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About This Podcast
The Shoptimised Podcast shares expert insights, real-world strategies, and conversations that help brands grow smarter in eCommerce and digital marketing. It’s a space for marketers, retailers, and innovators to learn how optimisation drives performance, creativity, and measurable results.
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Recent Episodes
S1E7 Winning in 2026: Our Story So Far
In this episode, Shoptimised founder John Cave and CEO Nick McQue reflect on the journey behind the platform and how their early experiences in PPC shaped the vision for Shoptimised. From building…
S1E6 Winning in 2026: Panel Discussion
In this episode, Shoptimised CEO Nick McQue, Performance Director Brad Hall, Commercial Director Scott Hollande and Head of Feed Op Craig Lewis come together to discuss what it will take to win in…
S1E5 Winning in 2026: Performance Rules in Action
In this episode, Will Barber-Hall, Head of Success, and Beth Porter, Senior Performance Manager, share a behind-the-scenes look at how Shoptimised manages feeds at scale and what retailers must get…
S1E4 Winning in 2026: Over-Indexing & Control
In this episode, Jon Ellenor, Head of Marketing at Shoptimised, is joined by Brian Lavery, former Head of UKI & Southern Europe for Google CSS, now an advisor to Shoptimised, to discuss what…
S1E3 FeedOp & Automation - Bitesize Tips for Black Friday
In this episode, Skye and Adam dive into the fundamentals of feed optimisation and automation rules, exploring how performance rules, custom labels, and attribute enhancements can dramatically…
S1E2 Over-Indexing & CPC - Bitesize Tips for Black Friday
In this episode, Skye and Adam dive into the reality of overindexing, what it looks like inside a real account, why Google pushes certain products, and how that impacts visibility across the rest of…
S1E1 Budget & Settings - Bitesize Tips for Black Friday
In this episode, Skye and Adam unpack one of the most important and misunderstood levers in Q4: how to manage Target ROAS (TROAS) during the high-intent, high-volume Black Friday weekend.Listen in to…
Frequently Asked Questions
Shoptimised Presents: The ROAS Returns has published 7 episodes since November 2025, covering topics in Technology.
Shoptimised Presents: The ROAS Returns is currently dormant with new episodes weekly. Average episode length is 8m.
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