SaaS Backwards - Reverse Engineering SaaS Success
Ken Lempit
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About This Podcast
Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast
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Recent Episodes
S5E6 Ep. 189 - SaaS in the AI Agent Era: Org Chart For Your Agents
Send a textGuest: David Gabriel, VP of Marketing at Rhumbix -- AI-Enabled Go-to-Market Strategy, Agentic Marketing, and SaaS Margin ExpansionIn this episode of SaaS Backwards, Ken Lempit sits down…
S5E5 Ep. 188 - SaaS in the Age of AI: Augment, Bolt On, or Become Obsolete
Send a textHow SaaS CEOs Should Navigate AI-Native, AI-Augmented, and Bolt-On AI Strategies to Protect Revenue and Reduce Churn Guest: Ken Lempit, President & Chief Strategist at Austin Lawrence…
S5E4 Ep. 187 - Your SaaS Isn’t Broken—Your Execution Is
Send a textWhy SaaS companies stall at $10M, how execution breaks down, and what founders must change to scale -- Guest: Mark Abbott, Founder & CEO at Ninety Most SaaS companies don’t hit a…
S5E3 Ep. 186 - What SaaS Leaders Get Wrong About AI
Send a textGuest: Lara Shackelford, SVP of Growth Marketing at iCapital -- Most SaaS companies are investing heavily in AI, yet many struggle to see meaningful ROI. In this episode of SaaS Backwards,…
S5E2 Ep. 185 - This SaaS Didn’t Scale With Hype — It Scaled With Systems
Send a textGuest: Kevin Jacobson, CEO at Foxen -- Most SaaS companies try to scale by adding headcount and channels. Foxen scaled by tightening fundamentals.In this episode, Kevin Jacobson, CEO of…
S5E1 Ep. 184 - Why Traditional SaaS GTM Collapses in a Self-Service World
Send a textGuest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell. Today’s buyers want to activate, experience value, and…
S4E36 Ep. 183 - What $100M SaaS Companies Do Differently
Send a textGuest: David Karandish, Founder & CEO of Capacity -- Most SaaS companies don’t fail because the technology is bad. They fail because they build point solutions, chase the wrong…
S4E35 Ep. 182 - What Most SaaS Founders Get Wrong About Go-to-Market
Send a textGuest: Prasanth Chilukuri, Co-Founder & Managing Partner at Soul Street Ventures -- The biggest threat to early-stage SaaS growth isn’t competition. It’s founder distraction, unfocused…
S4E34 Ep. 181 - How Fast-Growing SaaS Companies Are Modernizing Their Revenue Stack
Send a textGuest: Mark Walker, CEO at Nue.io -- SaaS pricing isn’t breaking because of AI — it’s breaking because most revenue systems were never built for the speed and complexity of today’s…
S4E33 Ep. 180 - Your SaaS Buyer Doesn’t Need Convincing—They Need Confidence
Send a textGuest: Brent Adamson, Co-Author of The Framemaking Sale & Co-Founder of A to B InsightSaaS sales teams obsess over beating competitors—but the real battle isn’t across the table. It’s…
S4E32 Ep. 179 - The Smart SaaS Funding Path No One Talks About
Send a textGuest: Melanie Nabar, Vice President at Volition Capital -- SaaS founders often see only two funding paths—venture or private equity—but there’s a smarter middle lane that keeps control…
S4E31 Ep. 178 - Why SaaS Founders Give Up Too Much Too Soon
Send a textGuest: Rob Belcher, Managing Director at SaaS Capital -- SaaS founders often think equity is the only path to growth—but giving up ownership isn’t the only option.In this episode, Rob…
S4E30 Ep. 177 - Why “Book a Demo” Is Killing SaaS Growth
Send a textGuest: Braydan Young, Co-Founder and CEO at SlashExperts -- Buyers don’t want another “book a demo” button—they want proof from people like them.In this episode, Braydan Young, Co-Founder…
S4E29 Ep. 176 - Your $1M+ Media Budget Deserves Better
Send a textGuest: Courtney Hiller, Founder of All Points Agency -- You wouldn’t hire one person to build your product, sell it, and run support. So why are B2B SaaS companies still expecting one…
S4E28 Ep. 175 - Beyond Copy: How AI Powers the Next Generation of SaaS Growth
Send a textGuest: Hikari Senju, Founder & CEO at Omneky -- AI isn’t just generating ad copy—it’s reshaping the entire performance marketing playbook for B2B SaaS. In this episode, Hikari Senju,…
S4E27 Ep. 174 - How This AI SaaS Landed 70 Customers—Fast
Send a textGuest: Adir Ben-Yehuda, CEO at Autonomy AI -- The go-to-market playbook for AI SaaS is being rewritten in real-time, and those who cling to old models risk being left behind. In this…
S4E26 Ep. 173 - AI, RFPs, and the Real Path to Sustainable SaaS Growth
Send a textGuest: Ray Meiring, Co-Founder & CEO at QorusDocs -- Scaling a SaaS business from consultancy roots to enterprise success requires more than just great tech—it takes ruthless focus,…
S4E25 Ep. 172 - Why “Founder-Market Fit” Should Guide Your AI Go-to-Market Strategy
Send a textGuest: Sammy Greenwall, Founder of Henry.ai -- What if your go-to-market motion could skip past theory and build from real-world pain? That’s exactly how Sammy Greenwall, founder of…
S4E24 Ep. 171 - Why the SaaS Journey Doesn’t End at Checkout
Send a textGuests: Ken Rapp (Co-Founder & CEO) and Emily Lagasse (VP of Marketing) of Bluestream -- What if the key to SaaS growth isn’t more leads, but fewer customer drop-offs post-purchase? In…
S4E23 Ep. 170 - Why the Future of Work Belongs to Multi-Discipline Scalers + How AI Will Reshape the Org Chart
Send a textGuest: Casey Woo, CEO & Founder of Operators Guild & FOG Ventures -- What happens when startups are built not by armies of specialists, but by lean teams of senior generalists…
Frequently Asked Questions
SaaS Backwards - Reverse Engineering SaaS Success has published 189 episodes since October 2020, covering topics in Business, Business News.
SaaS Backwards - Reverse Engineering SaaS Success is currently highly active with new episodes every 2 weeks. Average episode length is 31m.
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