Take 5 With Cleanfax – an ISSA Podcast

The Real Reason Customers Say, “Let Me Think About It”

You walked the job. You measured every room. You wrote a clean, fair, professional proposal. And then your prospect looked you dead in the eye and hit you with the five most expensive words in our…

Autopsy of a Complaint

It is time to grab your gloves, a pen, a clipboard, and something sharp…because we are about to perform an autopsy.

Is Your Company Pretty on the Outside but Ugly on the Inside?

You are hungry. You walk into a restaurant that looks pretty fantastic. You glance at the menu, and there it is — a glossy photo of a burger that seems almost too good to be true. You order it with…

The Danger of Comfort in Business

When business is steady, referrals are coming in, and the schedule stays full, it is easy to believe everything is fine. But comfort has a way of quietly slowing innovation, weakening culture, and…

What It Really Means to Look and Act Like a Pro

In the cleaning and restoration world, there are a lot of people who know what they’re doing technically. They have the skills. But knowing your stuff and being seen as a professional—those are two…

The Race to the Bottom Has No Winners

Ever had a customer hear your price and say, “Oh… that’s it?” That’s not a win. That’s a warning sign. In this Take 5 With Cleanfax, we dig into one of the most common traps in the cleaning and…

The Fine Art of Mansplaining

In this episode of Take 5 with Cleanfax, we tackle a common—and costly—habit in the cleaning and restoration world: over-explaining to your clients.

The Real Cost of “I Will Deal With It Later”

There’s a small sound in the Jeep. Just a little tick. Nothing urgent… until it is. In this Take 5 With Cleanfax, we turn a simple (and expensive) lesson into a bigger conversation about something…

The Silent Killers of Your Business

Think about the last time you ate at a restaurant where the fork had something crusty on it you couldn't identify. Then you headed to the restroom, and it looked like it hadn’t been cleaned in a…

You Don’t Need to Be Bigger—You Need to Be Faster!

Why do small companies lose jobs to bigger competitors—even when they know they could do better work? In this five-minute episode, we break down the one advantage small companies have every single…

The Most Dangerous Phrase in Business

There may be no more dangerous phrase in business than "We've always done it this way." It sounds reasonable. It even sounds like loyalty to a craft. But often, it's a quiet barrier between where…

Omnipresence: The Missing Piece in Most Marketing Plans

When Jobs Go Sideways

The Search Shake-Up

The Death of Random Acts of Marketing

Stop Rolling the Dice on ROI: Use Metrics That Matter

Listen to business coach John Clendenning describe strategies for tracking marketing results.

The Human Side of Trauma Cleanup

Listen to how companies should focus on the human side of trauma cleanup.

Stop the Guessing Game: Here’s How You Boost Online Visibility

Listen to John Clendenning describe online strategies for cleaning companies.

Weak Foundations, Strong Response: Mitigating Storm Damage in Aging Homes

Listen to DRYmedic Restoration Service's Ben Gergis discuss challenges with aging homes and the increasing severity of weather events.

First-Time CEO, Big-Time Impact: Kelly Brewer on Her First 90 Days

Listen to Kelly Brewer, the new CEO of Insurcomm, describe her journey and the future of the company.