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About This Podcast
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
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Recent Episodes
S1E345 Update and December Plans
Send a textEver wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting…
S1E344 Link Building SEO Megapod!
Send a textLinks still move the needle, but the way we earn them has changed. We pull together the best of our link building series and lay out a clear, low-risk path to stronger rankings and lasting…
S1E343 Link Building ep 10 : Promoting your content to get links
Send a textWant links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in front of the right people, then letting trust and timing do…
S1E342 Link Building ep 9 : Link Building with Ego Bait
Send a textWant links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority, and AI-era citations. Instead of waiting for links, we…
S1E341 Link Building ep 8 : Building versus Buying Backlinks
Send a textIf your backlink comes with a receipt, it’s probably a liability. We break down the crucial difference between buying placements and earning genuine editorial links, tracing the story from…
S1E340 Link Building ep 7 : Engineering as Marketing
Send a textWhat if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools…
S1E339 Link Building ep 6 : Link Building Using Awards
Send a textWant more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and…
S1E338 Link Building ep 5 : When Guest Posting Goes Wrong
Send a textGuest posting sounds harmless: write for a reputable site, add a link, meet a new audience. But when that link is part of the deal—and it passes PageRank—you could be stepping straight…
S1E337 Link Building ep 4 : Linkbuilding with Digital PR
Send a textWant links that don’t vanish with the next algorithm update? We dive into digital PR and show how to earn authoritative coverage that boosts rankings, brand searches, and even AI search…
S1E336 Link Building ep 3 : Content That People Link To: Tools
Send a textWant links that arrive without endless cold emails or paid placements? We make the case for building interactive tools that solve real problems, create a defensible moat, and keep earning…
S1E335 Link Building ep 2 : Understanding Blackhat - PBN's
Send a textEver wondered why PBNs still tempt smart SEOs? We pull back the curtain on private blog networks—how they’re built on expired domains, why they deliver short bursts of rankings, and where…
S1E334 Link Building ep 1 : Backlinks - the Good, the Bad & the Ugly
Send a textWant search visibility that survives the next update and shows up in AI answers? We dive straight into the real calculus of link building: what still works, what crumbles under scrutiny,…
S1E333 The Complete Entity Series Megapod
Send a textWhat if your site could be read like a map of meaning instead of a pile of keywords? Edd walks through a complete reframe of SEO around entities — the people, organisations, products,…
S1E332 Entities Part 12 : Beyond Your Website: Building Off-Page Authority
Send a textAuthority doesn’t live on your site alone—it’s earned in public, where other trusted names choose to cite, invite, and stand beside you. We wrap our entities series by moving beyond…
S1E331 Entities Part 11 : Future-Proofing for Answer Engines
Send a textSearch is quietly rewiring how people find answers, and the biggest shift isn’t on the results page—it’s inside the models that compose those answers. We dig into a practical playbook for…
S1E330 Entities Part 10 : Speaking Machine - Your Practical Guide to Schema Markup
Send a textTool mentioned in the podcast: https://validator.schema.org/Machines don’t reward guesses; they reward clarity. We walk through a practical, four‑step framework to make search engines and…
S1E329 Entities Part 9 : Content That Builds Authority
Send a textReady to stop sprinkling keywords and start building authority that lasts? We take one neglected concept in your niche and turn it into a structured topic cluster that both readers and…
S1E328 Entities Part 8: Your Competitors Entities
Send a textThe prompt mentioned in the episode is:You are an expert SEO analyst specializing in Natural Language Processing and entity-based optimization. I will provide you with the text from a…
S1E327 Entities Part 7 : The Audit - Identifying Your Core Entities
Send a textSearch engines understand the world through entities, not just keywords, and that changes how we plan, write, and structure content. We take the entity conversation out of theory and into…
S1E326 Entities Part 6 : Fighting AI Fiction: Grounding Your Brand in Reality
Send a textTired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a…
Frequently Asked Questions
SEO Is Not That Hard has published 361 episodes since September 2023, covering topics in Business, Entrepreneurship.
SEO Is Not That Hard is currently dormant with new episodes every few days. Average episode length is 11m.
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