Outreach Signals
Publishing Details
About This Podcast
Social Media
Explore Statistics
Recent Episodes
240: Cam Day, Part 2
In Part 2 of our conversation with Cameron Day, author of Mad Man. The talk turns from advertising’s past to its uncertain future. Cam teases his next book, ChAIos. It's an irreverent and eye-opening…
239: Cam Day: Tales from the Trenches, Part 1
Advertising veteran Cameron Day joins The Brief Bros.—for the fourth time. This visit, Cam talks about his raw, hilarious, and unfiltered new book, Mad Man: F**ed-Up Tales from the Post-Mad Men Ad…
238: Strategy perspectives with Mark Pollard, Part 2
We introduced you to Mark Pollard last week. He may be the most traveled teaching strategist on the planet. Mark is known as your "strategy friend." And he's the founder and principal of…
237: Strategy perspectives from Mark Pollard, Part 1
Mark Pollard may be the most traveled teaching strategist on the planet. He's known as "your strategy friend" and is the founder and principal of Sweathead. It's his globe-hopping workshops on…
236: What an Air Force colonel can teach creatives
My friend Noel Zamot is our guest this week on The Brief Bros. Noel has never worked in marketing or advertising. What he knows about creative briefs he's learned from talking to me. So why is he a…
235: Five free research websites
This week on The Brief Bros., Henry Gomez and I share with you five websites rich in data, robust in insight, and reliably credible. Intrepid brief writers, these are your rabit holes. Maybe new…
234: When you hang out a shingle
Craig Crawford is our guest today on The Brief Bros. He did what many creatives dream about, but few act on. He launched Black Noise, a new creative agency in December 2024. Craig joined Henry Gomez…
233: The Cannes AI scandal
You are an advertising agency. You are aware of the existential threat posed by AI. Not only to you, as a creative agency, but also to your industry. Why would you then use this technology, AI, to…
232: Great Jeans kerfuffle
Henry Gomez and I would not be the Brief Bros. if we didn't bring you compelling insights and informed guests. So we apologize for failing to measure up this week. Instead we underwhelm you with a…
231: Jon Steel returns
The author of Truth, Lies and Advertising, Jon Steel, returns to The Brief Bros. And Henry Gomez and I delight in nerding out with Jon, talking strategy, briefs, briefing and AI. Not to mention one…
230: Mark Pollard's Creatiev Brief 101
Maybe this episode will compel Mark Pollard to find room in his crazy travel schedule and join us on The Brief Bros. Henry Gomez and I can only hope. But first, kudos to Mark for this fun, inspiring…
229: ANA on creative briefs
Eight years after the publication of its white paper, Better Creative Briefs, the Association of National Advertisers released new research in June 2025. And that's our topic today on The Brief Bros.…
228: A lively conversation with Professor Mark Ritson
Originally aired September 21, 2022 This week, Henry Gomez and I are joined on The Brief Bros. by a luminary in the field of marketing: Professor Mark Ritson. Our guest has earned a well-deserved…
227: Are B2B briefs different?
True or false: when you write a brief for a B2B client, you can't use a B2C brief template. It's an oldie but goodie, one I've heard for years. Henry Gomez, too. And perfectly timed after our episode…
226: Go Daddy Grand Prix B2B win at Cannes
Special thanks to our friend and loyal viewer Brian Sherwin at Della Famina in New York. Because of Brian, The Brief Bros. discusses a popular win at Cannes. Brian shared a break-down of a Cannes…
225: The Open Brief
A shout-out to our friend and past guest on The Brief Bros., Lance Saunders. He shared with us a fascinating article about The Open Brief. It gave Henry Gomez and me a brilliant topic for today's…
224: Chaz Wigley's new book
Our old friend, Chaz Wigley, returns to The Brief Bros. He reminds us why his 100 Things Planners Should Know is a font of wisdom. His insights, collected after decades as a strategist, are the…
223: Brand Truth vs Human Truth
Returning to our Lightning Round debates, The Brief Bros. today ask: Which is more important on the creative brief—brand truth or human truth? Howard sides with Brand Truth. Henry lines up with Human…
222: The history of the brief
Four-plus years in, The Brief Bros. finally get around to asking an important question: When did the creative brief make its first appearance? Henry Gomez did quite a bit of research on this. Because…
221: Light Round 2: Insight vs SMP
Part Two of The Brief Bros.'s Lightning Round, inspired by my buddy Giles Edwards, who puts his podcast guests through a series of five or six quick-answer questions. So we ask, Which is more…
Frequently Asked Questions
The Brief Bros. has published 100 episodes since November 2023, covering topics in Business, Education.
The Brief Bros. is currently sporadic with new episodes weekly. Average episode length is 42m.
Sign up on Grep.FM to access contact details for The Brief Bros., including email and social media links.
Similar Podcasts
Financial Feminist
Her First $100K
328 episodes
The Game with Alex Hormozi
Alex Hormozi
1,069 episodes
The Caregiver's Journey
Sue Ryan and Nancy Treaster
65 episodes
Your Money Guide on the Side
Tyler Gardner
71 episodes
Real Estate Rookie
BiggerPockets
739 episodes
The Side Hustle Show
Nick Loper of Side Hustle Nation | YAP Media
737 episodes