This Is Propaganda
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About This Podcast
In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK MEDIA reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.
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Recent Episodes
S2E3 S2E3: Betty Crocker the Psy-Op, Rosie the Riveter, and the Feminist Revolution
From flappers to factory workers, and suffrajitsu to cold war kitchens, we track how the 20th century woman was imagined time and again to meet the needs of a nation. — A production of BRINK,…
S2E2 S2E2: Hollywood Declares War: From WWII Pinup Girls to Playmates in Vietnam
How propagandists getting into bed with Hollywood caused the military to lose control of what women mean to their warriors. Or: How I learned to stop worrying, and love the military entertainment…
S2E1 S2E1: Horny for War: The History of How Sex Became A Weapon
White feathers, red light districts, and the rise of the military edging complex. How governments weaponized horniness to win WWI, and began to reimagine what women represent to a nation at war. — A…
S2 This Is Propaganda Season 2
This Is Propaganda is back, and more patriotic than ever. From WWI posters to TikTok E-Girls, strap in for an immersive narrative investigation into how the military uses sex to define the image of…
S1E15 Bot Armies, Dead Internet, and Misinformation Farms with Amil Khan
With endless bot armies infiltrating social media feeds and harnessing the algorithm to control narratives and public opinion, our media system is becoming increasingly polluted. How long will it be…
S1E14 Media Literacy with Renee Hobbs
The average American's worldview is under constant assault from propaganda. Between the 5,000 advertisements we see daily, for profit journalism, and virtually every post on social media, the gulf…
S1E13 Hollywood and The Pentagon with Tom Secker
It probably won’t come as much of a surprise that the Pentagon was involved in the making of Top Gun. What may be more surprising is the sheer scope of film and television projects the Pentagon has…
S1E12 The Death of a Millennial Brand with Eugene Healey
What aesthetics and ideas defined the branded propaganda targeting millennials in the 2010s, and why do they increasingly fail to resonate with Gen Z audiences? Joining us is special guest Eugene…
S1E11 Howard Gossage: 20th Century Master of Propaganda with Justin Oberman
San Francisco ad man Howard Gossage (1917–1969) is a bit more under the radar than his Madison Avenue contemporaries, but his work in both consumer marketing and advocacy messaging was brilliant. His…
S1E10 Abortion Messaging in Post-Dobbs America with Amelia Bonow
Liberal “pro choice” messaging has historically conceded the moral high ground (“safe, legal and rare”). Amelia Bonow helped change that as the leader of the Shout Your Abortion movement. In this…
S1E9 Luigi Mangione, Trump and the Art of Cultural Disruption with David Shields
David Shields (best-selling author / filmmaker) joins us to dissect the brutal reality of politics as performance. We dive into Trump’s media mastery, Luigi Mangione’s provocative symbolism, and why…
S1E8 Nuance has a PR Problem
Unpacking how the Culture War feeds on emotional shortcuts, why complexity and nuance is so hard to embrace, and what it means to navigate a society driven by flattened ideas and radicalized…
S1E7 The Art / Propaganda Spectrum
Is art propaganda? Is propaganda art? A free flowing conversation about a spectrum that exists between the two and how modern consumer propaganda might benefit from leaning heavier into art. This is…
S1E6 Narratives of the US Election
In this first episode of DoubleThink, Malcolm and Josh revisit the “vibe shift” of the US election when President Biden dropped and the world got coconut-pilled by Kamala Harris, along with…
S1E5 S1E5: Everything Is Propaganda, Even You
Social media creates an environment where propaganda becomes our default mode of expression. Because everyone is a brand. — BRINK media group is re-imagining how brands, causes and artists compete in…
S1E4 S1E4: You Have My Permission to Believe What I Say
Our discomfort with propaganda puts us on a quest for authenticity, but do we even know what that means anymore? — BRINK media group is re-imagining how brands, causes and artists compete in the…
S1E3 S1E3: The Sound of One Hand Clapping
Propaganda helps usher in a new form of tribalism and the modern culture war. — BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace…
S1E2 S1E2: The Revolution Will Not Be Televised, It Will Be Sold
Previous propaganda techniques struggled to work with the boomer generation in a period of social unrest – until Madison Avenue had a breakthrough. — BRINK media group is re-imagining how brands,…
S1E1 S1E1: After the War, I Could Really Use a Cigarette
Following the Great War, Edward Bernays and his contemporaries used the power of propaganda to forever change marketing, and all of Western culture. — BRINK media group is re-imagining how brands,…
S1 Season 1 Trailer
Creative Directors and cultural theorists Josh & Malcolm uncover the marketing profession’s delusions about the origins, techniques and cultural impact of the work they do. Follow them through an…
Frequently Asked Questions
This Is Propaganda has published 20 episodes since October 2023, covering topics in Business, History.
This Is Propaganda is currently active with new episodes monthly. Average episode length is 26m.
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