The 4Farmers Podcast

Join Bill Crabtree known worldwide as No-Till Bill, a global keynote speaker and leading authority on no-till farming and Cathy McKenna, seasoned sales strategist, as they unpack the strategies, science, and stories behind providing Australian farmers with low-cost, high-quality agricultural chemicals.

Both Bill and Cathy are former large-scale farmers who understand firsthand the constraints, challenges, and stresses of dryland farming. With Bachelor degrees in Agricultural Science and Bill also holding a Master’s in Soil Science, they bring a rare blend of academic expertise and practical, in-the-paddock experience.

With over 30 years of industry impact, 4Farmers unites farmers, ex-farmers, and scientists to deliver practical insights, local know-how, and industry updates that matter. Each episode dives into agronomic best practice, emerging products, seasonal challenges, and how to get the right product, at the right price, at the right time. Whether you’re managing wheat and other cool-season crops and other weeds or pests, or optimising crop protection strategies, this is your go-to for trustworthy advice and real-world solutions.

4Farmers… for farmers.