Episodes 29
Avg. Duration 43m
Activity Highly Active
Since Nov 2025
Latest Episode Jun 2026

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Schedule
Weekly
Format
Episodic
Consistency
100%
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api.riverside.fm

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About This Podcast

#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.

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Recent Episodes

S1E29 Salomé Thériault on Authenticity, AI and the Content Machine World

Jun 01, 2026 42m Transcript

Salomé Thériault never planned on working in social media.After building a career in the fashion industry, working with global retailers and living in China, a chance return home during COVID led her…

S1E28 Rachael Webb on the Psychology Behind Great Marketing

May 25, 2026 44m Transcript

This week on #seen, Lach sits down with Rachael Webb from Sticki and DataSauce for a conversation on creator partnerships, internet culture, human behaviour and why the best marketing rarely follows…

S1E27 Maddi Daffara on Staying Real on the Internet

May 18, 2026 30m Transcript

Everyone wants to grow online. Very few people talk honestly about what it does to your brain.This week on #seen, Lach sits down with Madeline Daffara for a super honest conversation about content…

S1E26 Canva's Jack Delaney on Creativity, Discipline and Internet Brainrot

May 11, 2026 43m Transcript

Everyone wants the shortcut.Nobody wants to do the boring work.This episode with Jack Delaney goes deep into the overlap between elite sport, creativity, discipline, and why most people are chasing…

S1E25 Most Brands Aren’t Bad, They’re Just Forgettable

May 04, 2026 9m Transcript

If your content looks perfect but no one cares, this is why.Bit of a different episode this week.Lach jumps in solo for a quick, no-BS breakdown of what’s actually happening across social right…

S1E24 Kelsey Denouden and the Future of Human Marketing

Apr 27, 2026 38m Transcript

Most brands don’t have a content problem. They have a trust problem.This week on #seen, Lach is joined by Kelsey Denouden, founder of Have and Hold Marketing.They chat about her unconventional path…

S1E23 How Jacob Gaynor Made AFL Content Feel Human Again

Apr 20, 2026 42m Transcript

Most sports content looks good.Very little of it actually makes you feel anything.In this episode, Lach sits down with Jacob Gaynor — one of the minds behind the shift in how AFL clubs show up…

S1E22 The Real LinkedIn Playbook with Robin O Connell

Apr 13, 2026 42m Transcript

Most LinkedIn content is trying to sound professional… and that’s exactly why it doesn’t work.In this episode, Lachlan sits down with Robin O Connell, a long-time LinkedIn leader who’s spent over a…

S1E21 Larissa Andrianakos on the Psychology Behind Content That Actually Works

Apr 06, 2026 42m Transcript

Most people aren’t bad at social… they’re just overthinking it.In this episode, I sit down with Larissa Andrianakos (Senior Social Creative at Ogilvy) to unpack what actually makes content work right…

S20E1 Medya Gungor on Why Most Brand Content Still Feels Forced

Mar 30, 2026 40m Transcript

Most brands are still trying to win attention with content that feels safe, polished, and instantly forgettable.This week, Lach is joined by Medya Gungor from Zeno London to chat about what actually…

S1E19 Lauren Meisner: The Playbook for Winning in Internet Culture

Mar 23, 2026 41m Transcript

Being “chronically online” might be the most valuable skill right now.Lauren Meisner, founder of Centennial World, has built a media brand off the back of internet culture, creators, and…

S1E18 Shelley Strater on why most brands are measuring social media completely wrong

Mar 16, 2026 46m Transcript

Most brands think social media success means more followers and more views.Shelley Strater says that’s completely wrong.Shelley has spent 15+ years working across social media, digital marketing and…

S1E17 Chris Mansour: The 17-year-old who beat the algorithm

Mar 09, 2026 40m Transcript

A 17-year-old dropped out of school, picked up a camera, and accidentally learned more about the internet than most marketing teams.In this episode of #seen, Lach Bradford sits down with Chris…

S1E16 Maddie King on taste, trauma & taking big swings

Mar 02, 2026 34m

She tore both ACLs, lost her dad, battled cancer — and still built one of the sharpest marketing brains in the game.This week on the pod, Lach sits down with Maddie King — product marketer at Canva,…

S1E15 The truth about social media in 2026 with Matt Navarra

Feb 23, 2026 40m

Social media isn’t burning you out, your workflow might be.In this episode, Lach sits down with Matt Navarra — social strategist, consultant, media commentator, and author of the Geekout newsletter —…

S1E14 Rich Henson on turning customer chaos into product clarity

Feb 16, 2026 52m

Ideas are infinite now. Execution is the real bottleneck.In this episode, Lach sits down with Rich Henson, Product Manager at Sked Social, to unpack what actually happens between customer feedback…

S1E13 How brands earn culture (not borrow it), with Cal Ritchie

Feb 09, 2026 49m

Most brands don’t need better content. They need better community instincts.In this episode of Seen, Lach sits down with social strategist Cal Ritchie from Iris Worldwide to unpack what actually…

S1E12 Gen Fricker on creativity, burnout, and trusting the process

Feb 02, 2026 50m

You don’t need a hot take on everything, and forcing one might be what’s burning you out.In this episode, Lach Bradford sits down with Gen Fricker to talk about creativity in the internet age,…

S1E11 Kriti Gupta on living online without losing your mind

Jan 26, 2026 42m

Social media didn’t just change how we post, it changed how we think, rest, work, and connect.In this episode, Lach Bradford sits down with Kriti Gupta to unpack what it really means to live online.…

S1E10 The anti marketing playbook with Lena Tuck

Jan 19, 2026 44m

Social media doesn’t need more trends.It needs better taste, conviction, and people who actually understand the feed.In this episode of #seen, host Lach Bradford is joined by Lena Tuck — a freelance…

Frequently Asked Questions

How many episodes does #seen have?

#seen has published 29 episodes since November 2025, covering topics in Business, Marketing.

Is #seen still active?

#seen is currently highly active with new episodes weekly. Average episode length is 43m.

How do I contact #seen for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for #seen, including email and social media links.

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