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About This Podcast
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
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Recent Episodes
S2E4 Messaging in Regulated Industries Means Taming Complexity
There are a number of markets that a business may serve, or operate in, where regulations can impact the way you shape the story you bring to market, even as specific as the words used. Examples:…
S2E3 Product Marketing's Value Goes Up When it Shifts Left
Why Product Marketing in B2B Must Shift Left to Drive More ValueIn this episode of Troupe's Said Differently podcast, the show about B2B messaging and storytelling veers into more strategic…
S2E2 Defining and Measuring the Role of Chief Storyteller
How Do You Define and Measure the Emerging Role of Chief Storyteller?In this episode of Troupe's podcast SAID DIFFERENTLY, fractional head of storytelling for OWOW Agency Elliott Rayner digs into the…
S2E1 Messaging in the Early Stages: Lessons From and For Startups
#messaging #startups #founders #b2bmarketing #entrepreneurship #b2bstrategy Messaging at the Early Stages: Lessons From and For B2B StartupsIn this episode of Troupe’s podcast show SAID…
S1E15 Why Empathy Means a Stronger Messaging Connection
We've all experienced "cold" marketing or sales messaging from a company or their representative. Many of us have even been responsible for creating and/or delivering such messaging. You know it when…
S1E14 You Don't Hate Slides. You Hate Bad Storytelling.
Turning your company's messaging and go-to-market story into a slide deck sounds easy enough... but for anyone tasked with that job to be done, it's anything but easy. That's the topic in this…
S1E13 Role-Based B2B Messaging in a Funnel-Focused World
What happens when you apply behavioral change model thinking to your content strategy? That's the topic with guest Scott Stransky, founder and content lead at Thrū Content, in this episode of…
S1E12 An Investor and Board Member's View of Go-to-Market Messaging
In this second part of Troupe's SAID DIFFERENTLY show's extended conversation with Brett Queener -- currently a managing partner at Bonfire Ventures -- we get his perspective on the importance of GTM…
S1E11 Lessons Learned from Salesforce's Early Go-to-Market Story
As more companies bring AI solutions to the market, what can we learn from the past when other major technology shifts happened? Looking back on the time when solutions moved from on-premise hosting…
S1E10 A Leadership Path for Product Marketing
In this episode of Troupe's B2B messaging and storytelling program, we speak with senior product marketing executive Ali Hanyaloglu about how product marketers can find a leadership path landing in…
S1E9 What is Market Positioning vs. Messaging? (And the AI Factor)
Positioning is the foundation of how buyers understand you and the problem you solve for them. Unfortunately, it's often confused with branding, messaging, product-market fit, or even copywriting.…
S1E8 Earned Media's Outsized Role in the AEO/GEO Era
There's a renewed focus on press and media relations as AI-driven search and answer engines increasingly help us all research, compare, and shortlist new products and services. In this episode of…
S1E7 Using AI for Messaging Help: Risks and Opportunities
This AI-focused episode of the B2B go-to-market storytelling program was taped in person at the Raleigh offices for Troupe, with guests Alison Murdock, who is CEO of the agency 1021 Creative and…
S1E6 Product Marketing Must Bring the Subject Expertise
In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Constantine Limberakis -- founder of Liberis Consulting and a former industry analyst -- talks…
S1E5 Finding Product-Market Fit AND Message-Market Fit
To survive, every company must find product-market fit. To sustain growth, they must ensure message-market fit is making that possible. In this episode of SAID DIFFERENTLY (the show focused on B2B…
S1E3 Do We Trust the Message? Aligning Sales and Marketing
What causes Sales and Marketing to get out-of-step on the message that is delivered to the market? And what problems does that cause for the business? In this episode of Said Differently, Scott…
S1E4 Building Product Launch Messaging That Sticks
In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Maureen West discusses the art and science of managing product launches -- big and small -- to…
S1E1 The CEO's Stake in Messaging Success
In this episode of Said Differently, a video series focused on B2B Storytelling and Messaging, we welcome former Chief Marketing Officer of Visier and Pendo, Jake Sorofman, who has also spent time as…
S1E2 Is Product Marketing Ready to be Measured?
It has long been a challenge to determine exactly what metrics and KPIs Product Marketing should "own." Win rates are one, but also somewhat debated and controversial. Deliverables-based metrics,…
Frequently Asked Questions
Said Differently: A Show About B2B Storytelling has published 19 episodes since November 2025, covering topics in Business, Marketing.
Said Differently: A Show About B2B Storytelling is currently active with new episodes weekly. Average episode length is 26m.
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