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About This Podcast
Tech Qualified is a podcast for B2B tech companies with small, scrappy marketing teams that are striving to compete with industry giants. In each episode, we showcase how scrappy teams are leveraging core methodologies, systems, AI, and more to generate qualified opportunities and achieve success with limited resources. Tune in to discover practical strategies that bring you closer to winning over your ideal customers.
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Recent Episodes
Scrappy vs Enterprise ABM (Tools, Budget & Setup)
In this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore the realities of account-based marketing (ABM) for small B2B…
Why Every B2B Team Needs a Documented Marketing Roadmap
In this episode of Content Logistics, host Baylee Gunnell sits down with Justin Brown, founder of Marketers in Demand. They explore what it means to build a true marketing roadmap and why small B2B…
Measuring the ROI of Content
In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing…
Guide to Building a Winning Podcast Marketing Strategy
In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand. They explore the real work that goes into launching and sustaining a successful…
Attributes of a Good Landing Page
In this episode of Tech Qualified, host Baylee Gunnell sits down with Kiyan Klocker to explore what makes a paid landing page work. Kiyan explains why landing pages must focus on a single audience…
Crafting ABM Messaging That Converts
In this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore how B2B tech companies can craft offers that cut through the…
How to Create Great Content for B2B Tech
In this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore how B2B tech companies can build stronger content strategies…
Why Progress Beats Perfection in Marketing
In this episode of Tech Qualified, host Baylee Gunnell joins Colin Costigan, Head of Accounts at Marketers in Demand, to discuss a common marketing challenge. Many teams want to launch a perfect…
Knowing When to Adjust Strategy vs. Tactics
Marketers often jump directly into tactics, feeling pressure to show progress. In this episode of Tech Qualified,, Baylee Gunnell and Colin Costigan, Head of Accounts at Marketers in Demand, discuss…
How Smart Marketers Build Websites That Convert
Building a website can feel overwhelming. In this episode of Tech Qualified, Erin Ham, Account Director at Marketers in Demand, shares a clear roadmap for website strategy. She joins host Baylee…
How to Build a Founder-led Content Series
Justin Brown, co-founder of Marketing in Demand, explains why founder-led content matters more than most executives realize on this episode of Tech Qualified with host Baylee Gunnell. Justin argues…
The Importance of a Documented Channel Plan
In this episode of Tech Qualified, host Justin Brown talks with Joe Michalowski, Head of Client Services at New North, about the importance of documenting marketing strategies. They discuss the value…
Simplifying Complex Tech for Marketers
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Florian Delval, Director and Technical Product Marketing Manager at ActionIQ. Florian shares his journey from…
How to grow a newsletter as a small, scrappy marketing team
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Greg Elfrink, Director of Marketing at Empire Flippers. Greg shares his experiences and insights on building and…
Building a Brand from Scratch: Strategies for Small Marketing Teams
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker sit down with Allys Ton from Qortex to discuss the intricacies of brand building, particularly for small marketing teams.…
Balancing Marketing Fundamentals with Innovation
In this illuminating episode of "Tech Qualified," hosts Justin Brown and Meredith Metsker engage with Ryan Tidwell from Saltmine, exploring the unique challenges of marketing within niche B2B spaces.…
How to leverage B2B influencer with a small team
In the latest episode of "Tech Qualified," hosts Justin Brown and Meredith Medsker engage with Drew Moffitt from Kumospace to explore innovative strategies in B2B influencer marketing and virtual…
How to Use Asynchronous Recordings in Your Content Program
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Stephen Robles of Riverside about asynchronous recording technologies. The discussion kicks off with an overview…
How Small B2B Teams Are Leveraging Paid Media
In this episode of Tech Qualified, Justin Brown and Meredith Metsker host Nick Lafferty, a seasoned growth marketing consultant and founder of the Early Exit Club. Nick discusses the crucial role of…
The impact of executives within an organization contributing on social media
In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the world of social media's role in business growth with Kirsti Lang from Buffer. The conversation starts with the…
Frequently Asked Questions
Tech Qualified has published 129 episodes since March 2020, covering topics in Business, Marketing.
Tech Qualified is currently highly active with new episodes every 2 weeks. Average episode length is 33m.
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