Episodes 290
Avg. Duration 45m
Activity Highly Active
Apple Rating 4.7 (94)
Since May 2019
Latest Episode Jun 2026

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Schedule
Weekly
Format
Episodic
Consistency
70%
Hosting
feeds.captivate.fm

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About This Podcast

Closing sales in home services can feel overwhelming and high-pressure. In every episode, we break down the key components of a successful sales conversation and guide you all the way to the close. From building a winning appointment structure to overcoming real-world objections, we cover it all. Whether you’re brand new or a seasoned pro, this show is your blueprint for selling with confidence and clarity.

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Recent Episodes

S7E17 If You Can't Lead One, You Can't Lead Any" - The 360° Extreme Ownership Framework

Jun 05, 2026 35m Transcript

Do you feel micromanaged right now? Your boss breathing down your neck? Asking for more details, more plans, more updates? You're probably thinking it's a boss problem. But Sam's going to tell you…

S7E16 $45K to $150K/Month in 90 Days - How Sam & Doug Scaled This Plumbing Business

May 29, 2026 35m Transcript

This is how you scale a contracting business without burning yourself out.Sam Wakefield and Doug C. Brown just became business partners. Sam's been training contractors on sales and systems for…

S7E15 Comfort Advisor vs Selling Technician - The Journey, Pros, Cons, and What You Need to Know

May 23, 2026 1h 25m Transcript

Christian Moore is one of the few people who's been wildly successful in BOTH roles. Comfort advisor at a 52 million dollar company. Project manager at a 2.5 million dollar company. Now selling…

S7E14 The Parallel Universe Closing Tool - How to Get Past "I Need to Think About It"

May 12, 2026 22m Transcript

How many times have you been in an appointment where everything was going great, and then they hit you with one of these:"I need to talk to my spouse.""This is a big decision. I need to think about…

S7E13 She Tripled Her Family's HVAC Business - Now She's Fixing Everyone Else's Marketing

May 04, 2026 1h 12m Transcript

This episode is different. Crystal Williams didn't study marketing in some classroom and decide to sell services to contractors. She was born into the trades. Her grandfather, father, and brother all…

S7E12 Stop Tripping Out About Your Appointments - The 6-Year-Old in a Batman T-Shirt

Apr 24, 2026 30m Transcript

How much time do you spend actually doing the work of sales versus how much time do you spend tripping out about the appointment?Be honest. You're driving to the appointment, mentally role-playing…

S7E11 How to Train Your Homeowner (And Why They're Waiting For You to Lead)

Apr 17, 2026 29m Transcript

How many times have you presented options and gotten "Let me think about it"?Here's what's actually happening: They have no idea how to make this decision. They've bought HVAC once, maybe twice in…

S7E10 Digital Marketing Guys With Tool Belts: The AI Search Revolution No One's Talking About

Apr 10, 2026 1h 11m Transcript

This episode is different. Sam sits down with Kyle Sattler and Paul Olson from So Good Marketing—and these aren't your typical digital marketing guys. Paul started as a plumber cutting thread at 11…

S7E9 Warren Buffett Would Outsell You: The Credibility Principle

Apr 03, 2026 30m Transcript

Picture this: You're at the park on a perfect 75-degree day. An old guy sits next to you and starts rattling off investment advice. You're half-listening, being polite, but not really paying…

S7E8 Stop Saying "Only" and "Just": The Words That Kill Your Value

Mar 29, 2026 34m Transcript

"Stop Saying 'Only' and 'Just': The Words That Kill Your Value"When was the last time you heard a Mercedes commercial say, "It's only $95,000"? Or a Porsche salesperson tell you, "It's just…

S7E7 Show Your Work: Why The Right Answer Still Loses The Sale

Mar 14, 2026 30m Transcript

You just spent 45 minutes diagnosing the problem. You know exactly what's wrong. You're confident in your solution. And then they say, "Let me think about it." Or worse: "I want to get a second…

S7E6 They Already Said Yes: Understanding the Tipping Point

Mar 06, 2026 30m Transcript

If you've ever had a homeowner act standoffish or hover over you while you work—it's not about you. By the time you showed up, they already said yes.When that phone rings, it means they've hit an…

S7E5 Stop Fighting Objections: Build a System That Eliminates Them Before They Start

Feb 20, 2026 1h 5m Transcript

Stop Fighting Objections: Build a System That Eliminates Them Before They StartIf objections keep showing up at the end of your appointments, this episode will change the way you look at your entire…

S7E4 Isolate the Real It: The Diagnostic Approach to Closing More Sales

Feb 13, 2026 27m Transcript

"Isolate the Real It: The Diagnostic Approach to Closing More Sales"You didn't lose that sale because of price, product, or timing. You lost it because you never isolated the Real It—the actual thing…

S7E3 Mental Health, Masculinity, and Success: The Conversation Most Men Avoid | William Fruin

Feb 06, 2026 54m Transcript

Mental health isn’t separate from success — it quietly determines it.In this episode of the Close It Now Podcast, Sam Wakefield sits down with William Fruin, host of Normalizing Men’s Mental Health,…

S7E2 Sales Is You vs You: Why Most Techs & Salespeople Lose Before the Call Starts | Scott Sylvan Bell

Jan 30, 2026 1h 10m Transcript

Sales Is You vs You: Why Most Techs & Salespeople Lose Before the Call Starts | Scott Sylvan BellMost sales conversations are lost long before the technician or salesperson ever walks into the…

S7E1 Why Sales Feels Hard — And What No One Ever Taught You About It

Jan 23, 2026 37m Transcript

Why Sales Feels Hard — And What No One Ever Taught You About ItIf sales feels awkward, uncomfortable, or forced, there’s probably nothing wrong with you. In this episode, Sam Wakefield breaks down…

S6E83 How Damon Lilly Built a $2.2M HVAC Company in 12 Months

Jan 13, 2026 58m Transcript

Episode TitleHow Damon Lilly Built a $2.2M HVAC Company in 12 MonthsOpening HookWhat if the reason most HVAC companies struggle isn’t marketing, pricing, or competition — but how they’re built from…

S6E82 Sales 101 Ep 4: How to Present Price Without Pressure

Jan 07, 2026 29m Transcript

Sales 101: How to Present Price Without PressureOpening HookPrice isn’t what kills most sales. The moment after price does. In this episode, Sam Wakefield breaks down how to present options, talk…

S6E81 Sales 101 Ep 3: Why Price Isn’t the Real Reason People Don’t Buy

Dec 26, 2025 26m Transcript

Sales 101: Show You UnderstandPrice isn’t usually the real problem in sales. Most conversations stall because the homeowner doesn’t feel understood. In this episode, Sam Wakefield breaks down why…

Frequently Asked Questions

How many episodes does Sales Training. Close It Now! have?

Sales Training. Close It Now! has published 290 episodes since May 2019, covering topics in Business, Careers.

Is Sales Training. Close It Now! still active?

Sales Training. Close It Now! is currently highly active with new episodes weekly. Average episode length is 45m.

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