Safe Doesn't Scale
David Walsh
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About This Podcast
Podcasting 2.0 Features
Social Media
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Recent Episodes
Why Most B2B Influencer Reports Don't Survive a CFO Meeting (with Will Beech and Chris Peters from Moon at Dawn) | Ep. 15
Most B2B influencer reports celebrate impressions and call it a campaign. The CFO signs off because the spend sits inside marketing. Nobody walks into the renewal confident about what the money…
$700K in Nine Months: What a B2B Creator Talent Agency Actually Does (with Thibaut Souyris from Sales Creator Collective) | Ep. 14
B2B creator marketing has a pricing problem nobody wants to admit. Brands don't know what to pay, creators don't know what to charge, and the gap between expectations is wide enough that deals…
A Year of Work in Seven Days (with Chris Walker from Encoded) | Ep. 13
Most founder advice treats output as a function of effort. Work more hours, run more plays, push through the resistance. The premise of this episode is that effort is the wrong unit of measurement,…
Why Adam Robinson Prices RB2B Below His Competitors' Cost of Acquisition (with Adam Robinson from RB2B) | Ep. 12
Most B2B SaaS founders assume that more revenue requires more headcount, more product surface area, and eventually more capital. Adam Robinson's RB2B is a counter-example: a company about to cross…
Vibe Coded in a Day: Why Brand Is the Last Moat in B2B (with AJ Eckstein from Creator Match) | Ep. 11
Most B2B brands run a handful of creator posts, see lukewarm results, and conclude influencer marketing doesn't work for their category. The real issue is almost always the model: one-off campaigns,…
Nobody Gives a Shit About Your Post (Until They Do) (with Shoaib Ahmed from Limelight) | Ep. 10
Most B2B content gets posted at the wrong stage - after the win, after the launch, after it's clean. The founders building real pipeline post from inside the process. That gap is growing.ㅤDavid…
Booking Out SDR Calendars For Three Months Post-Stealth (with Bruno Basic from Dual Entry) | Ep. 9
B2B marketing has become a sea of automated noise and generic outreach. Buyers are doing their own research in hidden channels, yet sales teams are still relying on outdated playbooks and…
Rewarding Employees For LinkedIn Followers Drives 17 Million Impressions (with Niall Ratcliffe from noticed.) | Ep. 8
B2B companies routinely drop tens of thousands of dollars on event booths to reach a tiny fraction of their market. Meanwhile, they completely ignore the platform where millions of decision-makers…
Drop The Learn More Button (with Casey Hill from DoWhatWorks) | Ep. 7
Traditional bottom-of-funnel paid ads are becoming unsustainably expensive, and standard SEO strategies are losing their impact. Marketing budgets are tightening, yet the pressure to deliver growth…
Budgeting For Failure (with Selin Kocalar from Delve) | Ep. 7
B2B marketing has historically relied on a predictable playbook of cold emails and phone calls. But today, buyers are exhausted by the endless spam and automated sequences flooding their inboxes. The…
Stop Wasting Ad Budgets (with Michel Lieben from ColdIQ) | Ep. 6
AI promised to make B2B go-to-market strategies effortless, but it actually just flooded everyone's inbox with generic noise. As automated outreach scales, buyer trust plummets, leaving marketing…
STOP Running 30-Day Tests: The Case for Quarterly Contracts (with Justin Levy from ZoomInfo) | Ep. 5
B2B marketing is stuck in a loop of diminishing returns, with companies continuing to blast tired email lists and buy contacts, ignoring the massive shift toward human-led growth. The "safe" bet of…
GEO Is What SEO Was in 2005 🚀 The Window Is Open Right Now (with Jason Patel from OpenForge AI) | Ep. 4
Traffic is down 10-30% across nearly every B2B company. And yet you still can't afford to stop creating content. That's the paradox at the center of this conversation - and the tension that makes it…
The LinkedIn Algorithm Changed. Most Brands Have No Idea. (with Mark P. Jung, Known) | Ep. 3
Everyone is chasing AI efficiency. Fewer people are talking to their customers. That gap is where brand moats are built right now - and the companies that figure it out before everyone else wakes up…
How a Negative Comment Drove Our Highest MQLs (with Laura Erdem from Dreamdata) | Ep. 2
The Executive Brief: Laura Erdem on The Death of "Safe" MarketingㅤMost B2B marketing strategies fail because they rely on "safe" playbooks: automated outreach, generic paid ads, and risk-averse…
Why "Safe" Marketing Kills More Campaigns Than Bad Execution | Ep. 1
Welcome to the very first episode of Safe Doesn't Scale. In a twist for the premiere, our producer Joseph Lewin takes the mic to interview host David Walsh. They dig into the founding thesis of the…
Welcome to Safe Doesn’t Scale
"What's the ROI?" These three words kill more marketing ideas than bad execution ever will.In the premiere trailer for Safe Doesn't Scale, David Walsh declares war on the "safe" strategies that are…
Frequently Asked Questions
Safe Doesn't Scale has published 16 episodes since February 2026, covering topics in Business, Entrepreneurship.
Safe Doesn't Scale is currently highly active with new episodes weekly. Average episode length is 36m.
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