SaaS Builder Podcast
Randy Wootton, Maxio CEO
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About This Podcast
Being a SaaS founder is hard.
Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot!
There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there.
The SaaS Builder Podcast cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders.
Join Randy Wootton—CEO of Maxio and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS.
No fluff. No filler. Just the conversations that move your SaaS business forward.
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P.S. We're always on the lookout for SaaS experts. For speaking inquiries, fill out this form. For all other inquiries, email [email protected].
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Recent Episodes
Shoutouts & Callouts: best utilized alternative financing methods
In this week's final lightning round on the SaaS Builder Podcast, Brian, CEO and co-founder of Bigfoot Capital, examines the power of alternative financing in enabling SaaS companies to achieve…
Toss Up: raise an equity round and give up more ownership, or take on debt funding?
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Trend or trash that SaaS founders should prioritize debt financing over equity in today’s market environment?
Brian Parks, CEO and co-founder of Bigfoot Capital, returns to the SaaS Builder Podcast to discuss the evolving landscape of capital structure for SaaS founders. In this episode, Brian explores the…
KPIs to optimize before raising equity or debt financing
Brian Parks, CEO and co-founder of Bigfoot Capital, is back with Randy to discuss the key metrics SaaS founders should master before seeking equity or debt financing. In this insightful conversation,…
How to finance SaaS company growth?
Brian Parks, CEO and Co-founder of Bigfoot Capital, delves into the intricacies of capital structure for SaaS companies. Explore various financing options, including venture equity, venture debt, ARR…
Is self-service customer support a trend worth pursuing?
John Gleeson, General Partner and Founder at Success Venture Partners, dives into the nuances of self-service customer support and its growing importance in the SaaS industry. He challenges the…
Double down on existing customer success strategies or diversify?
John Gleeson, General Partner and Founder at Success Venture Partners, delves into modernizing customer success strategies in the ever-evolving SaaS landscape. He challenges the traditional…
Customer feedback loops the key to product-market fit?
John Gleeson, general partner and founder at Success Venture Partners, shares insights into the critical role of customer feedback loops in achieving product market fit. He dives into actionable…
Prioritize product development or customer feedback?
John Gleeson, a general partner and founder at Success Venture Partners, shares his insights on the critical choice between product development and customer feedback. Drawing on lessons from legends…
What role can SaaS founders play in effective customer success?
John Gleeson, General Partner and Founder at Success Venture Partners, shares his insights on the crucial role founders play in shaping customer success strategies within startups. Discover the…
Is the shift towards usage-based pricing models a trend worth pursuing for all SaaS companies?
Omar Akhtar, founder and principal analyst at Benchmarker, delves into the complexities of usage-based pricing models for SaaS companies, weighing the pros and limitations of this approach. He…
Double Down on traditional marketing channels or diversifying into influencer partnerships for brand growth?
Omar Akhtar, founder and principal analyst at Benchmarker, shares insights into the evolving landscape of B2B marketing. Discussing the importance of diversifying marketing strategies, Omar…
Would you choose to invest more in user experience or in brand storytelling for your SaaS product?
Omar Akhtar, founder and principal analyst at Benchmarker, shares insights on the pivotal choice between investing in user experience versus brand storytelling for SaaS products. Delving into what…
Is brand loyalty is becoming more important than product features for SaaS companies?
Omar Akhtar, founder and principal analyst at Benchmarker, dives into the evolving landscape of brand loyalty versus product features for SaaS companies. He challenges the importance of brand loyalty…
Why SaaS companies should spend more on brand vs. demand
Omar Akhtar, founder and principal analyst at Benchmarker, dives into the critical balance between brand and demand marketing for B2B SaaS companies. He reveals insights from his latest research,…
The right approach to maximizing profit while not alienating customers
Bill Wilson, founder and CEO of Pace Pricing, delves into strategic approaches to SaaS pricing that maximize profit without alienating customers. He emphasizes the importance of meeting customers…
Double down on your existing pricing model or diversify by testing price increases?
Bill Wilson, Founder and CEO of Pace Pricing, shares insights into sustaining recurring revenue growth through strategic pricing experiments. Delving into the nuances of SaaS pricing models, he…
Should early stage SaaS companies focus on flat rate (seat) pricing instead of usage-based pricing models?
Bill Wilson, founder and CEO of Pace Pricing, delves into the intricacies of pricing strategies for early-stage SaaS companies. He discusses the balance between flat rate and usage-based pricing…
What key term or concept in pricing do most SaaS founders misunderstand?
Bill Wilson, founder and CEO of Pace Pricing, shares his insights on the often-overlooked concept of expansion in SaaS pricing. He highlights the importance of focusing on existing customers,…
Making SaaS pricing an art form
Bill Wilson, Founder and CEO at Pace Pricing, delves into the intricacies of turning pricing into an art form. He identifies common pricing challenges in SaaS, emphasizing the need to communicate…
Frequently Asked Questions
SaaS Builder Podcast has published 119 episodes since October 2023, covering topics in Business, Careers.
SaaS Builder Podcast is currently dormant with new episodes every few days. Average episode length is 21m.
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