SCRATCH TRACK: Build a Fearless Music Career
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S2 Shares ≠ Fans
For months now, everyone has been sharing this performance by Angine de Poitrine. And honestly? I get it. It’s strange, impressive, memorable, and impossible to ignore. But the music marketing…
S2 More Tools, Less Control? The New Music Industry Reality
The music industry is shifting fast — but are these changes actually helping independent artists? In this episode of Scratch Track: Reality Check, we break down the latest headlines shaping the…
S2 The label promo trick that made me sick...
There’s a promo tactic floating around right now that promises buzz, engagement, and momentum. It’s called astroturfing. Fake fan accounts. Manufactured hype. Staged controversy. And while it might…
S2 Stop Wasting Plays: Link Your Own Song on Reels, Shorts & TikTok
I see it almost every day — musicians accidentally posting their own songs as “Original Audio” on TikTok, Reels, and YouTube Shorts. It seems harmless enough. But it means your videos aren’t…
S2 Reality Check: Buzzworthy or B&ll$h!t?
Is music distribution about to change... again? Is Spotify really on life support?And who is SXSW even for anymore? Welcome to the first edition of Reality Check, a new Scratch Track series where we…
S2 Most Musicians Avoid This Question (And It Shows)
Most musicians spend endless time worrying about tactics. Should you run ads? Post more on TikTok? Release singles instead of albums? But there’s a deeper question most artists quietly avoid. Not…
S2 3 Lies Middle-Aged Musicians Keep Buying
There are three lies that keep showing up for musicians who are 35+. The first lie says there’s a universal marketing strategy that works for everyone… if you just find the right expert, the right…
S2 What matters most? (Truth Before Tactics)
Season 2 of Scratch Track is all about making a simple but dramatic shift in your music career — unearthing your core TRUTH before you decide on specific promotion tactics. That's the theme: Truth…
S1 Before You Try Another AI Tool…
AI promises to save musicians time — but at what cost? In this episode, we look at the anxiety buried inside each AI opportunity, and how to tell which AI tools will serve your artistry, and which…
S1 Who Actually Pays Musicians the Most (and Least)?
All streaming platforms pay crap. But some crap is crappier than other crap. In this episode, I break down how much Spotify, Apple Music, YouTube, and other streaming services actually pay "per…
S1 8 Smarter Ways to Link People to Your Music (Because You’re Wasting Clicks in the Attention Economy)
Every time a fan clicks something, your link shouldn’t just suggest a destination — it should open a world. Great links build loyalty. Lesser links risk losing attention — sometimes for a moment,…
S1 The Ugly Truth About Music Distribution (And How to Protect Your Music)
Music distribution was supposed to be the great equalizer. Instead, it’s become a source of headaches, hidden fees, broken promises, and disappearing songs. Indie artists are asking: is the system…
S1 Spotify Deep Links: Get More Plays from Playlists
If you’re sharing "plain" Spotify track links, you’re losing streams. A Spotify deep link is the smarter way to promote your music: it lets you flex your playlist placements and boost plays for your…
S1 What the Hell Do I Even Write About (When Nothing's Happening)?
You stare at a blank screen. The cursor blinks. You know you should email your fans… but what the hell do you even write about when you don’t have a new song, tour, or video? That’s exactly what…
S1 Before & After: How to Fix Your Music Emails
Let's put two real artist newsletters under the microscope for a “music email makeover.” With just a few simple tweaks, these emails could’ve gone from forgettable to fan-building…
S1 The Secret to Emails That Don’t Suck (and Get Fans to Act)
Your emails shouldn’t read like random diary entries you toss into the void. They also shouldn't read like the front page of a newspaper. They should feel like treasure maps—leading your fans step by…
S1 Get Your Fans Off Instagram (For Real) 🔥
Relying on Instagram likes and algorithm roulette isn’t a music career strategy — it’s a trap. In this episode, we’ll show you how to move your fans off social and onto an email list you actually…
S1 The Most Underrated Tool in Music Marketing
You’re sitting on a marketing goldmine — and you’re probably ignoring it. While social media dangles likes and algorithmic reach, this tool quietly outperforms it… by a lot. In this episode, I’ll…
S1 The Hard Truth About Spotify
Is Spotify the villain indie musicians think it is — or just an easy scapegoat? In this episode of Scratch Track, we break down the real story behind Spotify's controversial royalty model, its…
S1 What if they HATE my song?
You pour your heart into a song, feel that fleeting pride... then doubt sneaks in: What if people hate it? What if you look like a fraud? This episode is about wrestling your creative fear to the…
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SCRATCH TRACK: Build a Fearless Music Career has published 23 episodes since July 2025, covering topics in Business, Entrepreneurship.
SCRATCH TRACK: Build a Fearless Music Career is currently moderate with new episodes weekly. Average episode length is 16m.
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