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Recent Episodes
S1E29 Salomé Thériault on Authenticity, AI and the Content Machine World
Salomé Thériault never planned on working in social media.After building a career in the fashion industry, working with global retailers and living in China, a chance return home during COVID led her…
S1E28 Rachael Webb on the Psychology Behind Great Marketing
This week on #seen, Lach sits down with Rachael Webb from Sticki and DataSauce for a conversation on creator partnerships, internet culture, human behaviour and why the best marketing rarely follows…
S1E27 Maddi Daffara on Staying Real on the Internet
Everyone wants to grow online. Very few people talk honestly about what it does to your brain.This week on #seen, Lach sits down with Madeline Daffara for a super honest conversation about content…
S1E26 Canva's Jack Delaney on Creativity, Discipline and Internet Brainrot
Everyone wants the shortcut.Nobody wants to do the boring work.This episode with Jack Delaney goes deep into the overlap between elite sport, creativity, discipline, and why most people are chasing…
S1E25 Most Brands Aren’t Bad, They’re Just Forgettable
If your content looks perfect but no one cares, this is why.Bit of a different episode this week.Lach jumps in solo for a quick, no-BS breakdown of what’s actually happening across social right…
S1E24 Kelsey Denouden and the Future of Human Marketing
Most brands don’t have a content problem. They have a trust problem.This week on #seen, Lach is joined by Kelsey Denouden, founder of Have and Hold Marketing.They chat about her unconventional path…
S1E23 How Jacob Gaynor Made AFL Content Feel Human Again
Most sports content looks good.Very little of it actually makes you feel anything.In this episode, Lach sits down with Jacob Gaynor — one of the minds behind the shift in how AFL clubs show up…
S1E22 The Real LinkedIn Playbook with Robin O Connell
Most LinkedIn content is trying to sound professional… and that’s exactly why it doesn’t work.In this episode, Lachlan sits down with Robin O Connell, a long-time LinkedIn leader who’s spent over a…
S1E21 Larissa Andrianakos on the Psychology Behind Content That Actually Works
Most people aren’t bad at social… they’re just overthinking it.In this episode, I sit down with Larissa Andrianakos (Senior Social Creative at Ogilvy) to unpack what actually makes content work right…
S20E1 Medya Gungor on Why Most Brand Content Still Feels Forced
Most brands are still trying to win attention with content that feels safe, polished, and instantly forgettable.This week, Lach is joined by Medya Gungor from Zeno London to chat about what actually…
S1E19 Lauren Meisner: The Playbook for Winning in Internet Culture
Being “chronically online” might be the most valuable skill right now.Lauren Meisner, founder of Centennial World, has built a media brand off the back of internet culture, creators, and…
S1E18 Shelley Strater on why most brands are measuring social media completely wrong
Most brands think social media success means more followers and more views.Shelley Strater says that’s completely wrong.Shelley has spent 15+ years working across social media, digital marketing and…
S1E17 Chris Mansour: The 17-year-old who beat the algorithm
A 17-year-old dropped out of school, picked up a camera, and accidentally learned more about the internet than most marketing teams.In this episode of #seen, Lach Bradford sits down with Chris…
S1E16 Maddie King on taste, trauma & taking big swings
She tore both ACLs, lost her dad, battled cancer — and still built one of the sharpest marketing brains in the game.This week on the pod, Lach sits down with Maddie King — product marketer at Canva,…
S1E15 The truth about social media in 2026 with Matt Navarra
Social media isn’t burning you out, your workflow might be.In this episode, Lach sits down with Matt Navarra — social strategist, consultant, media commentator, and author of the Geekout newsletter —…
S1E14 Rich Henson on turning customer chaos into product clarity
Ideas are infinite now. Execution is the real bottleneck.In this episode, Lach sits down with Rich Henson, Product Manager at Sked Social, to unpack what actually happens between customer feedback…
S1E13 How brands earn culture (not borrow it), with Cal Ritchie
Most brands don’t need better content. They need better community instincts.In this episode of Seen, Lach sits down with social strategist Cal Ritchie from Iris Worldwide to unpack what actually…
S1E12 Gen Fricker on creativity, burnout, and trusting the process
You don’t need a hot take on everything, and forcing one might be what’s burning you out.In this episode, Lach Bradford sits down with Gen Fricker to talk about creativity in the internet age,…
S1E11 Kriti Gupta on living online without losing your mind
Social media didn’t just change how we post, it changed how we think, rest, work, and connect.In this episode, Lach Bradford sits down with Kriti Gupta to unpack what it really means to live online.…
S1E10 The anti marketing playbook with Lena Tuck
Social media doesn’t need more trends.It needs better taste, conviction, and people who actually understand the feed.In this episode of #seen, host Lach Bradford is joined by Lena Tuck — a freelance…
Frequently Asked Questions
#seen has published 29 episodes since November 2025, covering topics in Business, Marketing.
#seen is currently highly active with new episodes weekly. Average episode length is 43m.
Sign up on Grep.FM to access contact details for #seen, including email and social media links.
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