Selling the Cloud
Mark Petruzzi, KK Anderson, Paul Melchiorre
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About This Podcast
Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.
Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.
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Recent Episodes
Ep. 116 – Escaping the Crisis of Sameness in Modern Sales with Doug Landis – Part 1
In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson sit down with Doug Landis, Co-Founder of StoryPath.ai and host of Sales Stories, to unpack how AI is reshaping the buyer seller…
Ep. 115 - Building Repeatable Sales Success in Enterprise B2B with Glenn Poulos - Part 2
In Part 2 of this conversation on Selling the Cloud, Glenn Poulos dives deep into what it really takes to scale a distribution business from startup to successful exit. From growing Gap Wireless from…
Ep. 114 - Building Repeatable Sales Success in Enterprise B2B with Glenn Poulos - Part 1
In this episode of Selling the Cloud, Glenn Poulos joins Mark and KK Anderson to break down what truly drives success in complex enterprise B2B sales. With over 40 years of experience selling…
Ep. 113 – From CRO to CEO: What Boards Really Look for in Sales Leaders with Jason Baumgarten - Part 2
In Part 2 of this Selling the Cloud conversation, Mark Petruzzi and KK Anderson continue their discussion with Jason Baumgarten, diving deeper into how boards think, govern, and evaluate senior sales…
Ep. 112 – From CRO to CEO: What Boards Really Look for in Sales Leaders with Jason Baumgarten - Part 1
In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson are joined by Jason Baumgarten, Global Head of the CEO and Board Practice at Spencer Stuart, to unpack what truly separates sales…
Ep. 111 – Building AI Fluency, Trust, and Modern Sales Leadership with Cherilynn Castleman - Part 2
In Part 2 of this Selling the Cloud conversation, Cherilynn Castleman joins Mark and KK Anderson to unpack what strong CRO leadership looks like in a time of rapid AI adoption and constant…
Ep. 110 – Building AI Fluency, Trust, and Modern Sales Leadership with Cherilynn Castleman – Part 1
In this episode of Selling the Cloud, Cherilynn Castleman, enterprise sales leader turned strategic coach and Harvard instructor, joins Mark Petruzzi and KK Anderson to break down what AI fluency…
Ep. 109 - Scaling the Right Way: Product Market Fit, Retention, and Go to Market Readiness with Mark Roberge - Part 2
In Part 2 of this Selling the Cloud conversation, Mark Roberge joins KK Anderson and Mark Petruzzi to go deeper into what happens after product market fit is achieved and why going too fast too early…
Ep. 108 - Scaling the Right Way: Product Market Fit, Retention, and Go to Market Readiness with Mark Roberge - Part 1
In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson sit down with Mark Roberge, founding CRO at HubSpot and author of The Sales Acceleration Formula, to unpack why most companies…
Ep. 107 - Building Revenue Teams That Thrive in the Age of AI with Amy Weber - Part 2
In Part 2 of this Selling the Cloud conversation, Amy Weber joins KK Anderson and Mark Petruzzi to go deeper into how modern revenue leaders should think about AI, outreach, hiring, and coaching. Amy…
Ep. 106 - Building Revenue Teams That Thrive in the Age of AI with Amy Weber - Part 1
In this episode of Selling the Cloud, Mark and KK sit down with Amy Weber, founder of Vetta Sales Consulting and strategic advisor to GrowthStage and Enterprise revenue teams. Amy specializes in…
Ep. 105 - Turning Personal Networks Into Pipeline: Inside the Relationship Intelligence Era with Drew Sechrist - Part 2
In this episode of Selling the Cloud, Drew Sechrist, CEO and co-founder of Connect the Dots and longtime Salesforce veteran, joins Mark Petruzzi and KK Anderson to unpack what it really means to…
Ep. 104 - Turning Personal Networks Into Pipeline: Inside the Relationship Intelligence Era with Drew Sechrist - Part 1
In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson sit down with Drew Sechrist, CEO and co founder of Connect The Dots and longtime Salesforce veteran, to unpack why traditional ABM…
Ep. 103 - Operationalizing Process and AI for Real Sales Impact with Paul Fuller - Part 2
In this episode of Selling the Cloud, Paul Fuller, Chief Revenue Officer at Membrain, joins KK Anderson and Mark Petruzzi for a compelling conversation on how modern sales leaders can use AI to coach…
Ep. 102 - Operationalizing Process and AI for Real Sales Impact with Paul Fuller – Part 1
In this episode of Selling the Cloud, Paul Fuller, Chief Revenue Officer at Membrane, joins KK Anderson and Mark Petruzzi to reframe how revenue teams win in complex, multi-stakeholder deals. Paul…
Ep. 101 – Unlocking AI’s Potential: Mastering the Art of Smarter Questions (Webinar Replay)
In this replay of Mastering Sales with AI, AGS Co-Founder Mark Petruzzi is joined by KK Anderson and Scott Stollwerk, Chief Sales Officer at Pest Share, together with Gabriella Koenig of…
Ep. 100 – Leading and Scaling Revenue Organizations When the Old Playbook Is Obsolete - Part 2
In Part 2 of our conversation with Neil Graham, Chief Revenue Officer at Disqo, we dive deeper into how modern CROs must rethink their org design, marketing execution, and AI integration strategies…
Ep. 99 – Leading and Scaling Revenue Organizations When the Old Playbook Is Obsolete - Part 1
In this episode of Selling the Cloud, we’re joined by Neil Graham, Chief Revenue Officer at Disqo and a seasoned revenue leader whose career spans Salesforce, Siebel, Jive, and Telem. Neil shares a…
Ep. 98 – Driving Symbiotic Outcomes in High-Stakes Sales with Josh Hoffman – Part 2
In Part 2 of our conversation with Josh Hoffman, we explore the leadership mindset required to thrive in moments of high-pressure change, like mergers, long enterprise cycles, and AI-driven…
Ep. 97 – Driving Symbiotic Outcomes in High-Stakes Sales with Josh Hoffman - Part 1
In this episode of Selling the Cloud, we sit down with Josh Hoffman, a seasoned go-to-market leader who has guided sales transformations at Dell, Avaya, Poly, Datto, and now ControlCase. Known for…
Frequently Asked Questions
Selling the Cloud has published 116 episodes since February 2021, covering topics in Business, Management.
Selling the Cloud is currently highly active with new episodes weekly. Average episode length is 27m.
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