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About This Podcast
Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.
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Recent Episodes
S1E8 Content Formats That Win LLM Citations
The search funnel isn't just shrinking. It's collapsing into a single conversation. A buyer asks an AI to compare options, surface deal breakers, and reduce risk and the model returns an answer that…
S1E5 AI Search Is Reshaping Revenue
The traffic numbers look fine. The revenue story is more complicated.AI-powered search is no longer coming, it's already reshaping how users find information, evaluate brands, and decide what to buy.…
S1E3 Prune the Dead Weight
More content isn't always better. Sometimes it's the problem.Most websites grow the same way pages get published to meet immediate needs, then never touched again. Blog posts drift. Landing pages go…
S1E7 Authority Lives on LinkedIn
LinkedIn just became one of the most important search channels in B2B marketing. Most teams are still using it like it's 2019.While traditional SEO gets squeezed by AI Overviews and zero-click…
S1E6 Stop Treating YouTube Like Social
While everyone's debating what AI is doing to Google, a different search engine is quietly becoming one of the most valuable organic channels in digital marketing.YouTube processes over 3.5 billion…
S1E4 AI Is Driving Revenue. You’re Not Seeing It.
Your leads are coming from AI. Your attribution model has no idea.As more consumers turn to ChatGPT, Google AI, and other large language models to research products and make decisions, a growing…
S1E2 AI Search Is Being Measured Wrong
Everyone's tracking AI search. Almost no one is tracking it correctly.As AI platforms like ChatGPT, Google AI, Claude, and Grok take over how people discover and evaluate brands, marketing teams are…
S1E1 Inside Google's Plan to Replace Your Website With AI
Google just got a patent that should terrify every marketer.It describes a system where Google uses your product data, your brand assets, and your conversion metrics to build its own landing pages…
Frequently Asked Questions
Search as a Channel has published 8 episodes since February 2026, covering topics in Business, Marketing.
Search as a Channel is currently highly active with new episodes hourly. Average episode length is 18m.
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