Strange Coordinates
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Recent Episodes
Strange(r) Coordinates: Decyd
In our newest episode of Strange Coordinates, we’re diving into the pharmaceutical industry with Michelle Nguyen and Barbara Salami of Decyd to explore how AI is transforming how new drugs are…
Strange(r) Coordinates: Laura Kaye
In our latest episode of Strange Coordinates, we dive into the fast-moving world of consumer electronics with Laura Kaye, Global Social Media Director at Booking.com. Drawing from her years at…
Thumb Kind of Wonderful (ep 18)
In our newest episode of Strange Coordinates, we’re going back to 2009: the year of Kanye at the VMAs, the Miracle on the Hudson, and the 56% market share peak of the BlackBerry. But this isn't just…
Strange(r) Coordinates: Zesty Paws Shoot BTS
Usually on Strange Coordinates, we use brands as roadmaps to arrive at surprising places. Today, we’re arriving somewhere literal: a production set.We’ve pulled back the curtain on our latest…
Branded Little Pill (ep 17)
In our newest episode of Strange Coordinates, we dive into Eli Lilly and the fine line between being a "pharmaceutical company" and "a medicine company." We track their journey from standardizing…
Do Robots Dream of Brands? (ep 16)
In our newest episode of Strange Coordinates, we dive into OpenAI and the identity crisis happening across the landscape. Everyone’s racing to make emotional, cinematic ads… but do they know what…
Strange(r) Coordinates: Kelly Colbert
In our latest Strange(r) Coordinates interview, we sat down with Kelly Colbert, fractional CMO for the Humane Society, to explore how brand strategy works when your goal is purpose, not profit. From…
In For A Treat (ep 15)
How did a simple dog biscuit become a cultural icon? 🦴In this episode of Strange Coordinates, Topher Burns and Robert Balog explore the surprising story of Milk-Bone — a brand that turned an everyday…
Strange(r) Coordinates: Ben Jenkins
In this episode of Strange(r) Coordinates, Aydan Sarikaya and Robert Balog talk with Ben Jenkins about the signals, impressions, and contexts that drive creative work and shape how people experience…
Paper Brain (ep 14)
The history of Post-It Notes begins with a glue that didn’t work.What started as a failed aerospace adhesive at 3M became one of the most unlikely and influential inventions in creative culture. From…
Strange(r) Coordinates: Andrea Buccilla
In this episode of Strange(r) Coordinates, we're diving into the explosive growth of women’s sports—and the powerful branding and storytelling opportunities that come with it.Co-host Aydan Sarikaya…
Fast Fashion (ep 13)
How did a nondescript running shoe like New Balance become a millennial fashion statement? Topher Burns and Robert Balog explore the surprising intersections of atheltics, fashion, inequality, and…
Strange(r) Coordinates: Eli Altman
In our latest Strange(r) Coordinates interview, Eli Altman of A Hundred Monkeys gives us insight into the world of naming. Also, we explore how he thinks of sustainable growth and why the…
BONUS: How AI Can Learn To Love Your Brand
Watch the full webinar hereSubscribe to our mailing listAI comes up a lot on Strange Coordinates, and it comes up a lot in our ad agency’s work as well. You might have a brand people love, but if you…
Low Hanging Fruit (ep 12)
Register for our upcoming webinar on the intersection of AI and brand designOur Chiquita episode bounces between anthropomorphic fruit mascots and Columbian death squads, with a lot of thoughtful…
Strange(r) Coordinates: Sree Sreenivasan
On our latest Strange(r) Coordinates, we talk to Sree Sreenivasan, digital mentor and expert in training people to adopt generative AI. Aydan and Topher chat with Sree about how this disruption might…
Beauty Secrets (ep 11)
Eleven episodes in, and it feels like our podcast is aging gracefully. That’s why it feels like a perfect time to twist the cap on Oil of Olay, also known as Olay — depending on how old you are.…
Big Button Energy (ep 10)
In our new episode on Cuisinart, we learn that Weird Al Yankovic described his brain as a “pop culture Cuisinart.” Interestingly, the episode itself is a sort of pop culture food processor, full of…
Strange(r) Coordinates: Aydan Sarikaya
If you’ve worked with territorial over the last three years, you’ve experienced our signature flavor. For 2025, we’re truly kicking things up: joining us to explain what’s changing is Aydan Sarikaya.…
All the Pretty Horseys (ep 09)
Why do Ferrari, Porsche, and Ducati all have black stallions emblazoned on their logos? The answer is probably more interesting than you think — from both a historical and sociological…
Frequently Asked Questions
Strange Coordinates has published 32 episodes since January 2024, covering topics in Business, Documentary.
Strange Coordinates is currently highly active with new episodes monthly. Average episode length is 44m.
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