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About This Podcast
Welcome to Talking Content, the go-to podcast for small business owners in professional services. Whether you're in property management, real estate, mortgage broking, law, conveyancing, or you're consulting to one of these industries, if you're keen to improve your content marketing strategies, you're in the right place.
Hosted by Ellen Bathgate, an experienced content creator and strategist, each episode delivers relaxed, friendly, and conversational insights to help you streamline your content creation process and effectively engage your target audience.
Tune in weekly for episodes packed with actionable tips on social media, content planning, and time-saving techniques. Whether you want to improve your online presence, attract new clients, or establish yourself as an industry expert, Talking Content offers the guidance and inspiration you need to succeed.
Subscribe now to start transforming your content marketing approach.
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Recent Episodes
S3E11 Content That Converts with Kristen Porter
Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her…
S3E10 Why Easy Content Performs Better - Talking Content with Nic Fren
It's easy to overcomplicate your content marketing strategy, but in this episode Nic Fren, from Bespoke Media , shares how easy content creation can be.In this episode we cover:- The type of (easy)…
S3E6 Why Your Newsletter Isn’t Working (and 3 Ways to Turn It Around)
Feel like you’re putting effort into your landlord newsletter and getting... crickets? You’re not the only one. So many property managers either stop sending newsletters altogether or fall into the…
S3E9 The One Type of Content to Focus on Right Now - with Pat Mears from Rubix Realty
When you discover that your followers love seeing you out of your work uniform, you do it more, right?That's just one of the things we discussed in this episode of Talking Content, with special…
S3E5 You're Already Being Googled - What Will They Find?
Think you don’t need a personal brand because you’re not in sales or chasing rent roll growth? Think again.If you’re a property manager, and your name can be found in a quick Google search (spoiler:…
S3E8 How to Stop People Making Assumptions About You (with Ashleigh Goodchild from PM Collective)
If you've ever worried that people are making assumptions about you from your social media, this is the episode for you.Ashleigh Goodchild is EVERYWHERE on social media, and in this episode she…
S3E4 3 Ways AI Is Hurting Your Brand (and How to Fix Them)
Using AI tools like ChatGPT to create content can be a total game-changer… unless it starts making you sound like everyone else.In this episode, I’m calling out three common mistakes property…
S3E7 The Content That Is Working Right Now (with Jess Ross from BISE Property)
Balancing growing a real estate agency, with being active on social media, while also raising a family is a juggle. And Jess Ross from BISE Property is a shining example of how to do it.After…
S3E3 Help! My Social Media Engagement Has Tanked - Now What?
You’re showing up, posting consistently, maybe even dancing on Reels - and still… crickets. If your social media engagement has suddenly dropped (or slowly fizzled out), you’re not alone... and…
S3E2 No Ads, No Budget, No Problem - Growing a Business with Content
Starting from scratch with zero clients, no cash flow, and a brand-new business? Yep, I’ve been there. In this episode, I’m pulling back the curtain on exactly how I used content (and zero dollars)…
S3E1 Why I Changed the Name of This Podcast (and What’s Coming Next)
We’ve had a little glow-up over here!In this quick solo episode, I’m sharing why the podcast is no longer Rent Roll Starter and what the new name - Talking Content - really means for you and your…
S2E9 Starting a Real Estate Agency at age 21 - with Alana Gargaro from Residential HQ Central Coast
I started my own property management career at 18 years old. And I used to think that was young.But then I met Alana Gargaro from Residential HQ Central Coast.Alana started her career in real estate…
S2E8 The Secrets to Success when running a Property Management Business with Family - with Sandy & Talisha Buttsworth
When Talisha Buttsworth first started working in her Mum's property management company, her Mum fired her!It's true, Sandy Buttsworth fired her own daughter!But that's not where the story ends.I…
S2E7 How to Get Endless Referrals into your Rent Roll
Last month, Di Coad got over 20 landlords referred to her from her referral partners. And she didn't prospect for ANY of them. They just came to her.But it wasn't always like this.In fact, shortly…
S2E6 How to Retain Your Property Management Staff for Longer - with Ashleigh Goodchild from SOCO Realty
Ashleigh Goodchild has 3 property managers in her team who have taken long service leave. Read that sentence again and let it sink in.Property Management is typically known to have very high staff…
S2E5 What happens when you add Sales to a Property Management Only Business? - with Sandy Lower from Q State Properties
Sandy Lower, founder of Q State Properties, started her property management business after being a long term property investor herself. While she started out as a property management only business,…
S2E4 Working with your Spouse in Property Management - with Rob & Christina Mandanici from Paddington Realty
Their story of starting a rent roll isn't the usual story, but Rob and Christina started their property management business from scratch, after experiencing terrible service as tenants…
S2E3 The Secrets to Leadership in Property Management - With Laura Shooter from SJ Shooter Real Estate
When Laura Shooter, Managing Director of SJ Shooter Real Estate, joined her husband in his real estate agency, she didn't plan to become the MD. But she soon found herself stepping up into this…
S2E2 How Naomi gets 40% of her Landlords from Social Media - with Naomi Baber from Baber & Co
Naomi Baber, founder of Baber & Co Property Management Specialists, has only been growing her rent roll for a short space of time, and yet, she's built a loyal following on social media, and now…
S2E1 How to Charge Higher Fees in Property Management - with Amanda Turner from Opulence Property QLD
Amanda Turner, owner of Opulence Property QLD, is shaking things up in Property Management. She's charging a fixed management fee in her rent roll. This means that whether the property is rented…
Frequently Asked Questions
Talking Content has published 27 episodes since June 2021, covering topics in Business, Marketing.
Talking Content is currently dormant with new episodes weekly. Average episode length is 23m.
Sign up on Grep.FM to access contact details for Talking Content, including email and social media links.
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