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Bethan Blakeley on Client-Side Insights
Bethan Blakeley, CX and Research Manager at SimpliSafe, discusses her transition from agency to client-side research, cutting through AI hype, and why stakeholder activation matters more than perfect…
Embedding AI at Scale: Heineken’s Playbook with Tony Costella
Heineken’s Tony Costella joins Ray Poynter to unpack how AI, data, and people reshape marketing and sales—moving from one-off tests to always-on insight and real business value.
Conversational AI and the Future of Market Insights with Tanya Berlina
Ray Poynter sits down with Tanya Berlina from Yasna AI to explore how conversational AI is transforming qualitative research-covering practical tips, future trends, multilingual projects, and more.
Revolutionizing Insights: Steve Phillips on AI, Automation, and the Future of Market Research
Zappi founder Steve Phillips joins Ray Poynter to reveal how AI and automation are reshaping market research, from rapid testing to actionable, always-on insights. Discover what the future holds for…
Innovating Market Research with AI: Karlien Kriegler of Hello Ara on Talking AI
Karlien Kriegler, co-founder of Hello Ara, joins Ray Poynter to explore how AI is transforming market research, uncovering creativity, practical innovation, and the future of insight discovery.
Transforming Market Research with AI in Emerging Markets: An Interview with Dharmendra Jain of Actnable AI
Join Ray Poynter and Actnable AI’s founder Dharmendra Jain as they explore how emerging markets in Africa are leapfrogging AI in market research—from multilingual translation to conversational…
AI-Powered Qualitative Pharma Research: PJ Quinn’s Structured Protocols
Discover how Laura Quinn of PJ Quinn leverages AI to accelerate and deepen qualitative pharmaceutical research insights.
Mastering AI-Driven Research: Depth & Quality with Reveal’s Alok Jain
Discover how AI can supercharge qualitative research depth and quality—compare general LLMs versus specialized platforms with Reveal CEO Alok Jain.
Taming AI Hallucinations in ResearchTech: 5 Pitfalls and Solutions with Scott Swigart
Discover the five hidden sources of AI hallucinations in research technology and learn actionable, human-augmented strategies from expert Scott Swigart.
Talking AI: Leveraging LLMs for Cultural Insights with Ramona Daniel
Host Ray Poynter sits down with cultural insights consultant Ramona Daniel to explore how she uses ChatGPT, Claude, Gemini, Perplexity, and NotebookLM to fill knowledge gaps, surface hidden patterns…
Deep Research with LLMs: How ChatGPT, Gemini & Perplexity Super-Charge Insight Gathering
Ray and Will Poynter demystify the new Deep Research mode in leading LLMs. Learn how ChatGPT, Gemini and Perplexity run multi-step web searches, analyse 30 + sources and return citation-rich…
Rethinking Vibe Coding: AI Pair Programming & the Future of Development
Explore how AI-driven 'Vibe Coding' is transforming software development workflows. In this Talking AI episode, co-founders Ray and Will Poynter discuss AI pair programming, productivity gains,…
Behavioral Science Meets AI: Elina Halonen's Deep Dive
Discover groundbreaking insights on AI, behavioral science, and LLMs with Elina Halonen on Talking AI. Learn how culture, ethics, and strategy drive digital transformation.
AI Assistants and Evolving Trends with Dr Paul Marsden
Tune in to Talking AI with host Ray and guest Paul Marsden as they explore breakthrough AI trends, future tech innovations, and digital transformation strategies in this must-hear episode.
Discussing where personas are going with Andrew Jeavons
Join Ray Poynter and Will Poynter from ResearchWiseAI as they explore AI personas and synthetic data with Andrew Jeavons of Signoi. Discover how these cutting-edge technologies are transforming…
Creating your own AI with Custom GPTs
This week, Ray and Will dive into the growing trend of Custom GPTs—tailored AI assistants that can be created with minimal coding. They explore how businesses are using them to streamline processes,…
What different types of synthetic data are there?
This week, Ray and Will tackle that is one of the most discussed of the last few years, synthetic data. They will discuss the different types of synthetic data, how they are generated, and how they…
What is a RAG AI and its journey from magical to mundane?
In this episode, Ray and Will discuss the basics of RAG (Retrieval Augmented Generation). What is RAG? What is a RAG AI good for? And why are some people dismissive of it.
Advanced Qualitative Analysis: How to embrace generative AI
In our fourth installment, Ray and Will discuss how to embrace generative AI to boost your qualitative analysis. Ray shares his experience with the latest tools and techniques coupled with his 45…
Gemini: Google's AI
What is Google's answer to ChatGPT? Ray and Will discuss Google Gemini and its implications for the market research AI landscape.
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Talking AI in Market Research has published 22 episodes since February 2025, covering topics in Business, Technology.
Talking AI in Market Research is currently dormant with new episodes every 2 weeks. Average episode length is 19m.
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