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Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.
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Recent Episodes
S1E20 How Google Search Profiles Are Redefining Brand Entities
Google Search profiles just made brand identity a ranking layer. Learn why entity authority now beats page optimization, and how to engineer trust before AI search leaves you behind.
S1E19 The Intent Compression Era Is Here
What if the biggest shift in search is not where people click, but whether intent still predicts behavior at all? AI Overviews have turned the results page from a launchpad into a destination,…
S1E18 Front Door to Search
Google's biggest Search update in 25 years isn't AI Mode. It's the new Intelligent Search box that reshapes the customer journey before users hit enter. We unpack why this is a structural shift for…
S1E17 Mine Your Experts
If Google or ChatGPT searched your category today for expert advice, would it find actual experts attached to your brand, or just polished copy? That question is reshaping how marketing leaders…
S1E16 Portability Is the Metric Search Leaders Need Now
Most teams measure AI visibility as one blended score. New data across 3.7 million citations from ChatGPT, Perplexity, and Google AI Overviews shows why that's a problem: only 2.37% of cited URLs…
S1E15 When AI Can't Tell You Apart from Your Competitors
Your brand might be ranking just fine and still vanishing from the AI answers that drive pipeline. We unpack cluster collision, the moment LLMs decide your messaging sounds too much like your…
S1E14 Search Volume Is Dying
Between 65% and 85% of what buyers now ask AI has no matching keyword in traditional databases. If your strategy still starts with keyword reports, you are using a shrinking map to describe a growing…
S1E13 The Agentic Web Is Coming for Your Marketing Stack
If your brand is ready for AI answers but not AI actions, you're already behind. Most marketing leaders are still thinking about AI as a smarter search engine. But the real shift is bigger: AI isn't…
S1E12 Google Agent Is Here
What happens when search stops sending visitors and starts completing tasks instead? Google just introduced Google Agent, a new user agent built for AI systems that can browse, interpret, and act on…
S1E11 Server Logs Are the New Search Data
Your analytics aren't showing you what AI is actually doing on your site, and that blind spot has real business consequences. This episode breaks down the growing gap between AI crawler ingestion and…
S1E10 The Ask Maps Era Is Here
Google Maps just got a conversational AI layer and it changes the game for local search. This episode breaks down Ask Maps, Google's new Gemini-powered discovery feature, and what it means for…
S1E9 TikTok Is the New Search Engine
Your SEO strategy has a blind spot, and it's costing you consideration share before Google ever enters the picture.TikTok has quietly become one of the most powerful discovery layers in digital…
S1E8 Content Formats That Win LLM Citations
The search funnel isn't just shrinking. It's collapsing into a single conversation. A buyer asks an AI to compare options, surface deal breakers, and reduce risk and the model returns an answer that…
S1E7 Authority Lives on LinkedIn
LinkedIn just became one of the most important search channels in B2B marketing. Most teams are still using it like it's 2019.While traditional SEO gets squeezed by AI Overviews and zero-click…
S1E2 AI Search Is Being Measured Wrong
Everyone's tracking AI search. Almost no one is tracking it correctly.As AI platforms like ChatGPT, Google AI, Claude, and Grok take over how people discover and evaluate brands, marketing teams are…
S1E6 Stop Treating YouTube Like Social
While everyone's debating what AI is doing to Google, a different search engine is quietly becoming one of the most valuable organic channels in digital marketing.YouTube processes over 3.5 billion…
S1E4 AI Is Driving Revenue. You’re Not Seeing It.
Your leads are coming from AI. Your attribution model has no idea.As more consumers turn to ChatGPT, Google AI, and other large language models to research products and make decisions, a growing…
S1E5 AI Search Is Reshaping Revenue
The traffic numbers look fine. The revenue story is more complicated.AI-powered search is no longer coming, it's already reshaping how users find information, evaluate brands, and decide what to buy.…
S1E3 Prune the Dead Weight
More content isn't always better. Sometimes it's the problem.Most websites grow the same way pages get published to meet immediate needs, then never touched again. Blog posts drift. Landing pages go…
S1E1 Inside Google's Plan to Replace Your Website With AI
Google just got a patent that should terrify every marketer.It describes a system where Google uses your product data, your brand assets, and your conversion metrics to build its own landing pages…
Frequently Asked Questions
Search as a Channel has published 20 episodes since February 2026, covering topics in Business, Marketing.
Search as a Channel is currently highly active with new episodes weekly. Average episode length is 19m.
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