Subscription League

Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier

English Business Entrepreneurship Marketing Technology

Apple Podcasts Website RSS

Episodes 41

Avg. Duration 28m

Activity Dormant

Since Mar 2022

Latest Episode Mar 2025

Publishing Details

Schedule

Every 2 Weeks

Format

Episodic

Hosting

feeds.buzzsprout.com

About This Podcast

Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey.

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Recent Episodes

Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data

Mar 04, 2025 33m

Episode OverviewTomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge location data company powering premium mobile navigation.…

Subscriptions: The Good, The Bad & The Overused

Feb 17, 2025 25m

Episode OverviewIn this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby on Rails. We dive into the…

App Store: The Good, the Bad, and the Glitches

Jan 21, 2025 50m

Episode OverviewDavid Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to…

Scaling Mojo: How to Build a Subscription App with 40M+ Downloads

Dec 17, 2024 30m Transcript

Episode OverviewFrancescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to…

S2E4 Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton

Oct 21, 2024 31m Transcript

Timestamps[00:00:20] - Introduction to Robyn Exton and HER[00:02:10] - Robyn's Early Days and Learning to Code[00:04:55] - Early User Acquisition Strategies[00:07:50] - Competitive Landscape and…

S2E3 How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes

Oct 07, 2024 32m Transcript

Episode OverviewEleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement,…

S2E2 From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.

Sep 23, 2024 16m

In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the…

S2E1 Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause

Sep 09, 2024 27m Transcript

Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually…

Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska

Jun 28, 2023 27m Transcript

All about scaling an app by leveraging both web and app subscriptions!In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary…

Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)

Jun 21, 2023 26m Transcript

In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is…

Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating

Jun 14, 2023 25m Transcript

These are examples of successful apps in Kovalee’s portfolio. Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR PepTalk, a 5-star motivational companion: 22x MRR, 5x User LTV, 10x active…

Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira

Jun 02, 2023 29m

Who could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible.Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3…

The Washington Post - Transitioning to Digital: Insights from Michael Ribero

May 10, 2023 28m Transcript

In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital.Michael…

Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez

Apr 26, 2023 23m Transcript

Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to…

Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi

Apr 12, 2023 30m Transcript

For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat…

How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler

Mar 28, 2023 37m Transcript

Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones. In the…

App Masters - How to Monetize Your App: Expert tips from Steve P. Young

Mar 15, 2023 29m Transcript

App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the…

PhotoRoom - How to grow a subscription app business and its user base globally by Olivier Lemarié

Mar 01, 2023 25m Transcript

With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on…

CoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe Baghdasaryan

Feb 15, 2023 25m Transcript

In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing…

Pollen VC - A guide to financing your user acquisition with Martin Macmillan

Feb 01, 2023 23m Transcript

When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to…

Frequently Asked Questions

How many episodes does Subscription League have?

Subscription League has published 41 episodes since March 2022, covering topics in Business, Entrepreneurship.

Is Subscription League still active?

Subscription League is currently dormant with new episodes every 2 weeks. Average episode length is 28m.