Selling the Couch
Melvin Varghese, PhD
Publishing Details
About This Podcast
Podcasting 2.0 Features
Social Media
Explore Statistics
Recent Episodes
ENCORE: The Process of Creating and Marketing Your Product Using the Feelings Wheel
In today's encore, we're tapping into creative thinking. How are you at thinking outside the box? This episode is perfect for everyone who has thought about creating, marketing, and selling a…
ENCORE: The Power of Depth Over Scale
Today's encore is on the 400th episode of Selling the Couch! It was truly surreal to think back to 2015 and the show’s humble beginnings; reaching this milestone is beyond anything I ever dreamed of…
423: Why Google Is Done With Your Reels (And What Smart Therapists Are Creating Instead)
Are therapists focusing on the wrong kind of content in the age of AI?In this episode, Mel explores one of the biggest shifts happening online right now: why Google and AI-powered search are quietly…
422: What Happens to Your Clients If Something Happens to You?
What happens to your private practice if you suddenly become incapacitated… or pass away?It’s a difficult question, and one most therapists never want to think about.But in this deeply practical and…
421: A Quick Clinical + Life Update
In this deeply personal episode, Mel shares an honest update on a new chapter he’s building: one that sits at the intersection of psychology, nervous system regulation, golf, performance under…
420: How A Therapist's Website Shapes A Client's First Impression
Do therapist websites still matter in the age of AI? With platforms like ChatGPT, Claude, Google AI Search, social media, and online directories changing how people search for support, many…
419: Why Smart, Thoughtful Professionals Are Pulling Back From Social Media
Are therapists quietly leaving social media… on purpose?In today’s episode, we explore a growing shift: not burnout, but intentional withdrawal from platforms that promise connection... but often…
418: Human-Centric Marketing: Choosing Connection Over Algorithms
What does it actually look like to market your work… without losing your humanity?In today’s episode of Selling the Couch, I’m joined by Shayna Vance Roman to explore a powerful and often overlooked…
417: Is Ai Killing Our Ability To Protect Time?
Is AI actually giving us more freedom… or just more to do?In this episode, I reflect on something I’ve been noticing lately, both in my own life and in conversations with other business owners:Even…
416: Is Blogging Still Worth It In The AI Age?
If you’ve been told to “just start a blog” to grow your private practice and be seen online, but you’re now wondering if AI has made that advice outdated... this episode is for you.In this…
415: What Actually Drives Podcast Downloads Based on Real Data
After 11 years, 400+ episodes, and nearly 2 million downloads, I thought I understood what drives podcast growth.Then I saw the data, and it challenged a lot of assumptions.In this episode, I break…
ENCORE: Researching and Finding an Audience for Your E-Course
Today’s encore is covering creating and selling an E-Course. Since creating Healthcasters, I’ve definitely made many mistakes that I’m happy to share with you.Statistics show that the…
ENCORE: How to Show Up Imperfect In Your Marketing
If there is one thing I’ve learned as a small business owner, it’s that it takes courage to show up imperfect. We want so badly to be perfect and put together in front of our audience, but…
ENCORE: Pro Tips To Improve The Quality Of Live Videos
We use video for meetings, live sessions, live-streaming, and other content, so it’s important to have the best quality possible.Michael Rothermel is my videographer who filmed the welcome video for…
ENCORE: How I’m Thinking About YouTube as a Podcaster (and Dad)
Since the beginning of this podcast in 2015, I’ve thought a lot about how I can use YouTube to maximize the impact of STC. I’ve pondered many questions about the sustainability of this endeavor and…
414: Why Most Online Courses Fail (Even If the Content Is Good)
“If you build a great course, they’ll come.”I wish that were true.Over the past decade, both as a course creator (since 2015) and as a teacher helping therapists launch their own courses, I’ve seen…
413: What They Don’t Tell Therapists About Owning a Small Business
Most conversations about private practice are highlight reels.But what about the parts no one posts about?In today’s episode of Selling the Couch, I’m joined by my friend Dr. Justin Dodson, a group…
412: How to Create a Podcast That Actually Pays Off
Most podcasts never make a dollar.Not because the host isn’t talented.Not because their strategy is bad.But because they quit too soon, or they measure ROI the wrong way.In this episode, I break down…
411: Making Peace with Your Becoming: Navigating Brand Evolution as a Therapist
In this deeply honest and practical conversation, I’m joined by fellow clinician and creative coach TJ Walsh as we explore what it means to evolve your brand in real time — especially when your…
410: Why Many Therapists Quietly Reject Social Media Fame
In today’s episode, I’m diving into a topic many therapists and thoughtful professionals wrestle with: the pressure to be seen on social media, and what it means to opt out.Over the past decade of…
Frequently Asked Questions
Selling the Couch has published 300 episodes since September 2020, covering topics in Business, Careers.
Selling the Couch is currently highly active with new episodes weekly. Average episode length is 35m.
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