Startups For the Rest of Us
Rob Walling
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Recent Episodes
Episode 836 | The 5 A.I. Moats Acquirers Value Most
Is your SaaS actually protected from AI disruption, or are acquirers walking away without even looking? In this episode, Rob Walling talks with Einar Vollset of Discretion Capital for a…
Episode 835 | The Right Way to Use AI in Your Startup Marketing
Are you using AI in your marketing because it's actually good, or just because it's fast? In this episode, Rob Walling sits down with Taylor Hendricksen, a performance marketer who has managed…
Episode 834 | Eric Ries Revisits The Lean Startup and Discusses How to Become Incorruptible
Is AI actually making your build-measure-learn cycle faster, or just making your work more average? In this episode, Rob Walling talks with Eric Ries, author of The Lean Startup, to revisit…
Episode 833 | Success Patterns of Nobel Laureates, Developing Expertise, and From Zero to $10k (A Rob Solo Adventure)
What do Nobel Prize winners and successful bootstrappers have in common? In this solo episode, Rob Walling shares the story of how a TinySeed company went from near-zero revenue to…
Episode 832 | Going Full-time, When to Pivot, Building With Young Kids, and More Listener Questions (Rob Solo)
How do you leave a $400K salary to go all in on your business? In this solo episode, Rob Walling cranks through a backlog of listener questions on reducing risk with your startup to go full-time,…
Episode 831 | Written vs. Verbal Ad Copy, Selling Into a Low-Awareness Market, and More Listener Questions (Rob Solo)
Should your first customer pay you, or get your product for free? In this episode, Rob Walling answers listener questions on charging customer zero, what metrics to track for a seasonal…
Episode 830 | Breaking Through Plateaus, Zero-Click Marketing, and More from MicroConf 2026 (with Derrick Reimer)
What were the highlights and takeaways from MicroConf? In this episode, Rob Walling and Derrick Reimer recap MicroConf US 2026 in Portland, Oregon. They break down the best talks from the event,…
Episode 829 | AI is Bad at Product, Top 5 Startup Success Factors, and the Beastie Boys (A Rob Solo Adventure)
Can AI really handle product decisions for your SaaS? In this solo adventure, Rob Walling revisits the core four SaaS skills and breaks down what AI can and cannot do across Development, Sales,…
Episode 828 | Am I Building a SaaS?, Serving Both B2C and B2B, Pricing, and More Listener Questions (Rob Solo)
Is your product actually a SaaS? In this episode, Rob Walling tackles listener questions about what really qualifies as SaaS (and where he disagrees with ChatGPT), how to serve both solopreneurs…
Episode 827 | The Founder's Guide to Selling Your SaaS for What It's Actually Worth
What would it mean for you to leave 60 or 70% of your company's value on the table when you sell? In this episode, Rob sits down with Einar Vollset, co-founder of TinySeed and founder of…
Episode 826 | How to Find, Hire, and Work with Owner-Level Thinkers
How do you find someone who thinks like an owner, not just a task-doer? In this episode, Rob digs into a batch of listener questions about task level, project level, and owner level thinkers. He…
Episode 825 | Talking Tailwind CSS and Founder Fitness (with Adam Wathan)
What happens when AI starts competing with your open source business? In this episode, Rob Walling sits down with Adam Wathan, co-founder of Tailwind CSS, for a candid conversation about the…
Episode 824 | Crowded Markets, Problem Aware, A Stolen Idea, and More Listener Questions (with Jordan Gal)
What do you do when a collaborator takes your idea and builds a competing product? In this episode, Rob Walling is joined by fan favorite Jordan Gal to answer listener questions on some of the…
Episode 823 | Hot Take Tuesday: Is A.I. Killing B2B SaaS?, ChatGPT Ads, OpenClaw
Is AI really killing B2B SaaS, or is it just subscription software by another name? In this Hot Take Tuesday, Rob Walling, Einar Vollset, and Tracy Osborn dig into the market panic around SaaS…
Episode 822 | No-code vs. A.I. Coding, SaaS Margins in the A.I. Age, and More Listener Questions (with Derrick Reimer)
Should you build your SaaS with no-code tools, or is AI coding the better path forward? In this episode, Rob is joined by fan favorite Derrick Reimer to tackle listener questions on no-code vs. AI…
Episode 821 | How to Do Founder-Led Marketing (with Jay Clouse)
Is founder-led marketing right for your SaaS, or just a distraction? In this episode, Rob Walling sits down with Jay Clouse, founder of Creator Science, to explore founder-led marketing. They dig…
Episode 820 | When to Quit Your Day Job, A.I. Feasibility Risk, and More Listener Questions (Rob Solo)
When do you finally quit your day job and go all-in on your startup? In this solo episode, Rob Walling answers listener questions about when it’s worth taking funding to speed up your path to…
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)
Could your business structure quietly cost you millions when you sell? In this solo episode, Rob Walling answers listener questions about when QSBS might justify a C Corp (vs. staying an S Corp or…
Episode 818 | What Does It Take to Be Successful? with Russ Walling
Is perfectionism quietly sabotaging your career or startup dreams? In this episode, Rob Walling talks with his brother, Russ Walling, about the mindset and habits that shape long-term success from…
Episode 817 | Bootstrapping in the Age of AI with Jason Cohen
How would a 2x unicorn founder build his next startup with AI? In this episode, Rob Walling sits down with Jason Cohen, founder of SmartBear and WP Engine, to talk about building billion-dollar…
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Startups For the Rest of Us has published 329 episodes since October 2020, covering topics in Business, Entrepreneurship.
Startups For the Rest of Us is currently highly active with new episodes weekly. Average episode length is 34m.
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