School Communications Scoop
Bonnie Leedy, CEO
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S9E10 Summer Website Tune-Up: 8 Ways to Improve Your School Site Before Fall
Does Your Website Need a Little R&R?Close your eyes (well, after reading this). Picture your school building—hallways freshly painted, classrooms sparkling, bulletin boards ready for fall. But…
S9E9 School Videos That Boost Enrollment
When families are exploring school options, they aren’t just scanning report cards or curriculum charts—they’re searching for connection. They want to see joy, safety, pride, learning, and community…
S9E8 The Psychology of School Branding: How Confirmation Bias Works in Your Favor
Have you ever walked into a school and instantly thought, ‘Wow, they really take pride in this place’ (just from the logo, colors, or displays)? That’s confirmation bias in action: you believe…
S9E7 AI Chatbots for School Websites
Picture this: It’s Sunday night. A new family just moved into your district, and mom is frantically Googling your school website looking for enrollment info. She scrolls, clicks, scrolls again,…
S9E6 Why Your School’s Logo and Mascot Matter More Than You Think!
When you think about your school logo design or mascot design, what comes to mind? Maybe it’s the fierce falcon on the gym wall, the smiling sun on your elementary letterhead, or the elegant crest on…
S9E5 What are the hidden costs of managing your school website in-house
Managing your school website in-house can seem like a cost-saving, straightforward approach at first—but lurking beneath the surface are several hidden costs that can quietly drain your resources,…
S9E4 How to Use AI to Write Social Media Posts - and still sound like a human
If writing school social media posts feels like one more thing on your already bonkers to-do list, we’ve got good news: AI is here to help you write like a pro, post like a boss, and maybe even…
S9E3 Measure, Pivot, and Shine: Making Social Media Work for Enrollment (Part 2)
So, you’ve got your school social media pages humming. You’re posting regularly, you’re sharing great photos, and your hashtag game is on point. First of all—high five. That alone puts you ahead of…
S9E2 Post Like a Pro: Keeping Your School’s Socials Fresh, Fun & Full of Fans (Part 1)
Let’s face it—there’s nothing sadder than a school Facebook page that hasn’t posted since the last solar eclipse. (Totality was great, but your social media presence shouldn’t be eclipsed too.) In…
S9E1 Make it Memorable: How schools can nail that first impression (and avoid the cringe)
You know that moment when someone walks into your school office, clicks onto your website, or calls for the very first time?That’s it. That’s your big moment. Your school’s first impression.It might…
S8E23 Launch Smart: How School Leaders Can Market a New Website Like a Pro
Congratulations! You’ve launched a sleek, redesigned website that showcases the heart and soul of your school or district. But guess what? The work isn’t over yet. Building awareness—and…
S8E22 Building a School Brand on Trust
Let’s be honest: the public isn’t exactly throwing a parade for the U.S. education system right now. While many parents trust their child’s individual school, the broader perception of K–12…
S8E21 Thriving as a School of Choice
Let’s be honest—education has changed. Big time.Gone are the days when families simply enrolled their children in the neighborhood school by default. Today, parents are exploring options, doing their…
S8E20 From Click to Classroom: the Well-Managed Website
When a family starts shopping for a new school, their first “campus tour” almost always happens online. Long before they shake hands with your principal or see a classroom in action, parents are…
S8E19 Picture This! School Website Photos, Part 2
This article is a continuation from School Website Photography, Part 1, which was to help you capture, curate, and use real school website photos to advance enrollment, retention, and community…
S8E18 Picture This! School Website Photography that Engages, Part 1
Picture the last time you scrolled a website on your phone. Did you read the paragraphs first—or did the images tell you, in a heartbeat, whether you were in the right place? Parents judge a school…
S8E17 School Customer Service Training, Part 3
If Parts 1 and 2 explained what terrific service looks like, Part 3 shows how to teach it, practice it, and keep it pulsing through your halls long after the kick-off workshop. Because the best…
S8E16 School Customer Service Training, Part 2
Great school customer service training doesn’t stop at catchy greetings and mission statements. Today, we’re sharpening the tools that turn everyday conversations into relationship-building…
S8E15 School Customer Service Training, Part 1
Parents, students, staff, and community partners judge your school long before anyone sets foot on campus. A snappy email reply, a friendly “How can I help?” at the front desk, or a quick website…
S8E14 Why Your School Website Needs an AI Chatbot
In the world of education, communication is everything. Whether it’s a parent checking on enrollment requirements, a student looking for the bell schedule, or a teacher needing quick access to a…
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School Communications Scoop has published 172 episodes since May 2019, covering topics in Business, Education.
School Communications Scoop is currently highly active with new episodes every 2 weeks. Average episode length is 11m.
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