuest: Prasanth Chilukuri, Co-Founder & Managing Partner at Soul Street Ventures -- The biggest threat to early-stage SaaS growth isn’t competition. It’s founder distraction,…

S4E34 Ep. 181 - How Fast-Growing SaaS Companies Are Modernizing Their Revenue Stack

Nov 21, 2025 32m Transcript

Send us Fan MailGuest: Mark Walker, CEO at Nue.io -- SaaS pricing isn’t breaking because of AI — it’s breaking because most revenue systems were never built for the speed and complexity of today’s…

S4E33 Ep. 180 - Your SaaS Buyer Doesn’t Need Convincing—They Need Confidence

Oct 31, 2025 36m Transcript

Send us Fan MailGuest: Brent Adamson, Co-Author of The Framemaking Sale & Co-Founder of A to B InsightSaaS sales teams obsess over beating competitors—but the real battle isn’t across the table.…

Frequently Asked Questions

How many episodes does SaaS Backwards - Reverse Engineering SaaS Success have?

SaaS Backwards - Reverse Engineering SaaS Success has published 199 episodes since October 2020, covering topics in Business, Business News.

Is SaaS Backwards - Reverse Engineering SaaS Success still active?

SaaS Backwards - Reverse Engineering SaaS Success is currently highly active with new episodes every 2 weeks. Average episode length is 31m.