Subscription Heroes
Scott Hurff
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Recent Episodes
S2E27 Niv Oppenhaim: The Future of Agentic Workflows | Subscription Heroes #27
In this episode, Niv Oppenhaim shares how the team built an AI-native GTM platform that runs on agentic workflows. He discusses early technical challenges, the bet on rapid LLM progress, and how Swan…
S2E26 Geoff Roberts: How Outseta Grew by Doing Less | Subscription Heroes #26
In this episode, Geoff Roberts walk us through building a lean SaaS company that bundles essential tools for subscription businesses. Geoff shares the tough early years, their radical equal-pay…
S2E25 Meri Williams: From Teen Hardware Hacker to CTO | Subscription Heroes #25
In this episode, Meri Williams outlines her journey from teenage hardware hacker in South Africa to leading engineering teams at major companies, government, and startups. Meri shares insights from…
S2E24 Marko Saric: How Plausible Grew to $1M ARR Without Investors | Subscription Heroes #24
In this episode, Marko Saric shares how the project grew from a solo developer’s side hustle into a profitable SaaS with over 15,000 paying customers all without ads, affiliates, or outside funding.…
S2E23 Eli Weiss: Branding, Burnout, and Breaking the Rules | Subscription Heroes #23
In this episode, Eli Weiss reflects on his unconventional path from a financially unstable childhood and world travels to becoming a leading voice in CX and SaaS marketing at Yotpo. They explore…
S2E22 Yan Grinshtein: Why Listening to Customers Isn’t Enough | Subscription Heroes #22
In this episode, Yan Grinshtein walks us through his journey from design leader to founder, and the problems in product development that led him to build Nsight. Yan shares how a frustrating…
S2E21 Amanda DeLuca: Can AI Really Help Raise Kids? | Subscription Heroes #21
In this episode, Amanda shares how her postpartum struggles and tech background led her to build Riley—a tool designed to reduce the mental load of parenting through personalized, science-backed…
S2E20 Vinay Patankar: AI Works Best With Humans | Subscription Heroes #20
In this episode, Vinay Patankar unpack the company’s founding story, evolution from a horizontal SaaS product to a compliance-focused automation platform, and the growing role of AI in business…
S2E19 Cristina Flaschen: The Founder Who Turned Her Problem Into a Business | Subscription Heroes #19
In this episode, Cristina Flaschen shares how she turned her deep frustration with software integrations into a scalable B2B SaaS business. She discusses falling in love with the problem, identifying…
S2E18 Liam Martin: Adapting Your Business for an AI-Dominated Future | Subscription Heroes #18
In this episode, Liam Martin breaks down the evolving landscape of AI, marketing, and business strategy. The conversation explores the coming disruption from AI, the decline of traditional marketing…
S2E17 Akshay Maharaj: Why Brands Must Think Like Creators (Or Get Left Behind) | Subscription Heroes #17
In this episode, Akshay Maharaj explore his journey from helping YouTubers like Logan Paul globalize content at 17 to building a streamlined, AI-driven platform for creators and brands. He discuss…
S2E16 Alex Boyd: Content That Converts – Real Talk from a LinkedIn Pro | Subscription Heroes #16
In this episode, Alex Boyd shares his journey from sales and agency work to building a product that helps users grow on LinkedIn. He contrasts the high-stress nature of agency life with the…
S2E15 Vova Feldman: Inside Freemius – Building Connections, Not Just Software | Subscription Heroes #15
In this episode, Vova Feldman dives into his story about scaling a side project into a successful SaaS platform supporting indie software creators. Vova shares how Freemius evolved from an MVP to a…
S2E14 Keith Perhac: Why He Built SaaS Tools Marketers Actually Understand | Subscription Heroes #14
In this episode, Keith Perhac deeps dive into marketing attribution and the analytics challenges of growing a bootstrapped SaaS company. Keith shares his journey from CRO agency owner to solo founder…
S2E13 Matthew Tse: Buy the Next Big Thing Instead of Building One | Subscription Heroes #13
In this episode, Matthew shares his transition from software engineer to acquisition entrepreneur, detailing his journey through early entrepreneurial experiments, the challenges of bootstrapping…
S2E12 Adrian Marin: How a Self-Taught Developer Built a SaaS Business | Subscription Heroes #12
In this episode, Adrian Marin discusses about his journey from finance to software development and the challenges of building and selling a SaaS product. Adrian shares insights on self-learning, the…
S2E11 Craig Hewitt: From Podcast Editor to SaaS CEO | Subscription Heroes #11
In this episode, Craig Hewitt discusses about his journey from running a podcast editing service to building a SaaS podcast hosting platform. They cover the challenges of transitioning from services…
S2E10 John Horn: Optimizing Google Ads | Subscription Heroes #10
In this episode, John Horn discusses how businesses can effectively use Google Ads to amplify reach, validate market demand, and optimize ad spend. They compare Google Ads with other marketing…
S2E9 Aubrey Rhodes: Mastering Monetization | Subscription Heroes #9
In this episode, join host Jay Nathan (COO of Churnkey), with Aubrey Rhodes, an experienced SaaS engineering leader specializing in monetization and product-led growth. They explore his career…
S2E8 Lost Customers Are Destroying Your Business with Nick Fogle and Baird Hall, Founders of Churnkey
In this episode Nick Fogle and Baird Hall, the founders of Churnkey, tackle the critical issue of customer churn in SaaS businesses. Drawing from their personal experiences as founders of…
Frequently Asked Questions
Subscription Heroes has published 25 episodes since May 2024, covering topics in Business, Entrepreneurship.
Subscription Heroes is currently sporadic with new episodes every 2 weeks. Average episode length is 39m.
Sign up on Grep.FM to access contact details for Subscription Heroes, including email and social media links.
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