Talking Tactics
Dayana Kibilds, Safaniya Stevenson
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Ep. 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook
UNC Charlotte is rewriting what modern university advancement can look like—fast, collaborative, and deeply rooted in place. In this episode of Talking Tactics with Safaniya Stevenson, Beth Krigler…
Ep. 73: How Social Intelligence Changes Higher Ed Marketing
Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed…
Ep. 72: Beyond the Tagline: Building Purpose-Driven Systems
What happens when the brand is not the lead but the work is? In this episode of Talking Tactics, Safy sits down with Deneen Gillespie to unpack a bold shift from traditional branding to…
Ep. 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns
What does a pretzel have to do with enrollment marketing? Turns out… a lot. On this episode of Talking Tactics, host Safaniya Stevenson sits down with Andy Schneider, Dean of Admissions at Marquette…
Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher Ed
What happens when a university mascot gets more than just a costume upgrade? In this episode of Talking Tactics, we unpack how a strategic mascot rebrand can fuel enrollment marketing, drive retail…
Ep. 69: Collaborate, Curate, Consolidate: Fordham’s Approach to Smarter Student Programming
Are too many emails and events actually hurting student engagement at your university? In this episode of Talking Tactics, Safaniya Stevenson chats with Toni Marie Perilli from Fordham University…
Ep. 68: Is Storytelling Just a Buzzword? How Higher Ed Marketers Can Build Narrative That Actually Works
Storytelling is having a moment.But most brands are still telling stories that sound exactly the same.On this episode of Talking Tactics, Safy sits down with John Gorman, founder of Saint Orange, to…
Ep. 67: How Friendship Bracelets United a Campus Around Its Strategic Plan
Forget everything you know about strategic plans being boring. Fort Lewis College just cracked the code when they turned their five strategic pillars into friendship bracelets that faculty, staff,…
Ep. 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t Skip
Think your university's perfectly curated Instagram feed is attracting Gen Z students? Think again. Employee advocacy experts Ben Hayes and Maria DeMario reveal why letting professors post typos and…
Ep. 65: How Indigenous Values Can Transform Enrollment Strategies
In this episode of Talking Tactics, host Safaniya Stevenson sits down with Jana Hanson of the American Indian Higher Education Consortium (AIHEC) and Kata Traxler from Student Ready Strategies to…
Ep. 64: Going Vertical: When SEO Meets Social Video
When TikTok bans threatened to upend their social strategy, one university's marketing team discovered an unlikely ally: their SEO colleagues. In this episode, Amanda Ferrill reveals how Temple…
Ep. 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedIn
This week on Talking Tactics we’re talking social media championships and test kitchens? We’re joined by Michaela Taylor, Senior Social Media Strategist at the University of South Carolina—home of…
Ep. 62: Turning Keynotes Into Curriculum to Create Community Beyond the Stage
NC State University sold out 700 tickets in just two days when they brought Alton Brown to campus, but that was only the beginning. Nash Dunn and Allie Bloom Whitley share how NC State’s College of…
Ep. 61: New Game, New Rules, and Rewriting Student Philanthropy
What happens when a fundraiser decides to end one of higher ed’s most sacred traditions—the senior giving campaign? In this episode, Safaniya sits down with Alex Rodríguez from UC Berkeley, who made…
Ep. 60: Building Alumni Affinity Through Curiosity Content
Safaniya Stevenson sits down with Daniel Freeman, Chief Development Officer at Gaston Community College, to unpack how a “curiosity-first” approach reshaped alumni engagement. Tapping into years of…
Ep. 59: Risky or Rewarding? Bold Design Lessons for Education Marketing
Most higher ed campaigns play it safe—and end up milk toast. In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&’s Ashley Yetman and Emily Watson to unpack why bold…
Ep. 58: Turning a Brand Transformation Into a Party
What happens when a team of former tourism and events pros are in charge of rolling out a rebrand? You’ll want to hold on your beignets for this one. In this episode, we’ll hear from Anne Falgout,…
Ep. 57: Passing the Baton to Your New Host
You thought we were done with the show? Think again. The pursuit of top-tier tactics continues! Talking Tactics isn't going anywhere, but we ARE getting a new voice behind the mic. After 56 episodes…
Ep. 56: My Favorite Moments from Two Years of Talking Tactics
After two years and 55 episodes packed with practical, joyful, and wildly clever ideas, Talking Tactics comes to a close. In this final episode, host Dayana Kibilds reflects on the “why” behind the…
Ep. 55: How Campus Geese Tripled Unrestricted Giving
On this episode of Talking Tactics, host Day chats with Stormie Harless and Reggie Hayes of Ball State University about one of the quirkiest—and most successful—Giving Day campaigns we've ever seen:…
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Talking Tactics has published 77 episodes since May 2023, covering topics in Business, Education.
Talking Tactics is currently highly active with new episodes every 2 weeks. Average episode length is 28m.
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