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About This Podcast
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
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Recent Episodes
S6E3 The Art of Building Superfans in Latin America’s Digital Music Era
In this conversation, our host, Antonio and Ariana Arciniega (Intercept Music) discuss the transformative impact of technology on the music industry in Latin America, focusing on the evolution of…
S5E18 The Future of Consumer Insights
The conversation explores the integration of AI in research methodologies, emphasizing its potential to enhance understanding of consumer behavior and improve productivity in report writing.Send a…
S6E2 Exploring Africa in Focus: Turning Insights into Action
The conversation focuses on the upcoming Esomar event in Africa, discussing its vision, the importance of community engagement, the diversity of the continent, and the role of youth and innovation in…
S6E1 Unlocking Innovation: The Edge Framework Explained
In this episode of Talking Insights, we welcome Sandro Kaulartz, Ajay Bangia, April Jeffries, and Karin O’Neill to explore the EDGE Framework, a methodology that focuses on identifying high-growth…
S5E13 Cognitive Demand: The Key to Effective Ads
In this conversation, Antonio and Jori van de Spijker discuss the transformative role of artificial intelligence in advertising, particularly focusing on how AI can optimize advertising engagements…
S5E17 The Role of Media in Shaping Social Norms
The conversation explores the evolving public perception of military forces in Ukraine, highlighting the initial appreciation for their bravery but also the hesitance in forming personal…
S5E14 Emotional Connections in Marketing
In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance of emotional connections with consumers. She…
S5E16 Unlocking Human Motivation Through Language
The conversation explores the significance of language in understanding human motivation, focusing on motivational analysis and lexical analysis as tools to uncover underlying thoughts and…
S5E15 Unlocking Marketing Success with Movable Middles
In this conversation, Vas Bakopoulos discusses his award-winning projects, the Movable Middles Growth Framework and the Brandeis Performance study. He explains the importance of targeting the…
S5E12 The Psychology of Consumption
The conversation explores the development and implications of a global feelings toolkit designed to understand emotions across cultures. Tara Howes and Tomas Gonsorcik discuss the project's phases,…
S5E20 Navigating the Future of Research Careers
In this episode, host Antonio discusses the evolution of the Insights Career Network (ICN) with Kahren Kersten and Brian Fowler. They explore the impact of the pandemic on the job market, the…
S5E11 Bridging the Gap: CMO and CFO Collaboration - Esomar Best of the Year
In this new season of the Talking Insights podcast, we celebrate the best of the year at Esomar.For this episode we discuss the collaboration between Kantar and Google, which won the Best Use of Data…
S5E10 The Future of Surveys: Engagement and Personalization - Esomar Best of the Year
We keep exploring the best of the year at Esomar and in this conversation, Matteo Cera (from Glaut) explores the evolution of traditional surveys into more engaging and personalized experiences,…
S5E8 Building Community Relationships - Esomar Best of the Year
This conversation with Beth Bleathman focuses on understanding customer experiences and building relationships with local communities, emphasizing the importance of data-driven decisions for…
S5E9 Driving Change: The Impact of Food Labeling - Esomar Best of the Year
In this conversation, Jean-Yves Laffon (from Appinio) discusses the impactful project on food labelling that earned him the Research Impact Award at the Esomar Awards. He explains the importance of…
S5E7 The Power of Sound in Branding
This conversation explores the significance of sonic branding in today's digital landscape, emphasizing its role in enhancing brand identity and engagement on social media. The speakers share their…
S5E8 Reaching Youth: The Power of Social Media in Health
The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful…
S5E6 The Significance of Colour in Branding
This episode recorded live at the Esomar Congress 2025 in Prague explores the significance of color in branding and marketing. Wim and Uyen discuss the importance of objective data in color selection…
S5E5 Exploring the Gig Economy
The conversation with Michael Nevski, recorded live at the Esomar Congress in Prague, explores the rise of the gig economy, its implications for different generations, the role of technology, and…
S5E4 Normalizing Disability in Advertising
In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion. Georgia highlights the lack of representation…
Frequently Asked Questions
Talking Insights has published 152 episodes since June 2020, covering topics in Business, Education.
Talking Insights is currently moderate with new episodes weekly. Average episode length is 19m.
Sign up on Grep.FM to access contact details for Talking Insights, including email and social media links.
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