Tailwind Marketing
Carlos Corredor and Antonio Santana
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Turning Events Into Real Revenue
COVID crushed events. Then AI, automation, and inbox spam made everyone forget how to talk to people. In this episode, Jocelyn Sexton and Carlos break down what's actually working with events, and…
If Clicks Closed Deals, We'd All be Rich
The buyer's journey has changed and so should your marketing. In this episode, Jeff Bradburry and Carlos Corredor talk through how the shift to digital has changed what marketing needs to focus on.…
Person-to-person beats Company-to-persona
There's something about B2B that makes marketers want to sound like robots. Brian Krenzer's not here for it. In this episode, he and Carlos break down what B2B marketers can steal from consumer…
Growth by Acquisition. Scale by Marketing
Marketing isn't about cranking out perfect, timeless content anymore—it's about moving fast when nothing sits still. In this episode, Kate Bitely joins Carlos to talk about the messy reality of…
The Ultimate Top Funnel Play: Community Building
What if everything you're doing to "build" a community is driving it away? Jason Baum's journey into community-building started in unexpected places—before it became a B2B buzzword. In this episode,…
The Ultimate Top Funnel Play: Community Building
It Starts With a Prompt. It Ends With a Point of View: How to Create Great Copy
The robots can write. That's not the problem. The problem is they can't sound like you. And if your content doesn't sound like you, it might as well be invisible. This episode covers copywriting in…
Why Likable is Better Than Clever
In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Brett Carnali, VP of Sales and Marketing at Stone Door Group, about what most sales and marketing people miss: empathy.…
A "Numbers First" Engineering Approach to Marketing Growth
In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers…
If Your Brand Went on a Date with Your Audience… Would There Be a Second One?
In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Brittany Dufin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning…
Running a Lean Marketing Team That Grows With Your Business
In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits down with Matt Fiel, Executive VP at Penrod, to discuss how businesses can build great marketing teams even with limited…
Using AI in Marketing Without Putting Your Company's Data at Risk
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Scott McCollum, Director of Product Marketing at Blue Mantis. They discuss the unique challenges mid-market…
Value Propositions That Stand Out for Tech Services Companies
In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Paige Galley, Marketing Director at Prime Secure, about building a value proposition that stands out in a crowded IT…
A Smarter Way to Run LinkedIn Ads: Get Targeting, Budget, Content and Creatives Right
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads…
How to Create B2B Content That Shows Expertise and Sounds Human
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly…
The Three Pillars of IT Growth: Process, Automation, and Visibility
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable…
Making Sustainability Data Actionable in Marketing
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Jen Brown, Marketing Director at Worldly, about the evolving role of sustainability as a core business priority.…
How Original Content is Changing ERP Marketing
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Dan Aldridge, Marketing Director at PCG, about the evolution of ERP marketing and the growing importance of…
The Evolution of Demand Generation in B2B Marketing
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with John Vinson, Marketing Director at V-Soft Consulting, about the evolution of demand generation in B2B marketing and…
How Agility in Search Marketing Strategy Can Give You the Edge
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Prasanna Dhungel, co-founder of GrowByData, on adapting to Google's evolving SERPs and the role of AI in search.…
Frequently Asked Questions
Tailwind Marketing has published 44 episodes since September 2023, covering topics in Business, Entrepreneurship.
Tailwind Marketing is currently sporadic with new episodes every 2 weeks. Average episode length is 39m.
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