The Bottom Line: Ecommerce Tactics for Profitable Growth

The Bottom Line: Ecommerce Tactics for Profitable Growth

Cody Wittick & Taylor Lagace

Episodes 82
Avg. Duration 30m
Activity Active
Apple Rating 5.0 (16)
Since Jun 2022
Latest Episode May 2026

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Open to Sponsors Features Guests

Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Consistency
59%
Hosting
feeds.captivate.fm

About This Podcast

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

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Recent Episodes

KC Holiday: The Thing Nobody Tells You Before You Build a Brand

May 13, 2026 45m

KC Holiday sold Qalo at 30. What came next surprised him more than building it did.He moved to Australia, worked in venture capital, came back, and spent two and a half years coaching ecommerce…

Wild Bird's Nate Gunn: The Product Pivot

Apr 22, 2026 45m

Nate Gunn spent nearly a decade building Wild Bird before it finally broke through. In this episode, Cody sits down with the co-founder and CEO to talk about what actually turned the business around…

3 Ways to Grow When Paid Media Stops Working

Mar 10, 2026 31m

DTC and eCommerce brands are facing rising ad costs, climbing CAC, and tighter margins in 2026. If your growth strategy still depends on cheaper paid media, it is time to adjust.In this episode of…

10 Proven Ways to Break Through Your Growth Plateau

Feb 17, 2026 19m

👉 Grow your bottom line: https://www.kynship.co/ If you’re listening to this, chances are you’ve hit a wall. Revenue has flatlined. What worked last year isn’t working now, and you’re wondering if…

Meta Isn’t Volatile. You’re Just Reading It Wrong

Feb 04, 2026 18m

👉 Grow your bottom line: https://www.kynship.co/Day-to-day ad performance can feel chaotic. One day results are strong, the next they drop, and suddenly it feels like something is broken.In this…

BFCM Recap: What 2025 Tells Us About 2026

Jan 28, 2026 22m

👉 Grow your bottom line: https://www.kynship.co/The headlines after Black Friday Cyber Monday were mixed.Spending was up. Costs were up too. Once you factor in inflation, a big portion of that growth…

5 Things Most Brands Get Wrong About LTV

Dec 10, 2025 21m

👉 Grow your bottom line: https://www.kynship.co/ Most brands are optimizing for LTV the wrong way.Tracking shallow metrics, trusting false profitability, and scaling acquisition without understanding…

How to Make Ads That Actually Speak to What Your Customers Want

Nov 12, 2025 17m

👉 Grow your bottom line: https://www.kynship.co/ Every purchase decision your customers make is driven by one simple psychological principle…Master this principle, and you’ll scale your marketing in…

The #1 Mistake Brands Make With Ads During BFCM (And How to Fix It)

Nov 05, 2025 18m

👉 Grow your bottom line: https://www.kynship.co/ Most brands are missing out on sales during BFCM without even realizing it… They fall victim to the lie that their campaigns won’t pick up, make edits…

Why Your Offer Matters More Than Your Ad Creative

Oct 01, 2025 31m

👉 Grow your bottom line: https://www.kynship.co/ If you’ve been focusing all your energy on creative testing but are still struggling to convert, it’s time to test your offers.Many entrepreneurs get…

Agency vs In-house? Why That’s The Wrong Question

Sep 10, 2025 22m

👉 Grow your bottom line: https://www.kynship.co/ Too many brands expect an agency to come in and 10x their business without fixing anything internally.In this episode, I get brutally honest about…

How MNLY Grew 6M+ Reach With $0 Paid Ad Spend

Aug 27, 2025 34m

Most founders spend their first dollars on ads.Luke Hartelust did the opposite—and it worked.Before he even launched MNLY, a men’s precision health brand, he secured a six-figure partnership with…

Why Your ROAS Target Is Killing Your Business (And How to Fix It)

Aug 06, 2025 18m

Getting your ROAS target wrong doesn’t just throw off your ad performance… It can tank your entire business.In this episode, I break down why your ROAS is not just a metric—it’s a reflection of your…

The Worst Marketing Budget I've Ever Seen (And How We Fixed It)

Jul 16, 2025 26m

Have you ever seen a marketing budget so bad you couldn’t believe your eyes? Today, I've got a story that's going to make every marketer listening either laugh or cry, maybe even both at the same…

High ROAS is KILLING Your Brand (And You Don't Even Know It)

Jun 04, 2025 23m

Here’s a tough pill to swallow — chasing a high ROAS might actually be costing you growth and customers.Over the last few months, we’ve been deep in the weeds with brands trying to “beat” their ROAS…

Fix Your Meta Ad Account in 60 Minutes: 10 Fatal Errors From 50 Real-World Audits

May 21, 2025 24m

Here’s a harsh truth for you…Your Meta ad account is probably bleeding money as we speak. Over the last six months, I’ve been elbow deep in 50+ ad account audits. I’ve gone through all the slides,…

3 Creative Pipelines Every DTC Founder Needs: How We Create 3,000+ High-Converting Ads Monthly

May 07, 2025 30m

Struggling with creative burnout? You’re not alone. Most DTC brands do. They cycle through the same ad concepts, watch their CAC climb, and wonder why scaling feels impossible. In this episode, I…

MonkeyFeet: From $0 to $13.5M in 18 Months with Paul Jackson

Apr 23, 2025 31m

Imagine Joe Rogan organically promoting your product to his audience not once, not twice, but four times…Sounds too good to be true, right? Well, that’s precisely what happened to this week’s guest,…

This Natural Cleaning Products Company Went From £452K to over £50M+ with Paid Media

Apr 09, 2025 44m

So, you’ve got a killer product… Now what?In this episode, Purdy & Figg co-CEOs Jack and Charlie Rubin explain how they grew from £452K to over £50M on a £25 product. Their rapid growth didn’t…

The Truth About Agency Pricing: Getting the Best Deal is the WORST Thing for Your Brand

Mar 26, 2025 27m

In this hard-hitting episode, we expose the fundamental flaw in how brands select marketing agency partners. The marketing landscape has shifted dramatically – what was once a choice between one or…

Frequently Asked Questions

How many episodes does The Bottom Line: Ecommerce Tactics for Profitable Growth have?

The Bottom Line: Ecommerce Tactics for Profitable Growth has published 82 episodes since June 2022, covering topics in Business, Business News.

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The Bottom Line: Ecommerce Tactics for Profitable Growth is currently active with new episodes every 2 weeks. Average episode length is 30m.

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