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S1E10 His First Pilot Sold One License. His Pilots Now Convert at 95% | Nathan Killick | GTM Lead: Definely
Nathan Killick's first pilot at Definely converted one license. From a firm he already knew. After four months in the role. He sat with that result, mapped exactly what broke, built a repeatable…
S1E10 Episode 10 (Trailer)
One license. From a firm he already knew. After four months in the role.Nathan Killick didn't spin it. He sat with the result, identified exactly what broke, and built a process so repeatable his…
S1E9 No Demo. No Sales Call. No Salesperson. Here's The GTM Model | Nick Holzherr | Founder: GitLaw
Nick Holzherr spent millions of pounds on legal fees building and selling businesses, including selling Whisk to Samsung. That experience didn't just give him a product idea. It gave him a…
S1E9 Episode 9 (Trailer)
80-90% of your legal bill is overhead. AI makes it free. Nick Holzherr spent millions building and selling businesses, and most of it went on legal fees. That experience didn't just give him a…
S1E8 Candle AI - Pivots, Pricing and The Conference Circuit | Sujith Jose | Founder: Candle AI
Half of every lawyer's day disappears into email. Not client work. Not billable hours. Email. And if a client doesn't hear back within 24 hours, that's already a signal of low customer…
S1E8 Episode 8 (Trailer)
Half of every lawyer's day disappears into email. If a client doesn't hear back within 24 hours, that's already a signal of failure. Sujith Jose saw this problem from the outside, and built Candle AI…
S1E7 The Hidden Cost Of Building LegalTech Before You Validate The Buyer
Alex has spent 300 hours interviewing 200 LegalTech founders to produce one report. What came out of it wasn't a playbook, it was a diagnosis. Most founders build something they find intellectually…
S1E7 Episode 7 (Trailer)
There are more than 5,000 LegalTech companies in the market right now. Most of them are blasting out cold emails, building products founders find interesting, and adding headcount on top of shaky…
S1E6 Why The GC Is The Hardest Person In Any Building To Sell To | Andrew Ferguson | Wordsmith AI
Andrew Ferguson joined Wordsmith as one of the first GTM hires. No sales function. No playbook. Founders undercharging by a factor of 20.In this episode, Andrew breaks down how he built the…
S1E6 Episode 6 (Trailer)
The AI outbound wave crashed. Inboxes flooded. Response rates collapsed. And yet most sales teams are still running the same motion. Andrew Ferguson walked into Wordsmith when there was no sales…
S1E5 The Truth About AI Adoption In Legal Nobody Admits
Theo Cox skipped university, landed on a JP Morgan trading floor, burnt out building a dating app startup, and ended up as one of the first GTM hires at Wexler, selling AI litigation software to some…
S1E5 Episode 5 (Trailer)
Theo went from JP Morgan to a dating app startup to selling AI litigation software to Clifford Chance and Goodwin.In this trailer, he gets honest about burning out as a first-time founder, why a…
S1E4 Why Trust Beats Features In Every LegalTech Deal | David Moore | Enterprise Sales Director: Checkbox
Dave Moore left the safety of enterprise platforms like MitraTech to become Checkbox's founding account executive in North America, before they'd raised a dollar in the US and with almost no…
S1E4 Episode 4 (Trailer)
Dave has heard it directly from customers. And it's the thing he's most proud of.In this trailer, he gets honest about what it actually takes to build trust in LegalTech sales, why saying "we don't…
S1E2 Adapt or Die. Why Property Law Is Finally Ready For AI | Ryan Fitzpatrick | Sales Director-Orbital
Ryan Fitzpatrick spent a decade in video tech, ran global accounts at Synthesia, and then made a move nobody saw coming, joining Orbital to sell AI software to real estate attorneys.In this episode,…
S1E3 Episode 3 (Trailer)
Ryan joined a LegalTech company targeting real estate law, from outside the industry entirely. No 20 years of attorney experience. No legal background.What he brought instead: process, playbook, and…
S1E2 Why Rejection Is Higher on Your Best Days | Abhijat Saraswat
Abhijat Saraswat was called to the bar, looked at the legal profession from the inside, and decided he'd rather sell to lawyers than be one.That instinct led to employee number three at Xref, growing…
S1E2 (Episode 2 Trailer)
Not every dollar is equal. The effort it takes to close a deal might not be worth it in the long run, and most salespeople never figure that out.In this episode, a LegalTech sales leader gets…
S1E1 When the product is the pitch: $3.5M ARR without a sales team, $13M ARR within two years | Chris Parsonson
Chris Parsonson co-founded Solve Intelligence with his brother and a fellow UCL PhD researcher, and his girlfriend just happened to be a patent attorney. That combination of insider access and AI…
S1E1 (Episode 1 Trailer)
''Speed really is the most important thing in a startup, and in the world of AI, things move incredibly quickly."Chris Parsonson co-founded Solve Intelligence straight out of his PhD at UCL. Two…
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Taking LegalTech To Market has published 20 episodes since April 2026, covering topics in Technology.
Taking LegalTech To Market is currently highly active with new episodes every few days. Average episode length is 25m.
