Selling In The Motor Trade
Simon Bowkett
Business Snapshot
Partnership Signals
Episodes appear to feature guests
7 recent episodes with transcripts
280 episodes for longitudinal research
Content Profile
Content Positioning
Recent Content Cues
Recent Episodes
S23E10 The General Manager Who Could Not Find His Own Parts Department
Here is a question worth sitting with. When you walk into your own business, does everyone know who you are? Graeme from Eden Motor Group once acquired a large Ford dealership and asked the general…
S27E9 96 Chinese Car Brands Coming. Eden's CEO on How to Decide Which Ones Are Worth Your Time
The UK has made itself the most attractive market in Europe for Chinese car manufacturers, and most dealers have not fully thought through what that means yet. Graeme, CEO of Eden Motor Group, has.…
S27E8 Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail Graeme Potts of Eden Automotive on Numbers, Culture and 40 Years in Motor Retail
Graeme Potts has run motor retail at every level worth running. He joined Sir Peter Vardy in 1983 when Reg Vardy was three dealerships, and was still there when it had grown to 85 and was turning…
S27E7 Why 'How Are You Funding the Car?' Is the Wrong Question
Customers say cash for a reason. It is not usually because they are cash buyers. It is because they have been conditioned from the day, they first paid a plumber to believe that saying cash gets them…
S27E6 The One Question That Sells GAP at Pickup, Every Time
Most salespeople ask about GAP insurance once, get a no, and move on. This episode is about what happens when you go back. Simon runs through a single sweep-up technique, one cheeky question asked at…
S27E5 The One Thing in Your Dealership AI Will Never Replace
AI is not magic. It is not going to replace your sales team. And it is almost certainly not going to save a broken process. What it will do, if you use it properly, is give your people time back,…
S27E4 Your AI Prompts Are Lazy. Here Is How to Fix That
Most dealers are using AI like a glorified Google search. Type something in, get something back, move on. That is not wrong exactly, but it is leaving a lot on the table. Brent Wees and Will…
S27E3 Why Retail Down Wins: The Former Voice of CAP on How Dealers Should Be Valuing Stock
Most dealers are still valuing used cars the way they did ten years ago. Buy it at auction, add a margin, put it on the forecourt and hope the price holds. That approach does not work in a market…
S27E2 The PCP Timebomb in Chinese Brands: Former CAP HPI Director on What Is Coming for Used Car Values
There is a number that should get every used car manager's attention. The OMODA J5 7 was the biggest selling car in March. The deal was around £299 down, £299 a month. That is an extraordinary amount…
S27E1 The Central London Dealer Who Can't Sell EVs, No Matter How He Prices Them
You'd back central London as prime EV territory. Josh Apps from V12 can't move them. He'll sell a red-on-red Range Rover faster than a well-specced Tesla every time. That counterintuitive reality is…
S26E10 Josh Apps, Founder of V12 Automobil | From Pro Football to Selling £1.5m Cars in Central London
What happens when a former professional footballer and football agent walks into the motor trade… and decides to build a dealership with "more care, more style, and a lot less ego"? In this episode,…
S26E9 Ali Reda, 100-Car-a-Month Salesman | Stop Waiting for Walk-Ins - Build a "Business Within the Dealership"
Most salespeople wait for the dealership to hand them customers… then wonder why they're stuck at "average". In this episode, I'm joined by Ali Reda, one of the highest-volume salespeople I've ever…
S26E8 Ali Reda, Record-Breaking Car Salesperson | 1582 Cars In 12 Months - "If You're Exceptional, You Get Exceptions"
Ali Reda is the car salesperson who sold 1,582 cars in 12 months, hit 32 cars in a day (twice), and talks through the exact model behind it, without living at the dealership. He works Monday-Friday,…
S26E7 Neil Carrahar, Operations Director | Why Top Salespeople Fail as Managers (and How to Fix It)
Most dealerships still do the same thing. They take the top salesperson, give them a title, and hope they become a great leader. In this episode, I'm joined by Neil Carrahar to talk about why that…
S26E6 How Do I Get Into the 200 Club? The Mindset That Creates 200-Car Salespeople
In this episode, I'm joined by Neil Carrahar to talk about the bit most dealerships get wrong: motivation and mindset. Neil shares a real story from a sales training program, where a new starter put…
S26E5 OKRs | Why Your Team "Didn't Do It" (And How to Fix It)
You've told the team what needs doing. You check in later. Nothing's happened. Your blood boils… then you realise you might not have been clear enough in the first place. In this episode, I'm joined…
S26E4 Neil Carrahar, Operations Director at Symco Training | High standards on a Tuesday afternoon (Part 2)
Neil Carrahar is back for Part 2. This one goes deeper on what high standards actually look like in practice, especially on the "nothing special happening" days that quietly define your dealership.…
S26E3 Neil Carrahar, Operations Director at Symco Training | What good dealerships do when no one's watching
I'm joined by Neil Carrahar, Operations Director at Symco Training. This is a straight talk episode about standards, culture, and the day-to-day operational stuff that drives results in a dealership.…
S26E2 Jason Cranswick, Ex Dealer Principal | 3 Books That Will Make Your Dealership Better in 2026
This one's another Book Club episode with Jason Cranswick, talking about the books that actually change how you think (and how you run a dealership). We recover The Chimp Paradox (Steve Peters) and…
S26E1 Jason Cranswick, Executive Coach | Why the Best Dealer Leaders Stop "Doing" and Start Coaching
Jason Cranswick is back on the pod. Last time we spoke it was book club stuff, but a lot's changed since then. Jason stepped out of his C-suite role and now runs Cranswick Consulting, working as an…
Publishing Analytics
Ecosystem Signals
Podcasting 2.0 Features
Research Links
Similar Podcasts
Financial Feminist
Her First $100K
328 episodes
The Game with Alex Hormozi
Alex Hormozi
1,069 episodes
The Caregiver's Journey
Sue Ryan and Nancy Treaster
65 episodes
Your Money Guide on the Side
Tyler Gardner
71 episodes
Real Estate Rookie
BiggerPockets
739 episodes
The Side Hustle Show
Nick Loper of Side Hustle Nation | YAP Media
737 episodes