SEO Product Unveiled - Rank and Rethink
Vanda Pokecz & Björn Darko
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Navigating SEO Tooling: Internal vs. External Strategies | Ep. 14
In this episode of the SEO-Produkt Unvieled Podcast, hosts Björn Darko and Vanda Pokecz delve into the critical topic of tooling in SEO, contrasting internal and external tools. They discuss the…
Risk Registers, Rollbacks & Resilient Migrations — How to Manage Product + SEO Risk at Scale | Ep.13
Shipping product changes without a risk framework is how “small” decisions turn into big traffic, revenue, legal, or technical incidents. In this episode, we break down practical risk management for…
Mastering Sprint Planning for SEOs — with Gus Pelogia | Ep.12
In this episode of SEO Product Unveiled, Björn and Vanda welcome Gus Pelogia, Senior SEO Product Manager at Indeed, to unpack one of the most misunderstood yet critical product ceremonies: Sprint…
AI in Action: Driving Business Value Beyond the Buzz | Ep. 11
In this episode, Björn Darko and Vanda Pokecz delve into the real business applications of AI beyond the Chat-GPT hype. They discuss concrete use cases that create efficiency and new value,…
Measure What Matters: SEO KPIs for Product-Led Growth | Ep. 10
🎧 Episode SummaryIn this episode, Vanda Pokecz and Björn Darko explore the critical role of KPIs in SEO. They break down the KPI Pyramid, covering strategic, product-level, and operational metrics.…
Cracking the Code: Estimating SEO Impact with Confidence | #9
🧠 Episode SummaryIn this episode of SEO Product Unveiled, hosts Björn Darko and Vanda Pokecz dive deep into the complex world of SEO impact estimation and prioritisation frameworks. From ICE and RICE…
Roadmapping in SEO - A tool for planning & communication | #8
SummaryIn this episode of SEO Product Unveiled, Vanda Pokecz and Björn Darko discuss the importance of roadmapping in product strategy. They explore various aspects of roadmapping, including its…
Scaling in SEO: Strategies & Challenges | #7
🎙️ Episode SummaryIn this episode, Björn Darko and Vanda Pokecz dive into the challenges and strategies of scaling in SEO. They highlight the importance of hypotheses and testing, automation in…
Product Delivery in SEO | #6
SummaryIn this episode of the SEO Product Unveiled podcast, Björn Darko and Vanda Pokecz dive into the essential aspects of SEO product discovery, including planning, sprint management, ticket…
Product Discovery in SEO | #5
SummaryIn this episode of the podcast, Björn Darko and Vanda Pokecz discuss the significance and process of product discovery in the context of SEO and product management. They share personal…
The SEO Canvas – Creating Real Value for Your Users | #4
In this episode, Björn and Vanda discuss various aspects of product management, focusing on the integration of SEO strategies and customer journey frameworks. They highlight the importance of intent…
SEO & Stakeholders: Navigating Common Pitfalls for Better Collaboration | #3
SummaryIn this episode of the SEO Product Unveiled podcast, Björn Darko and Vanda Pókecz discuss the challenges and strategies of stakeholder management for SEOs. They emphasize the importance of…
Putting your customer into perspective in SEO | #2
The podcast episode discusses the use of frameworks in product management and SEO, focusing on three key frameworks: Jobs-to-be-Done (JTBD), Opportunity Solution Tree (OST), and Customer Journey…
SEO Product Unveiled - Rank & Rethink Trailer
Welcome to SEO Product Unveiled—where SEO meets Product Management. As the SEO industry shifts toward product-led strategies, many lack clarity on how Product Management works. This podcast bridges…
How agile frameworks can help SEO | #1
In this episode, Björn and Vanda discuss how Agile frameworks, specifically Scrum and Kanban, can be incredibly helpful for SEOs. They explain that Agile is all about flexibility, iterative progress,…
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