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S6E11 Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn?
This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand…
S6E10 Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics?
This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach,…
S6E9 Series 6 Episode 9 - Artificial Intelligence makes CRO better if you know your sh**!
On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your…
S6E8 Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand
This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work…
S6E7 Series 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth?
This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to…
S6 Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to
Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from…
S6E6 Series 6 Episode 6 - In today's economic climate, can experimentation help to retain margin?
This month we are joined by Lars Schleibach, Senior Solutions Engineer at Fullstory. Lars explores the work Fullstory do with their clients to understand the user journey, identify pain points, and…
S6E5 Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions?
This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This…
S6E4 Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?
This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable…
S6E3 Series 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation Northe
This month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share…
S6E2 Series 6 Episode 2 - Are you making the most of your website, or are you just "Scratching the surface" of website optimisation?
'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation…
S6E1 Series 6 Episode 1 - CRO,Testing,Experimentation... is it really worth it?
This month's podcast is Jon Crowder, Head of Digital Experience at Journey Further. Despite the growth of testing and experimentation, there are still organisations who doubt it's value. In this…
S5E12 Series 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels?
On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts.Eduardo explores whether it is possible for a brand and it's retailers to use CRO…
S5E11 Series 5 Episode 11 - Are qualifications essential in starting out in CRO, or are they 'trumped' by experience?
On this episode of #thebiglift we are joined by Stacey Cooper, Analytics Freelancer at Sharper Digital. Stacey discusses the power of gaining experience in business and the opportunities it can…
S5E10 Series 5 Episode 10 - Why measurement frameworks that help deliver a common language are a hot topic
This month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his…
S5E9 Series 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst?
This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing…
S5E8 Series 5 Episode 8 - Cracking the Code to Digital Media Subscription Success - Acquisition
On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode…
S5E7 Series 5 Episode 7 - Attracting and retaining Millennials and Gen Z is getting harder - E.S.G and D.E.I can help.
We are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of…
S5E6 Series 5 Episode 6 - Learn how the Goodwood Group is meeting the challenge of migrating their complex multifaceted website
On this month's podcast, we are joined by Simon Gardiner, Head of Digital at the Goodwood Group. Simon takes us on an interesting journey around the migration of their website and the different tools…
S5E5 Series 5 Episode 5 - How to build a Conversion Rate Optimisation culture to achieve quicker growth
This week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your…
Frequently Asked Questions
#THEBIGLIFT has published 77 episodes since May 2020, covering topics in Business, Marketing.
#THEBIGLIFT is currently sporadic with new episodes monthly. Average episode length is 35m.
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