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About This Podcast
Everyone talks about scale, but how do brands really scale? That’s what Shmuel Herschberg is uncovering on The Built To Scale Podcast. Join him for a behind-the-scenes look as he sits down with digital marketing leaders and presses them on the specifics of scaling, and how ecommerce and direct response brands grow to new heights. Built for founders, CMOs, and digital marketers who want to learn what actually drives scalable growth.
Learn more about Built To Scale here: https://www.builttoscale.co/
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Recent Episodes
Connected TV and the New Rules of Scaling | Kyle Kostechka
If your business is stuck in low ticket, you may be funding your own slow decline. Kyle Kostechka, former ClickBank performance marketing leader and advisor at Trident Growth, makes the case for why…
The 5 Profit Levers: How to Actually Scale Your Business Profitably | Jeremy Reeves
A lot of companies are scaling themselves into a cash flow crisis and they have no idea it's happening. Jeremy Reeves has built five eight-figure offers and generated over $200 million in revenue,…
Lessons in Lifetime Value: Turn a $30 Buyer Into a $5,000 Client | Max Kramer
Most brands are sitting on a revenue stream they have never touched. The moment someone buys your front-end offer, supplement, course, or gadget, there is a window of peak intent that closes fast.…
Your Company Thinks It's Using AI. It Isn't. | John Munsell
Most companies think they've "adopted AI." They have a Copilot license, maybe a chatbot on the website. John Munsell calls that dipping your toe in the water. Real adoption looks completely different…
Sculpting Your Life: From Rock Bottom to 3 Million Lives Changed | Paul Hoffman
Most people know what they want. The problem is they're their own biggest obstacle.Paul Hoffman has lived multiple lifetimes in one. He wrote one of the most iconic advertising jingles in history,…
The #1 Lesson After Sending a Billion Emails | Ryan Healy
If your email list is underperforming, the problem probably isn't your copy. It's your domain reputation, your segmentation, and the fact that you're mailing the wrong people. Ryan Healy has been in…
The Ultimate Asset When it Comes to Building a Brand: Relationships | Nicole Starling
Most marketers chase tactics. Nicole Starling built a seven-figure affiliate career by doing something almost no one does well: actually following through.Nicole made the leap from 30 years of…
You're Wasting Over 50% of Your Day | Ben Harris
Ben Harris has placed over 10,000 virtual assistants in three years. His first question to every overwhelmed founder is always the same: what are you doing right now that someone else could handle…
Stop Being Afraid to Sell to Your Email List | Liss Graham Ellis
Do you have a revenue engine sitting in the form of an email marketing list? Many do and they are scared to turn it up and email en masse. Liss Graham Ellis has been managing and monetizing email…
Scaling Health Brands & the Move That Doubles Your Returns | Dr. Jesse Ropat
Most health brands are faking it. And the market is starting to notice. Built To Scale CMO Shmuel Herschberg sits down with Dr. Jesse Ropat, a doctor of pharmacy turned direct response creative…
ROAS Is a Lie. Here's the Metric That Actually Builds a Business | James Klein
Most e-commerce brands are optimizing for the wrong number. James Klein has spent 25 years in the supplement space watching founders chase ROAS while their businesses quietly decay. In this episode,…
S1 The Built To Scale Podcast Trailer | Shmuel Herschberg
The Built to Scale podcast, hosted by Shmuel Herschberg, focuses on the discipline of scaling in digital marketing. The podcast is aimed at people building and growing digital marketing businesses,…
Frequently Asked Questions
The Built To Scale Podcast has published 12 episodes since March 2026, covering topics in Business, Education.
The Built To Scale Podcast is currently highly active with new episodes weekly. Average episode length is 47m.
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