The Sound Off Podcast
Matt Cundill
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About This Podcast
The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
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Recent Episodes
Rob Greenlee: Human-Hosted in an AI World
I welcome back Rob Greenlee for a discussion about how podcasting is changing under the weight of new media, big platforms, and AI. Rob and I talk about how the real battle lines are drawn around who…
Anthony McNutt: The Art Of Radio Imaging
Anthony McNutt is one of the best when it comes to radio imaging. He gets it. He is a senior imaging producer at Stingray Radio, managing multiple brands including Q stations, K Rocks, and The Breeze…
Jen Austin: AI In The Newsroom
Jen Austin is the founder of Riply Media. We talked about how AI can actually strengthen local news rather than replace journalists. Jen walks me through her journey from a shy high school student in…
JC Douglas: Rocked The Atlantic
We last had JC Douglas on our show 9 years ago when I got the full run down of his career highlights. JC Douglas announced his retirement on Facebook in May 2026, reflecting on his 40-year tenure at…
Rhys Waters: Trust Community and Short-Form Clips
Rhys Waters spent over a decade making award‑winning TV and radio for the BBC in Wales before moving to Halifax, Nova Scotia, in search of a better work–life balance. In this episode, he traces his…
Podcasting Truth & Myths Learned Over 500 Episodes
This week, I’m celebrating the 500th episode of the Sound Off Podcast by turning the spotlight on why so many shows underperform—and what you can do about it. After nearly 10 years and 500 episodes,…
Kattie Laur: What's Holding Back Canadian Podcasting?
A great chat with producer and audience growth specialist Kattie Laur to unpack what’s really holding back Canadian podcasting – and, unsurprisingly, we keep coming back to money, funding, and…
Sam Sethi: How To TrueFans.fm
TrueFans.fm founder Sam Sethi is forward thinking about podcasting. Sam explains how True Fans grew out of the podcasting 2.0 movement into a full creator marketplace where podcasters can host audio…
Dawn Chubai: Sell Through the Screen
I reconnect with multi-hyphenate broadcaster, singer, actor, and live selling expert Dawn Chubai. We start in Edmonton, where she talks about growing up, singing in backyard concerts, finding her way…
Doug Downs: Strategic Storytelling for Brands
Doug Downs joined me to trace his journey from a tape-recorder-obsessed kid in Scarborough to radio, TV, corporate communications, and ultimately podcasting. Doug shared how overnights at a country…
Todd Hancock: Learning to Sell
After nearly 10 years, Todd Hancock is back. As only a select few may remember, Todd's last Sound Off appearance was on our second-ever episode. At the time, he had just been let go by CFOX in…
Tony Doe: Into the Podverse
Let's go to Lagos! Tony Doe is one of the most thoughtful voices in Nigeria, and he's here to provide some excellent insights into the past, present and future of podcasting. As a former Nigerian…
Andrea Collins: Voicing Some Pretty Major Stuff
I spoke with Andrea about her career in radio and her transition to voiceover. I met Andrea back in 2006 whe she was just fnishing up her tenure working promotions for Power 97 in Winnipeg. She went…
Bryan Entzminger: The Art of Audio Editing
This week's episode is about the artisanship and business of podcast editing with veteran editor Bryan Entzminger. Bryan shares how he began podcasting in 2014, inspired by John Lee Dumas’ formulaic…
Buzz Knight: Crafting Podcasts That Connect
I reconnect with Buzz Knight to explore the evolution of Buzz’s podcasting journey and his growing audio network. Buzz traces the roots of his “Takin a Walk” podcast from its original in-person,…
Kristi Lee: Canadian True Crime at 200
Kristi Lee is the host of Canadian True Crime, a show that has eclipsed 75 million downloads over 200 episodes. I spoke with Kristi about her path that ultimately led her into podcasting. Kristi told…
Julian on the Radio
Julian Nieh is Julian on the Radio,and traces his radio career that’s from Washington, DC to major markets like Chicago, Seattle, Las Vegas, and the future. He recalls falling into radio through an…
Brittany Grunig: Building Country Radio Listeners Love
Brittany Grunig, whose journey through Canadian country radio perfectly illustrates why one should bel bullish on radio’s future. Brittany shares how growing up in small-town Nova Scotia, studying…
Brion O'Brion: Radio DJ Bob
Brion O'Brion is the radio in Lansing, Michigan on Power 96.5. A true veteran in urban and hip hop radio, Brion shared his radio story—from growing up in Virginia and spending time overseas, to…
Nat Lauzon: Midlife at 50
I am joined by my longtime friend and media personality Nat Lauzon. Nat does weekends on 92.5 The Beat and shares her experience launching her new podcast called Feedbag. In an honest and…
Frequently Asked Questions
The Sound Off Podcast has published 520 episodes since May 2016, covering topics in Arts, Documentary.
The Sound Off Podcast is currently highly active with new episodes weekly. Average episode length is 39m.
Sign up on Grep.FM to access contact details for The Sound Off Podcast, including email and social media links.
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