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S2026E582 Target AI search visibility with new metrics – with Marta Szmidt
Following on from the previous ‘Testing’ chapter, Marta Szmidt begins chapter 19 with an introduction to newer metrics that you should be considering.Marta says: “You need to add new metrics for…
S2026E581 See the bigger picture through BigQuery – with Priya Verma
There’s one tool that Priya Verma finds particularly useful at combining data from various sources and conducting analysis – BigQuery.Priya says: “Gear up your SEO analysis through Google…
S2026E580 How to write the best listicles & find the best media to push them to be cited by GPT: Leo Poitevin
Leo Poitevin shares how to write the best listicles & find the best media to push them to be cited by GPT. Talking points include: How do you define listicles? How have listicles changed? How do…
S2026E579 Combine the powers of SEO and Google Ads – with Krzysztof Marzec
Krzysztof Marzec emphasises the alignment between organic search and paid search – and the useful additional data that one can provide the other.Krzysztof says: “Use your data from Google Ads to…
S2026E578 Leverage your analytics platforms more effectively – with Dan Taylor
Dan Taylor feels that SEOs aren’t taking full advantage of the data that they already have.Dan says: “Start understanding your analytics platforms a lot better, and start leveraging them – not just…
S2026E577 Find more data elsewhere – with Marco Giordano
Marco Giordano highlights that the most successful SEOs will take data from multiple sources – not just traditional SEO platforms.Marco says: “Use multiple data sources, not just SEO data, to make…
S2026E576 Stop reacting; start predicting – with Folashade Uba
Of course, what happened in the past isn’t necessarily an indication of what might be likely to happen in the future. Folashade Uba shares that we should stop reacting and start predicting.Folashade…
S2026E575 Don’t focus solely on the new shiny thing - the fundamentals will always matter most: Sophie Brannon
Sophie Brannon shares the importance of not focusing solely on the new shiny thing and that the fundamentals will always matter most. Talking points include: How do you know what should be…
S2026E574 Amidst all the changes, stay focussed on your numbers – with Kyle Rushton McGregor
Kyle Rushton McGregor provides us with a timely reminder to know your numbers, while all the changes happen around us. Kyle says: “SEO is changing, and you need to know your numbers more than…
S2026E573 Monitor, test, and adjust – with Julia-Carolin Zeng
Julia-Carolin Zeng shares some of the key areas that you should be continually monitoring in order to know what to adjust.Julia says: “Monitoring, testing, and adjusting.The search landscape will…
S2026E572 Embrace change and test relentlessly – with Yordan Dimitrov
Yordan Dimitrov shares that you need to accept constant change in the world of SEO. Just because something works well today doesn’t mean that you shouldn’t be trying to improve it for tomorrow.Yordan…
S2026E571 Do some testing – with Andrew Cock-Starkey
One of the keys to continually enhancing your SEO performance is to keep on testing, shares Andrew Cock-Starkey.Andrew says: “Test, test, test.Test a lot. Test lots of different things. Do some…
S2026E570 Inclusive language & LLMs: Why what we feed AI matters - with Laura Iancu
Laura Iancu talks about Inclusive language & LLMs and shares why what we feed AI matters. Talking points include: - How LLMs mirrors and multiplies human language - Setting up the core idea: the…
S2026E569 Improve retention and conversion through App Store Optimization – with Filipa Serra Gaspar
One of the non-traditional platforms for SEO is app stores, and this is an opportunity that Filipa Serra Gaspar wishes to highlight.Filipa says: “This year, you should be considering App Store…
S2026E568 View AI search as an opportunity to plug the gaps in your digital footprint – with Crystal Carter
AI can be used in many ways within the SEO function, and for Crystal Carter, it can be an effective tool to assist with the analysis of your digital footprint.Crystal says: “Use AI search…
S2026E567 Integrate your approach to search behaviour – with Mathilde Høj
Mathilde Høj adds her voice to the call to diversification, highlighting that search and search behaviour have entirely changed.Mathilde says: “Search is no longer a channel, it's a behaviour.You…
S2026E566 Diversify to survive – with Ivana Flynn
Ivana Flynn shares that in her opinion, your business may be in danger if you don’t diversify your SEO efforts.Ivana says: “First of all, don't give up: survive.Google is going crazy with all the…
S2026E565 Focus on the things that are hurting your brand - with David Iwanow
David Iwanow shares how to focus on the things that are hurting your brand. Discussion points include: What is typically hurting brand and revenue now? What is genAI? How do you track genAI success?…
S2026E564 Expand your horizons beyond Google – with Sean Barber
Leading on from Ed Ziubrzynski’s tip, Sean Barber muses over what platforms you should consider optimizing for in 2026.Sean says: “Think beyond Google. The search landscape has gone way further than…
S2026E563 Step outside the comfort zone of traditional platforms – with Ed Ziubrzynski
What is SEO nowadays? According to Ed Ziubrzynski, it’s a lot more than just Google.Ed says: “SEO needs to be everything, everywhere, all at once – and at all times.”Does that mean everything in…
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SEO in 2026 has published 500 episodes since March 2023, covering topics in Business, Education.
SEO in 2026 is currently active with new episodes every few days. Average episode length is 16m.
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