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About This Podcast
Welcome to the Start Global Insights.
The business podcast for companies looking to expand globally.
On this show we interview experts from different countries to get insights about local business culture and help you to enter new global markets.
Let’s find together the answers to the questions:
How to prepare your business for international trade?
How to select proper focus markets?
How to get market insights and research new markets?
How to find proper local partner and start your sales?
How to start cross-border trade?
How to make your global trade consistent?
And many others…
Expanding a business internationally is about more than just crossing borders, it’s about understanding people, cultures, and the mechanics of complex sales.
Start Global Insights, hosted by Dmytro Shvets, is a dedicated resource for entrepreneurs, sales leaders, and business owners looking to scale globally. We move beyond generic advice to provide practical, expert-led intelligence on how to successfully enter new international markets and build sustainable B2B sales operations.
How We Help You Grow
This podcast serves as a high-level learning tool, offering deep dives into the strategies required to sell complex products and services in a globalized economy. We feature a variety of formats designed for the lifelong learner:
Local Market Blueprints: We decode the business landscape of specific regions, including Sweden, the Netherlands, Norway, Denmark, and many others, providing direct insights into local business etiquette, market structures, and entry roadmaps.
The Story of One Exporter: We go behind the scenes with founders and CEOs who share the real-world trials, errors, and breakthroughs of their expansion journeys. These case studies provide a tactical look at how diverse businesses crack foreign markets.
Strategic How-To Guides: Practical frameworks on the essentials of global trade, from choosing the right focus markets and conducting deep-dive research to international B2B lead generation and maximizing your ROI at trade shows.
Thematic Deep Dives: Specialist episodes exploring the nuances of international business, including interest-based negotiation (utilizing Harvard methodologies), cross-functional team synchronization, and the "Anatomy of Trust" in intercultural partnerships.
Insights from Global Experts
Every episode features professionals who have been on the front lines of international expansion:
Founders and CEOs of successfully globalized companies sharing their practical "on-the-ground" experience.
Global Sales Executives from multinational firms like Cisco and LeanIX discussing complex sales cycles and partner channels.
Academic Leaders and Specialists from institutions like Harvard and Stanford focusing on cross-cultural communication and negotiation.
Trade Officials and Consultants who reveal how to utilize open data and public resources to accelerate market entry.
Start Global Insights is for the professional who values practical skill acquisition and a deeper understanding of the global buyer's journey.
Join us and gain the expertise needed to scale your business with confidence.
Find the Start Global Insights on all major podcast platforms or on YouTube https://www.youtube.com/@start-global
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Recent Episodes
International Hiring Strategy: How to Find, Contract & Onboard Your First Employee Abroad
Hiring employees abroad is one of the biggest operational challenges in international expansion, and most companies get it wrong from day one.In this episode, executive search expert Andriy…
Negotiating with Ukrainians: Relationship First, Contract Second | Part 2
While Part 1 of this series explored the cultural identity of Ukraine, this concluding episode moves directly into the meeting room.The episode is a practical guide for any international leader ready…
Understanding Ukrainians: A Business Cultural Guide | Part 1
As global interest in Ukraine reaches an all-time high, international businesses are looking beyond the headlines to understand the real identity of the nation.In this first episode of a special…
How to Export to Australia: Market Entry Secrets with local expert
Australia is often perceived as a remote market, but for international businesses, it represents one of the most affluent and high-growth opportunities in the world.In this episode of Start Global…
How to Navigate Complex B2B Sales Qualification in Global Markets
Stop wasting time on leads that won't close and learn how to navigate the complex stakeholder web to reach the person with overall authority.In the global market, there is an abundance of clients,…
Intercultural Communication Decoded: The Global Anatomy of Trust
Ready to master Intercultural Communication and adjust your Global Market Entry Strategy? The secret to international business success isn't just your product, it's understanding the global anatomy…
How to Enter the Swedish Food Market: Cracking the 3-Player Retail "Monopoly"
Looking to export your food products to Scandinavia? The Swedish food retail market is worth ~ €27 Billion, but it is famous for its concentration: 90% of all sales are dominated by just three major…
Go Global Smart: Your Easy Guide to Researching Foreign Markets!
Many businesses jump into international markets without doing their homework, which can lead to big mistakes and wasted money. But what if we told you researching new markets isn't just for huge…
How to enter Dutch markets. Insights from local professional.
Are you an exporter eyeing the Netherlands? This episode of our podcast for exporters offers an insider's look into the Dutch market, featuring Geddy van Elburg, Managing Director of MKB Trade Office…
How to sell sweets to Japan? A story of a brave Ukrainian sweets producer. Part 2.
Join Dmytro Shvets as he interviews Olena Tokar, CEO of Lol& Pop, about their "magical" entry into the Japanese market.Learn how a chance meeting at a trade show led to a major distribution deal,…
From Local to Global: Candy Export Success. A story of a brave Ukrainian sweets producer.
This episode features Olena Tokar, CEO of Lol & Pop, a Ukrainian candy company that successfully expanded globally.Olena shares her inspiring entrepreneurial journey, from starting the company…
From 100 Slides to 7 Words: Easy steps to powerful sales pitch
In this episode of Start Global Insights, host Dmytro Shvets sits down with communication expert David Trafford to explore the art of clear and concise business communication. David, who has…
How to sell to Argentinian markets and globally. Local expert insights and case study.
In this episode of Start Global Insights, host Dmytro Shvets sits down with Jorge Etchebehere, former International Sales Manager at Rizobacter Argentina, to explore the intricacies of sales to and…
Explainer: Your international trade shows are not working? Here are simple steps to fix it.
Are international trade shows really worth the investment? In this episode of Start Global Insights, host Dmytro Shvets delves into the intricacies of participating in global trade fairs, addressing…
Entering the Spanish Market. A guide for exporters from local expert.
In this episode we will discuss one of the largest markets of Europe with almost 47 million of consumers.The guest of the show is Pedro Jara, an independent consultant from Spain with over three…
Selling Space Technology for Pets Globally. The Resilient Rise of Ukraine's Collar in the Pet Industry
In this episode of Start Global Insights, Maksym Pylypenko, the head of the sales department at Collar, a Ukrainian manufacturer of innovative pet products shares the insights from the company's…
How to enter Japan's retail market. Expert's insights. Part 2.
How to enter Japan's retail and start selling your goods in this country?This is the second part of the interview with Rupert Sutton, Director & Partner Director & Partner at Weben…
Doing business in Saudi Arabia. The Basics.
In this episode of Start Global Insights about Saudi Arabia, Dmytro Shvets meets Konstantin Gridin, a partner at CFC Big Ideas with over two decades of experience in international business…
How to enter Japan's retail market. Expert's insights. Part 1.
This time the guest of the podcast is Rupert Sutton, Director & Partner Director & Partner at Weben Partners.Rupert has more then 30 years of experience in working in consulting, marketing…
How to Sell Globally via Partner Networks. Cisco experience
When you're entering a new foreign market, nobody knows you there.Trust in your brand is low, and your understanding of the target audience is limited to research data.You've got two options: invest…
Frequently Asked Questions
Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies has published 53 episodes since July 2022, covering topics in Business, Education.
Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies is currently highly active with new episodes monthly. Average episode length is 31m.
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