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Recent Episodes
Ep 74 - The 3 Phases of Customer Analytics with AMC - PART 2
In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves continue their deep dive into Amazon Marketing Cloud (AMC), focusing on how brands can better understand and grow customer…
Ep 73 - The 3 Phases of Customer Analytics with AMC - PART 1
Unlock the hidden layer of Amazon growth most brands are completely missing. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves kick off a powerful three-part series diving into…
Ep 79 - Prime Day Preparation - Part 1
Prime Day can be one of the biggest revenue opportunities on Amazon or one of the fastest ways to destroy margin if you get it wrong. In this episode, Hamish Conway and Sebastian Hargreaves break…
Ep 78 - Every Amazon Ads Campaign Has A Job
$100M+ in Amazon ad spend, managed. Ten years on Amazon. One simple shift changes how every Amazon account scales. Sebastian Hargreaves walked brands through it at Retail Fest 2026 on the Gold…
Ep 77 - Amazon AU 2025 ASIC Filing Results
In this episode of TACOS Tuesday, Hamish Conway breaks down the latest Amazon Australia 2025 ASIC filing results and what they quietly reveal about where the market is really heading. Beneath the…
Ep 76 - 10 Years In The Queue
On this episode of Tacos Tuesday, Sebastian Hargreaves sits down with Hamish Conway for a rare, behind-the-scenes conversation marking 10 years in the Amazon game. What starts as a look back quickly…
Ep 75 - The 3 Phases of Customer Analytics with AMC - PART 3
Most brands think they understand their Amazon performance… but they’re often only seeing the surface. In this final episode of the Amazon Marketing Cloud (AMC) series, Hamish Conway and Sebastian…
Ep 72 - How to Set Quarterly Objectives for Amazon Growth (Part 2)
This is part two of How to Set Quarterly Objectives for Amazon Growth, where the focus shifts from planning to execution. Hamish Conway and Sebastian Hargreaves unpack how Amazon brands can turn…
Ep 71 - How to Set Quarterly Objectives for Amazon Growth
In this episode of TACOS Tuesday, Hamish and Seb unpack how high-performing Amazon brands actually plan for growth without relying on guesswork or wishful thinking. They walk through how to set clear…
Ep 70 - Quality Creatives for Optimal Results
Creative quality is one of the biggest levers behind strong Amazon ad performance and in this episode, we dig into exactly why. Drawing on insights from two of our most popular conversations, we…
Ep 69 - 2025 in Review - Lessons and Insights on Amazon
Hamish and Seb wrap up 2025 with an insight-packed conversation reflecting on the biggest shifts that defined Amazon this year, from their predictions that played out to how AI, AMC, shopper…
Ep 68 – Black Friday Final Results
Hamish and Seb break down the final numbers from Australia’s Black Friday event now that the attribution window has closed, revealing surprising shifts in traffic, conversions, and where the real…
Ep 67 – Amazon AU Black Friday Update
In this episode, Hamish and Seb break down the early Black Friday performance across Amazon Australia and reveal the trends shaping one of the biggest sales periods of the year. They explore how…
Ep 66 - Amazon Agency Ownership - 5 Challenges and 5 Joys
In this episode, Hamish goes solo and draws on over 10 years of Amazon agency experience to unpack the real-world challenges and surprising joys that come with managing brands on a platform as…
Ep 65 - 3 Stages of a Successful Product Launch
In this episode of TACOS Tuesday, Hamish and Seb break down the real stages of an Amazon product launch using 12 months of actual data, showing how TACOS, ACOS, and conversion rates naturally shift…
Ep 64 - Agentic AI and Amazon - How to Prepare with Mark Gray - Crescodata
In this episode of Tacos Tuesday, Hamish Conway is joined again by Mark Gray from CrescoData (https://crescodata.com/) to explore how agentic AI and shopping agents are reshaping the future of online…
Ep 63 - What To Do When Sales Are Down
Sales down and not sure why? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the exact process their team uses to diagnose and fix declining Amazon…
Ep 62 - Big Deals Day - Data & Lessons
This week on TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the 2025 Amazon Big Deals event diving into exclusive data from Australia’s top vendor brands. Discover how…
Ep 61 - Amazon Channel Profitable Growth-Mode
In this episode of Tacos Tuesday, Hamish Conway pulls back the curtain on what separates thriving Amazon brands from those just treading water. He reveals the “three-legged stool” framework behind…
Ep 60 - Surprising Sponsored Brand Video Results
In this episode of Tacos Tuesday, Hamish and Sebastian dive into fresh Amazon data that flips common assumptions about video ads on their head. What type of video do shoppers actually click and buy…
Frequently Asked Questions
TACOS Tuesday - Amazon Ads Tactics has published 80 episodes since August 2024, covering topics in Business, Marketing.
TACOS Tuesday - Amazon Ads Tactics is currently active with new episodes weekly. Average episode length is 23m.
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