The Voice of Experience
Elke Jones + Max Lenderman
Outreach Signals
Publishing Details
Contact & Outreach
About This Podcast
Explore Statistics
Recent Episodes
S3E38 The Milan Olympics and the New Sponsorship Era: From Visibility to Integration
Discover how the Milano Cortina Winter Olympics 2026 signaled a massive shift in Olympic sponsorships and brand integration strategies. Max and Elke dive deep with Corban Baxter, GMR's EVP of…
S3E36 Spring Break Is Dead — And Brands Helped Kill It
In this episode of the Voice of Experience, come along with Max and Elke as they explore the evolution of Spring Break from a cultural phenomenon to a curated experience, and what brands can learn…
S3E36 How the Super Bowl Is Rewriting the Rules of Sponsorship, Experience, and Memorability
In this episode, Elke and Max delve into the evolving landscape of marketing surrounding the Super Bowl, exploring the cultural shifts, the impact of high advertising costs, and the importance of…
S3E35 Experience This! The Death of the Old Marketing Playbook
In the first Voice of Experience of 2026, Max and Elke explore the state of play in lexperiential marketing. They discuss the concept of experience as the new currency, the shift from identity-based…
S2E34 VoX Wrapped - The Future of Experience: What Will Define Experiential Marketing in 2026?
In the final VoX of 2025, Max and Elke reflect on the year that was in experiential marketing and discuss 2026's industry-shaping trends. They explore the role of humor, the impact of AI,…
S2E33 On Brand or Off Base: Examining Jimmy Fallon's New Marketing Reality Show
Max and Elke are back, this time discussing NBC's new reality competition show 'OnBrand,' hosted by Jimmy Fallon. They share their thoughts on the show's format, the marketing challenges presented,…
S2E32 Exploring the Winter Games: A Unique Opportunity
In this episode of VoX, Max and Elke are joined by Olympic and Paralympic expert Erin Greene to discuss the upcoming Milano Cortina Winter Games, exploring the unique aspects of the event, the role…
S2E31 What's Behind 2025's Top 25 Brands?
In the latest VoX, Max and Elke delve into the annual Brand Experience Index, discussing the significance of unforgettable experiences for brands. They explore the neuroscience behind memory…
S2E30 2026 FIFA World Cup: Can Brands Truly Pass on This Opportunity?
Max and Elke are back with special guest Jessie Giordano to discuss the upcoming FIFA World Cup 2026, highlighting its significance as the largest sporting event in history. They explore the unique…
S2E29 The Clickbait Conundrum
Authenticity has become a cliche term in brand marketing, but seemingly unintentional missteps by brands like Burger King, American Eagle, and Southwest Airlines got Max and Elke wondering - how…
S2E28 Math Disguised as Meaning: AI and Creativity Part 2
In this episode of the Voice of Experience, Elke and Max are joined by GMR's Joe Leitner to further explore the intersection of AI and creativity. They discuss how AI can enhance creative processes…
S2E27 From OMG to OK: Turning Healthcare Taboos into Memorable Experiences
Cultural shifts are changing how we discuss health issues, so what's the next revolution in healthcare marketing? In this episode of the Voice of Experience, Elke and Max hone in on the normalization…
S2E26 Branded for Life: The Science of Memorable Experiences
Motivated memory is at the heart of this episode of VoX. Elke and Max are joined by Ryan Monkman, who is pursuing his PhD in psychology with a focus on cognitive neuroscience at the University of…
S2E25 Experience Not Included: The Cannes Category Crisis
In this episode, Max and Elke dive back into Max's time in France for the Cannes Lions Festival, tackles the event's general oversight in recognizing experiential marketing, featuring insights from…
S2E24 Live from Cannes 2025: How the Lions Show Us The Future of Creativity, Purpose, and Innovation
Join EJ and Max live from the 72nd edition of the Cannes Lions! Explore the latest trends in creativity, purpose-driven advertising, AI, and the evolving role of creators. Dive into insightful…
S2E23 Risk and Resonance: The Future of Experience Marketing
The Voice of Experience is back with a special guest, as GMR Chief Creative Officer Krista Hansen joins Elke and Max for an insight-laden discussion on the future of experience marketing. What does…
S2E22 Coachella 2025 – A Weekend of Music, Mayhem and MEMORIES
In this episode of "The Voice of Experience," we dive into the spectacular brand experiences at Coachella 2025 through Elke's first-person view after attending. Explore how iconic brands blended…
S2E21 Greenwashed and Confused
Earth Month 2025 is coming to an end, and in a special edition of The Voice of Experience, Elke and Max are joined by guests Fran Sutter and Alla Dragoun to peer in to intersecting worlds of brand…
S2E19 Why So Serious: Brands, Experiences and Humor
When was the last time a brand made you laugh? Not chuckle, not stop and smile, but truly gave you that deep-in-your-gut kind of laugh that you can't control? For Max and Elke, it feels like it's…
S2E18 AI, Creativity and Self-Esteem
The influx of AI tools available for marketers has rapidly changed how human-centered creativity drives brand campaigns and the ideation required to build them. In this episode of The Voice of…
Frequently Asked Questions
The Voice of Experience has published 37 episodes since July 2024, covering topics in Business, Life Sciences.
The Voice of Experience is currently highly active with new episodes monthly. Average episode length is 23m.
Sign up on Grep.FM to access contact details for The Voice of Experience, including email and social media links.
Similar Podcasts
THE EMBC NETWORK Featuring: ihealthradio and Worldwide Podcasts
Hurricane H
837 episodes
Life Science Success
Don Davis PhD, MBA
317 episodes
IDEA Collider: Innovation & Asymmetric Learning in Pharma
IDEA Pharma, SAI MedPartners
68 episodes
The Digital Handshake
MediaPSC
24 episodes
The PharmaBrands Podcast
PharmaBrands
40 episodes
Digital Transformation Series
Mehrnaz Campbell
35 episodes