The Sound Off Podcast
Matt Cundill
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About This Podcast
The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
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Recent Episodes
Doug Downs: Strategic Storytelling for Brands
Doug Downs joined me to trace his journey from a tape-recorder-obsessed kid in Scarborough to radio, TV, corporate communications, and ultimately podcasting. Doug shared how overnights at a country…
Todd Hancock: Learning to Sell
After nearly 10 years, Todd Hancock is back. As only a select few may remember, Todd's last Sound Off appearance was on our second-ever episode. At the time, he had just been let go by CFOX in…
Tony Doe: Into the Podverse
Let's go to Lagos! Tony Doe is one of the most thoughtful voices in Nigeria, and he's here to provide some excellent insights into the past, present and future of podcasting. As a former Nigerian…
Andrea Collins: Voicing Some Pretty Major Stuff
I spoke with Andrea about her career in radio and her transition to voiceover. I met Andrea back in 2006 whe she was just fnishing up her tenure working promotions for Power 97 in Winnipeg. She went…
Bryan Entzminger: The Art of Audio Editing
This week's episode is about the artisanship and business of podcast editing with veteran editor Bryan Entzminger. Bryan shares how he began podcasting in 2014, inspired by John Lee Dumas’ formulaic…
Buzz Knight: Crafting Podcasts That Connect
I reconnect with Buzz Knight to explore the evolution of Buzz’s podcasting journey and his growing audio network. Buzz traces the roots of his “Takin a Walk” podcast from its original in-person,…
Kristi Lee: Canadian True Crime at 200
Kristi Lee is the host of Canadian True Crime, a show that has eclipsed 75 million downloads over 200 episodes. I spoke with Kristi about her path that ultimately led her into podcasting. Kristi told…
Julian on the Radio
Julian Nieh is Julian on the Radio,and traces his radio career that’s from Washington, DC to major markets like Chicago, Seattle, Las Vegas, and the future. He recalls falling into radio through an…
Brittany Grunig: Building Country Radio Listeners Love
Brittany Grunig, whose journey through Canadian country radio perfectly illustrates why one should bel bullish on radio’s future. Brittany shares how growing up in small-town Nova Scotia, studying…
Brion O'Brion: Radio DJ Bob
Brion O'Brion is the radio in Lansing, Michigan on Power 96.5. A true veteran in urban and hip hop radio, Brion shared his radio story—from growing up in Virginia and spending time overseas, to…
Nat Lauzon: Midlife at 50
I am joined by my longtime friend and media personality Nat Lauzon. Nat does weekends on 92.5 The Beat and shares her experience launching her new podcast called Feedbag. In an honest and…
Traci DeForge: Audio At Heart
Traci DeForge is the founder of Produce Your Podcast and co‑founder of the Podcast Professionals Association—and unpacks her journey from radio prodigy to podcast entrepreneur. Traci shares how rapid…
Kendall Breitman: Riverside.fm in 2026
Kendall Breitman is the Community Manager at Riverside.fm and discusses her transition from political journalism to podcasting, emphasizing the importance of community engagement and storytelling.…
A Tenth Very Terry Christmas
The annual Christmas Chat with my good friend Terry Dimonte. This is the first time we recorded this together. My wife and I recently bought a home in Quebec about 10 minutes away from Terry's place…
Ivar Hamilton: Making Radio and Breaking Records
Ivar Hamilton discusses the history and impact of CFNY, a Toronto radio station known for its free-form programming and support of new wave and punk music in the late 70's through to 1988. Ivar…
Corey Dylan: Never Turn Down an Adventure
Corey Dylan is in transition again. Back in 2019, we had her on the show to talk about the need to be resilient when looking for work. She was looking for work for two and a half years. The less…
Jennifer Hollett & Amanda Cupido: The Walrus Acquires Lead Podcasting
In a media move that Matt Cundill describes as... "Yeah that makes sense", The Walrus has acquired Lead Podcasting, bringing together two powerhouses of Canadian journalism and podcast production.…
Sue Haas: Measuring Canadian Media Consumption
Sue Haas is back to share what she know about the evolution of media measurement, focusing on Nlogic's innovations and the launch of their cross-media national data set, VAM (Video Audience…
2025 Canadian Radio Awards
The 2025 Canadian Radio Awards were hosted by Connie Thiessan (Broadcast Dialogue) and Matt Cundill (The Sound Off Podcast) on Friday November 28, 2025. You can watch the whole show on the Broadcast…
Jennifer Moroz: Journalism, Podcasting and Furball Confidential
Jennifer Moroz is the host of the new podcast Furball Confidential. We went back to the early days of her journalism career to discuss her start in from anthropology and segue to journalism,…
Frequently Asked Questions
The Sound Off Podcast has published 511 episodes since May 2016, covering topics in Arts, Documentary.
The Sound Off Podcast is currently highly active with new episodes weekly. Average episode length is 39m.
Sign up on Grep.FM to access contact details for The Sound Off Podcast, including email and social media links.
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