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Recent Episodes
S1E97 #97: Content audit revealed: what we're changing at Rocket SaaS
In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into…
S1E96 #96: 10 ways to find out what your ICP actually wants
In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's…
S1E95 #95: Scaling construction SaaS: the definitive marketing playbook
In this episode, Ryan sits down with Jamie, Rocket SaaS's Head of Strategy, to share everything they have learned from working with many construction SaaS clients. From the ad platforms that actually…
S1E94 #94: The strategy that tripled Rocket SaaS' sales calls
In this episode, Ryan breaks down one of the single biggest growth levers he has introduced at Rocket SaaS: consultative selling. Not a tweak to the sales process, but a fundamental shift in how the…
S1E93 #93: How to make your SaaS brand stand out with excellent content
In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, for a deep dive into what it actually takes to make content work for a SaaS brand. Drawing on Sam's experience at…
S1E92 #92: How to reach your ICP without burning your entire budget
In this episode, Ryan dives deep into where your audience actually hangs out and how to tap into those hidden goldmines. From podcast appearances and newsletters to Slack communities and industry…
S1E91 #91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR
In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR, creating an educational sub-brand. He walks through the steps of building a…
S1E90 #90: Webinar recording: 10 SaaS marketing campaigns that actually work
In this episode, Ryan shares a full masterclass breaking down 10 different ways to get SaaS customers. Not all growth tactics are created equal, and most companies are wasting time on the wrong ones.…
S1E89 #89: Rocket SaaS hits $5,000,000 ARR. How we did it
In this solo episode, Ryan shares the full story behind Rocket SaaS hitting $5M ARR — and why the journey was far from smooth. From years of slow, frustrating growth to a handful of key decisions…
S1E88 #88: Webinar recording: The LinkedIn Ads playbook for scaling SMEs
In this webinar recording, Ryan and Jamie break down the real LinkedIn Ads playbook behind scaling B2B SaaS companies and SMEs. They share what’s actually working right now, what most teams get…
S1E87 #87: Startup? What qualities should you look for in a marketer?
In this episode, Ryan and Jamie break down what founders should look for when hiring their first marketing person. Many startups make the mistake of hiring a specialist too early, only to realise…
S1E86 #86: 6 ways to get revenue, when you need it FAST
In this episode, Ryan and Jamie share six powerful campaigns you can run right now to bring in fast revenue, even if your sales cycle is usually long. From digging into your closed lost deals to…
S1E85 #85: How to reach everyone with one piece of content
In this episode, Ryan shares the secret to maximising content reach by repurposing one piece of content across multiple formats. From podcasts and webinars to short-form videos, blogs, and LinkedIn…
S1E84 #84: How do you market to a niche audience?
In this episode, Ryan and Jamie dive deep into the challenges of marketing to a very small audience in B2B SaaS. They break down how to reframe traditional marketing tactics and focus on…
S1E83 #83: How to scale beyond your founder-led network & grow with your personal brand
In this episode, Ryan and Jamie discuss how to move beyond relying on the founder-led network to fuel your SaaS business growth. Ryan shares key strategies for re-engaging your network, how to…
S1E82 #82: The biggest mistake that's killing your conversions
In this episode, Ryan breaks down one of the most common — and most expensive — CRO mistakes he sees on B2B SaaS websites. It happens right at the most important moment in your funnel… when someone…
S1E81 #81: Let AI Run Your Content Strategy. You Can’t Lose!
In this episode, Ryan shares how to turn AI and market research into a powerhouse content strategy that aligns perfectly with your ideal customer profile (ICP). Drawing on a recent RocketSaaS…
S1E80 #80: Quick LinkedIn Ads Tip to 5x Leads
In this short solo episode, Ryan shares a penny-drop moment that completely changed how Rocket SaaS runs LinkedIn ads — and explains why most B2B SaaS teams are unknowingly setting their campaigns up…
S1E79 #79: How marketing should support sales, hiring, & customer success
In this solo episode, Ryan shares why marketing isn’t just for lead generation — it’s the core driver for aligning sales, hiring, and customer success. He reveals how marketing can play a pivotal…
S1E78 #78: 10 decisions that got Rocket SaaS to $4m ARR
In this solo episode, Ryan breaks down the thinking behind Rocket SaaS crossing $4m ARR and why it wasn’t driven by one tactic, one tool, or one lucky break. Instead, it came from a set of…
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SaaS Marketing Weekly has published 97 episodes since July 2024, covering topics in Business, Marketing.
SaaS Marketing Weekly is currently highly active with new episodes weekly. Average episode length is 19m.
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